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SMB Workforce Part 3: Values and Culture in the Workplace

October 21, 2014 8:00 am0 comments
SMB Workforce Part 3: Values and Culture in the Workplace

Organizational culture determines the tone of every business process, from policies and staffing structure to customer interaction and facility design. Your business’s culture defines the standards and unique environment your customers crave while creating value by setting you apart from the competition.

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Maintaining Your Web Traffic

September 10, 2014 6:00 am1 comment
Maintaining Your Web Traffic

Okay, so now you have a steady flow of website traffic on your newly built website and people have started talking about you. Your traffic builds as more and more unique visitors swarm your website.

But then, you see 10,000 of your traffic slowly disappear. From 10,000 to 7,000 to 5,000 then down to 100. You started panicking and then you don’t even know what to do.
Before that happens to you, you need to understand how a web owner should maintain web traffic.

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Internet Marketing 101: Effective Web Design

September 9, 2014 6:00 am2 comments
Internet Marketing 101: Effective Web Design

Are you starting to suspect that it’s time for a website update? Have you looked into the possibilities and seen words like “parallax” and “mobile responsive” pop up without any real explanation? The simple fact is that website trends change all the time, and it won’t take too long for your formerly cutting-edge website to start showing its age.

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Manage By Numbers, Lead With Stories

September 8, 2014 6:00 am0 comments
Manage By Numbers, Lead With Stories

When you are in charge, you have two critical tasks to accomplish. It doesn’t matter if you are a CEO, an entrepreneur, or a pee-wee soccer coach; there are two jobs that you need to excel at to succeed. First, you have to make decisions. Then, you have to get people to execute on those decisions.

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Hootsuite Raises $35M Ahead of Planned IPO, Valued At $800M

September 5, 2014 11:17 am0 comments
Hootsuite Raises $35M Ahead of Planned IPO, Valued At $800M

Hootsuite has raised $35 million in a Series C funding round from Fidelity Investments, which values the social media marketing management platform at $800 million. The funding round hasn’t been confirmed by Hootsuite or Fidelity, but The Wall Street Journal previously reported that a deal was in the works according […]

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Krispy Lessons: Krispy Kreme’s Fun Use of Hyperlapse By Instagram

10:30 am0 comments
Krispy Lessons: Krispy Kreme’s Fun Use of Hyperlapse By Instagram

It’s only been a week that Instagram released Hyperlapse, and we already have the first campaign to use Instagram’s Hyperlapse feature for Teacher’s Day. Hyperlapse from Instagram is a new app to easily capture high-quality time lapse videos even while in motion. Traditionally, time lapse videos depend on holding your […]

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Meet & Greet: Craig Bryant of Kin, Streamlined HR For Small Companies

September 4, 2014 9:00 am0 comments
Meet & Greet: Craig Bryant of Kin, Streamlined HR For Small Companies

I’m a father, an employer, and a designer who has cofounded three companies in Chicago: We Are Mammoth, DoneDone, and Kin. I grew up in music, fell in love, moved to Germany, found programming, and ever since then I’ve been entrenched in software and the problems it solves (and creates!) for companies big and small.

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Box Announces Plan To Target Specific Industries Such As Retail, Healthcare, & Media

September 3, 2014 10:46 pm0 comments
Box Announces Plan To Target Specific Industries Such As Retail, Healthcare, & Media

“This is why we’re announcing Box for Industries, a new initiative to accelerate business transformation in every business by combining tailored solutions leveraging Box’s metadata, workflow, compliance, and platform capabilities; industry-specific applications from curated third-party developers and partners; and world-class implementation services from Box and key system integrator partners. While we’re […]

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Yelp Launches More Consumer Alerts To Shame Businesses That Game Reviews

6:47 pm0 comments
Yelp Launches More Consumer Alerts To Shame Businesses That Game Reviews

“Yelp goes to extraordinary lengths in an effort to protect consumers from fake reviews. Our recommendation software is at the center of our operations, highlighting only those reviews that we think are going to be most helpful and reliable for consumers. Today we’re releasing 61 new Consumer Alerts on the […]

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NASA Developing Air Traffic Control System For Drones

September 2, 2014 11:56 am1 comment
NASA Developing Air Traffic Control System For Drones

After Google made news last week when it announced its top secret drone delivery program, Project Wing, and last year’s announcement of the Amazon Prime Air drone delivery service, The New York Times is reporting that NASA is developing an air traffic control system for drones. The new drone traffic […]

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iPhone Mobile Wallet Deal, Twitter Tweet Stream Changes & News On Tencent, Facebook, LinkedIn, & WhatsApp

8:50 am0 comments
iPhone Mobile Wallet Deal, Twitter Tweet Stream Changes & News On Tencent, Facebook, LinkedIn, & WhatsApp

1. Trouble in China: Microsoft has 20 days to explain itself in antitrust probe: Things aren’t looking all that good for Microsoft in China as it comes under close scrutiny by the government for antitrust issues. Authorities visited Microsoft’s offices in July and have targeted the company since last month […]

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Google Unveils Top Secret Drone Delivery Program

August 29, 2014 3:05 pm0 comments
Google Unveils Top Secret Drone Delivery Program

After two years of research and development in a non-descript red brick building on Google’s Mountain View corporate campus, the tech giant has unveiled its top secret drone delivery program known as Project Wing. Google revealed the program to the world yesterday in an extensive profile within The Atlantic, which […]

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Square Heads For $6B Valuation, And More News On Facebook, Twitter, Alibaba, Wikia, and Buzzfeed

August 28, 2014 7:20 am1 comment
Square Heads For $6B Valuation, And More News On Facebook, Twitter, Alibaba, Wikia, and Buzzfeed

1. Twitter is rolling out its Tweet Activity dashboard to all users: Twitter has begun opening up its new Tweet Activity dashboard to all users. An update to a support article shows that the dashboard is currently available to English, French, Japanese and Spanish users who have had an account […]

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ZipRecruiter Raises $63M For Its Online Job Board For Small Businesses

August 27, 2014 12:11 pm0 comments
ZipRecruiter Raises $63M For Its Online Job Board For Small Businesses

ZipRecruiter, an online job board for small businesses, has raised $63 million to rapidly scale the growth of its platform. The Santa Monica, California-based company was co-founded in 2010 by Ian Siegel, Joe Edmonds, Ward Poulos, and Will Redd, whose goal was to create Fortune 500-level recruiting tools for small businesses. The capital injection […]

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My Success Story: How David Hassell Discovered His Purpose By Helping Others Achieve Theirs

6:00 am0 comments
My Success Story: How David Hassell Discovered His Purpose By Helping Others Achieve Theirs

I’ve always had an entrepreneurial spirit. When I was about 13 or 14, I partnered with a friend to make specialty chocolates that we sold at school. We were successful until the partnership dissolved over an argument on how to use our profits. It was better than going belly up, and I learned my first valuable lesson about communication.

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Social CRM Platform Nimble Launches New iPhone App

August 26, 2014 12:51 pm0 comments
Social CRM Platform Nimble Launches New iPhone App

Nimble, the Social CRM platform, has released a new iPhone app. The new Nimble iOS app comes a week after updates to the user interface design of their web experience including the search bar, task and collaboration notifications, help center and inactivity notifications. The new iPhone app has been completely redesigned […]

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HubSpot Files $100M IPO To Take The Inbound Marketing Company Public

August 25, 2014 6:13 pm0 comments
HubSpot Files $100M IPO To Take The Inbound Marketing Company Public

Hubspot has filed to go public on Monday with a $100 million initial public offering. The Boston-area based tech company, founded by Dharmesh Shah and Brian Halligan, filed its S-1 document with the U.S. Securities and Exchange Commissions and will trade under the symbol HUBS on the New York Stock Exchange. According […]

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How To Keep Your Customers Using Subscriptions

6:00 am0 comments
How To Keep Your Customers Using Subscriptions

One good way to keep a customer is to make them happy via a subscription. This no-brainer tip is a basic necessity to business, especially to those has subscriptions included in their itinerary. From monthly magazine deliveries to house to house freebies, more and more business owners have used different strategies to cope up with the competition of subscription.

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How To Ramp Up Your Content Marketing Efforts

August 22, 2014 6:00 am0 comments
How To Ramp Up Your Content Marketing Efforts

How do you get started with content marketing?

For companies unfamiliar with content marketing, this isn’t easy to do. Thankfully, there are tried-and-true ways to take the plunge and get started.
Ready? Start by following this advice.

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5 Reasons No One Shares Your Content

August 20, 2014 6:00 am0 comments
5 Reasons No One Shares Your Content

Receiving shares and likes on social networking websites is the most powerful way to promote your business; however, getting them is never easy. To receive recognition you need to work for it; that means your content has to provide information that readers can’t get elsewhere. Simply rehashing articles that have already been published on other websites won’t cut it.

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Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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