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6 Benefits Of LinkedIn Publishing You Can’t Afford To Ignore

July 25, 2014 9:00 am0 comments
6 Benefits Of LinkedIn Publishing You Can’t Afford To Ignore

No job or career lasts forever but your professional brand will last a lifetime. How are you investing in it? Today building your professional brand has never been easier with the new LinkedIn publishing platform. This is Part 1 of 2 posts discussing LinkedIn publishing. Below I’ll introduce you to [...]

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Internet Marketing 101: Content Marketing

July 24, 2014 5:00 am1 comment
Internet Marketing 101: Content Marketing

One phrase that you’ll hear over and over again in the online marketing realm is that “content is king.”

This is, without a doubt, a true statement. But, just like any other governing official, if this king doesn’t have a sustainable plan to appease the masses, then the only thing on the horizon will be a bloody revolt, deposition, and possibly a beheading.

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3 Easy Body Language Adjustments for Better Business Meetings

July 23, 2014 8:00 am3 comments
3 Easy Body Language Adjustments for Better Business Meetings

With more and more of our time spent online, there are hundreds of articles that will help you develop the perfect online presence. You can learn how to create an optimized social media profile, a blog post with the perfect headline, and a website that will make you look like the pre-eminent expert in your field.

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Bulking Up On Internet Security Now Can Save Your Business Later

5:00 am0 comments
Bulking Up On Internet Security Now Can Save Your Business Later

A 2013 study estimated that the cost of cybercrime last year escalated 78%, with an average cost of $1 million to resolve an attack. Many concerns are raised as predictions indicate that cybercrime will continue to increase in the near future.

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8 Tips To Help You Keep Your Data Safe

July 18, 2014 5:00 am0 comments
8 Tips To Help You Keep Your Data Safe

In 2012, more than 78% of businesses had suffered at least one data breach in the last two years, according to a Trend Micro-sponsored study conducted by the Ponemon Institute.

No matter their size, all businesses using any kind of internet or wireless connectivity need to be aware of data security in order to keep data as safe as possible.

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My Success Story: How Ryan Jenkins Reignited His Motivation

July 17, 2014 6:00 am0 comments
My Success Story: How Ryan Jenkins Reignited His Motivation

I was in my car inside the company parking deck dreading going inside to start yet another workday. My soul screamed having to divorce my personality and passions every day before entering the doors of work.

Wasn’t I full of hope, energy, and creative ideas once? How did I get here? It’s as if I bought something I was super stoked about only to experience buyer’s remorse once I brought it home. Except my remorse was surrounding my career…my life.

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Mobile Banking: Casual, Convenient, Safe

5:00 am0 comments
Mobile Banking: Casual, Convenient, Safe

Around the world, mobile banking is picking up steam as a banking choice for a number of practical reasons.

One of the most prevalent of those reasons is that mobile banking is a convenient and simple way to bank; another is that it gives those who don’t have access to traditional brick-and-mortar banks, a way to safely deposit their money, shop, pay bills, and transfer funds between themselves and other individuals or organizations.

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LinkedIn Acquires Newsle, The Google Alerts Of Professional News

July 15, 2014 11:06 am0 comments
LinkedIn Acquires Newsle, The Google Alerts Of Professional News

LinkedIn has acquired Newsle, the news alerts startup for your professional and social network. Newsle sends email alerts to its users whenever it finds news about their social network connections. We founded Newsle with a simple goal: to deliver important news about the people who matter to you. Three years and [...]

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3 Questions Business Leaders Should Ask Themselves Before Solving ANY Problem

8:55 am0 comments
3 Questions Business Leaders Should Ask Themselves Before Solving ANY Problem

A place you can see this lack of forethought in the business world is the rapid-fire manner in which entrepreneurs and business owners solve problems. For those leading a business, it can seem that every day is simply a pinball game in which they bounce from problem to issue to obstacle to annoyance to challenge.

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Mindreading 1.2: 10 More Questions To Take Your Team from 0 to 60

July 14, 2014 9:46 am0 comments
Mindreading 1.2: 10 More Questions To Take Your Team from 0 to 60

How do you discover what is going on in the minds of your employees? Ever wish that you had the power of mind-reading, or mental telepathy?

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Deal Alert: Plantronics M155 Marque Bluetooth 3.0 Headset $9.97

July 11, 2014 8:38 am0 comments
Deal Alert: Plantronics M155 Marque Bluetooth 3.0 Headset $9.97

Get a refurbished Plantronics M155 Margue Bluetooth 3.0 Headset at Yugster for $9.97, which originally retailed at $59.99. The headset has a noise-cancelling mic, weighs just 7 grams, and has 5 hours of talk time. You can also use the Plantronics’ Vocalyst Service to manage emails, texts and update Facebook or [...]

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When Does It Make Sense to Use Third Party IT Services?

5:00 am1 comment
When Does It Make Sense to Use Third Party IT Services?

Some companies either don’t have the capacity or the ability to expand and manage their own IT infrastructure. The potential benefits of moving some IT resources off site can address many of these concerns, but that doesn’t necessarily mean that every company should immediately make the shift. There are a number of factors that could still impact your decision to use a third party service provider.

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Google Launches $100 Million Venture Fund To Invest in European Startups

July 10, 2014 10:36 pm0 comments
Google Launches $100 Million Venture Fund To Invest in European Startups

European entrepreneurs have a reason to celebrate this weekend as Google is bringing its bank account across the pond. Google Ventures announced today that they’re launching a new venture fund to invest $100 million in Europe’s most disruptive startups. “We believe Europe’s startup scene has enormous potential. We’ve seen compelling [...]

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Internet Marketing 101: Pay-Per-Click

5:00 am0 comments
Internet Marketing 101: Pay-Per-Click

Have you heard about those huge enterprises that use custom tools to bit on hundreds (if not thousands) of keywords every day? Do you think there’s no way for you to compete with that kind of buying power? Or do you just think that Pay-per-Click (PPC) marketing is just going to be too expensive?

Hopefully, your answers to those questions should be: yes, no, and no.

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Deal Alert: Apple iPad 32GB 1st Generation For $114.97

July 9, 2014 8:32 pm0 comments
Deal Alert: Apple iPad 32GB 1st Generation For $114.97

Get a 1st generation Apple iPad from Yugster for $114.97 for WiFi only and $124.97 for WiFi+3G. The 32gb tablet is refurbished and may have scuffs or scratches on the back, bezel and screen. Generic accessories included. Will not come in original packaging. Get the Latest Deal at Yugster >>  [...]

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Yelp Is #1 Review Site Consumers Use to Find Local Businesses [NIELSEN STUDY]

10:58 am0 comments
Yelp Is #1 Review Site Consumers Use to Find Local Businesses [NIELSEN STUDY]

According to a recent survey by Nielsen, Yelp is the #1 review site that consumers use to search for local businesses. The study, which was commissioned by Yelp, contained some interesting findings including: 78% of consumers find local businesses through review sites 85% make a purchase within a week of [...]

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Top 5 Accounting Software For SMBs

8:00 am1 comment
Top 5 Accounting Software For SMBs

If you own a small business, you can likely benefit from using accounting software made for the typical SMB. There are so many programs available that it’s hard to choose the best one.

In general, accounting software will reduce your stress by increasing your efficiency. These five programs will do just that.

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SMB Workforce Part 2: Policies and Enforcement

5:00 am0 comments
SMB Workforce Part 2: Policies and Enforcement

One of the greatest fears small business owners express when launching HR initiatives is the loss of their unique, close-knit working environment. Small business owners move away from corporate America because they don’t want to be bound by legislature and regulations, right?

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Box Announces BoxWorks Tickets for $150 Using Promo Code

July 6, 2014 10:38 am0 comments
Box Announces BoxWorks Tickets for $150 Using Promo Code

While Salesforce focuses on promoting Dreamforce, and giving away 24 free tickets to businesses that enter and win their Surfboard Sales Awards, Box is focusing on its own customer conference, BoxWorks 2014. The event is being held on September 2-4 in San Francisco and will feature keynote speakers such as [...]

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Internet Marketing 101: Social Media

July 3, 2014 5:00 am3 comments
Internet Marketing 101: Social Media

Social media works hand-in-hand with other, more traditional SEO strategies. Where SEO is about building a solid structure on which customers and search engines can navigate your content, social media marketing is about sharing that content and giving customers a reason to interact with you.

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Welcome to Firmology

Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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