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How To Expand Your Business Into Global Markets

April 15, 2014 5:00 am0 comments
How To Expand Your Business Into Global Markets

The US market may be the largest (we are a nation of consumers with significant disposable income), but it is not the only market.

When starting your business, it’s easy to focus on your US audience. You are familiar with them, you know what they want, and you know how to sell it to them. But if you are only focusing on the US, you aren’t giving the rest of the world the opportunity to benefit from your amazing idea, product, or service.

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5 Tips To Avoid Tax Fraud

April 14, 2014 12:00 pm0 comments
5 Tips To Avoid Tax Fraud

The tax deadline, April 15, is tomorrow. As last minute tax filers are preoccupied with filing their returns and gathering their documentation, cybercriminals will be lurking online, unleashing clever phishing scams and trying to steal personal data.

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How To Decompress From A Case of the Mondays

5:00 am0 comments
How To Decompress From A Case of the Mondays

You leave for work and hit heavy traffic on the way in. Your mug of coffee spills all over in the elevator. Fifteen urgent voicemails welcome you to your desk. Your computer decides to randomly shut down. Numbers from last month’s close don’t add up. Your to-do list grows just by looking at it. We’ve all been there.

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Heartbleed Bug Threatens Two Thirds of the Web: How To Secure Your Business

April 11, 2014 5:00 am0 comments
Heartbleed Bug Threatens Two Thirds of the Web: How To Secure Your Business

Two out of every three web servers have been potentially compromised by a flaw in the encryption software OpenSSL.

Since the news broke on April 7th, webmasters have been in a mass scramble to correct the issue, which potentially leaves personal data open to any inquisitive hackers.

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3 Common Misconceptions About Online Video Marketing

April 10, 2014 5:00 am1 comment
3 Common Misconceptions About Online Video Marketing

Unlike corporate giants with multi-million dollar marketing budgets, SMBs don’t have the luxury of trying out each and every advertising trend that dazzles the industry.

When it comes to risking invaluable marketing dollars on new ventures that may not pan out, many small and midsized businesses choose to remain in their comfort zones and stick to what they know.

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How To Develop A Good Relationship With Your Customers

April 9, 2014 5:00 am0 comments
How To Develop A Good Relationship With Your Customers

Retail is a fickle business. You can forecast your numbers, surf the trend tides, and roll out new products, but at the end of the day (or fiscal period), your customers are the foundation of your business.
Customer relationship building is the key to keeping your business relevant, attracting more clientele, and, most importantly, making money.

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What LinkedIn’s New Content Marketing Score Means for Social Sellers

April 8, 2014 2:25 pm0 comments
What LinkedIn’s New Content Marketing Score Means for Social Sellers

LinkedIn recently announced the Content Marketing Score and Trending Content ranking. The LinkedIn Marketing Solutions blog points out the need for these tools by citing a survey from The Content Marketing Institute saying that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it. The [...]

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Twitter Rolling Out New User Profile Pages On The Web. More Like Facebook?

1:13 pm0 comments
Twitter Rolling Out New User Profile Pages On The Web. More Like Facebook?

Networks don’t want to be niche network anymore, especially the ones which have investors sitting on their head. Twitter the 140 character network, which was once about simple pure conversations, has gradually evolved into a ‘me too’ social network. The latest profile page re-design is the last nail in the [...]

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How Your Boring First Job Can Prepare You For Leadership

5:00 am0 comments
How Your Boring First Job Can Prepare You For Leadership

Everyone has a first job. The first real job before you finally break in to your field. Maybe you have a few first real jobs. Or maybe you were that lucky one who landed their career right off the bat. If you were, this still might apply to you.

It’s the grunt jobs that always shed more light on what we take for granted. Like having a nice desk or decent office chair, or an hour long lunch break, or casual Fridays.

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Why Owning Your Own Stock Images Is Better For Business

April 7, 2014 5:00 am0 comments
Why Owning Your Own Stock Images Is Better For Business

Owning an account with a stock image host can be both a blessing and a curse. On one hand, you have a near-infinite amount of images to choose from for your marketing and editorial content. On the other, so does everyone else.

However, there’s another option: building and maintaining your own image stock for your business.

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Facebook Looking To Integrate Anonymity Features

April 6, 2014 12:05 pm0 comments
Facebook Looking To Integrate Anonymity Features

Anonymity has made the Internet popular. A majority of the thinkers want to remove anonymity from the Internet but the latest surge in the anonymous social apps such as Secret, Whisper, and others tell a different story about public demand. Facebook, which wants to replicate itself to be the Internet, [...]

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Vine Now Has A Direct Messaging Feature

April 5, 2014 1:00 pm0 comments
Vine Now Has A Direct Messaging Feature

Messaging is a feature that no network wants to miss on. Vine, the six-second short, looping video sharing network has unveiled its direct messaging feature allowing users to send videos in a private message to friends. Friends can also reply directly with more videos or text, reports TNW. The direct [...]

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Market To Me The Way That I Want It!

April 4, 2014 5:00 am0 comments
Market To Me The Way That I Want It!

A survey performed by Janrain reveals that 74% of online consumers get frustrated when online content isn’t specifically relevant to them.

The study illustrates a huge opportunity for online marketers to take advantage of the evolving content expectations of online consumers. In fact, online consumers are so interested in personalized content that 13% of those surveyed said they were willing to give up sex for a month in exchange for content tailored to their individual needs.

Larry Drebs, CEO of Janrain, commented that “consumers have been pretty consistent and clear in their feedback. The way to avoid alienating them is to give them what they want–personalized, relevant content using their data in a responsible and transparent way.”

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Entrepreneurs Need Mr. Rogers’ Closet

April 3, 2014 5:00 am0 comments
Entrepreneurs Need Mr. Rogers’ Closet

If you grew up watching Mr. Rogers’ Neighborhood, you’ll remember his ritual at the beginning of each show. He’d walk into his house, sing a song, go into his closest, change his sweater and shoes, and then go about his day. Of course, at the end of the day he’d go back to that closest to change back into his street shoes and sweater, and then off he went (though, come to think of it, no one really knows where he went…or why he had a second home that he stayed at during the day…).

Unfortunately, too many professionals think that they can make this same quick change with their personalities when they transition from their personal life to their professional life. This mistake leads to a whole heap of headaches—especially for entrepreneurs and anyone leading a small business.

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Victims of Vanity: Why Marketers Buy Into Faulty Metrics

April 2, 2014 6:00 pm1 comment
Victims of Vanity: Why Marketers Buy Into Faulty Metrics

I sat there like a ghost in the meeting. Told by one of my clients to be a fly on the wall as a marketing review meeting interrupted our planning.  So I sat and I listened. On the other end of the phone, one of the largest digital agencies in [...]

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How Big Data Analytics Company Germin8 Raised $3M From Kalaari Capital

2:00 pm0 comments
How Big Data Analytics Company Germin8 Raised $3M From Kalaari Capital

2014 is already witnessing quite a few funding stories in the big data analytics market. The latest to do so was Germin8, a Big Data analytics company headquartered in Mumbai when it raised USD 3 million in Series-A funding from Kalaari Capital. With the intention to dig deep in the [...]

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Glenn Gaudet of GaggleAMP Talks About Amplifying Social Content

1:20 pm0 comments
Glenn Gaudet of GaggleAMP Talks About Amplifying Social Content

My latest Social Selling Superstars podcast guest is Glenn Gaudet (@glenng), President and Founder of GaggleAmp. GaggleAMP is the social marketing platform that lets marketers leverage the potential reach of individual employees, customers, and partners accounts through a unique, accountable, and privacy-assured message delivery model. Glenn brings over 20 years [...]

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Mobile Tower to Leaders: Are You Setting the Accessibility Bar Too High?

April 1, 2014 5:00 am0 comments
Mobile Tower to Leaders: Are You Setting the Accessibility Bar Too High?

We live in a world of instant access, 24/7 deliverability, and constant connectedness.

Employees rarely share the same investment in a business as the business owner and thus have very different expectations when it comes to accessibility.

Business owners are charged with setting the standards and access expectations for their crew, which can be tricky when surrounded by a steady stream of performance-enhancing technologies. But what’s the best way to develop and assess accessibility expectations midst the ever-flowing stream of enticing connectivity applications?

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Tap In To Online Tools For Your Local Marketing Strategy

March 31, 2014 5:00 am0 comments
Tap In To Online Tools For Your Local Marketing Strategy

In the past, demographic and business intelligence data was difficult to come by and even harder to manipulated. Thankfully, local businesses now have a wealth of data to work with to learn about their geographic customer base and create marketing campaigns focused on their target markets.

For businesses trying to weed through the thicket of online data and tools, here are a few of the best to get smarter data.

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4 Crucial Questions Your New Employees Ask Themselves After Their First Day On The Job

March 30, 2014 10:00 am0 comments
4 Crucial Questions Your New Employees Ask Themselves After Their First Day On The Job

You invested a lot of time, energy, and money bringing on that new employee. They show up on that first day ready for your orientation doing their best to disguise their nervous anxiety. Feeling a bit anxious yourself, you want to get them up and running as quickly as possible [...]

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Welcome to Firmology

Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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