This Company Has the Most Socially Engaged Customers in the World

February 21, 2012 11:19 pm1 comment

GoPro, the fastest growing camera company in the world, is also the company or brand with the most socially engaged online audience in the world.  According to Inc., GoPro had a BARE (Brand Audience Rate of Engagement) score of 5% in December.  In comparison, Lady Gaga’s BARE score was 0.9% and the most-watched cable news network in the U.S., Fox News, had a BARE score of 1.9%.

The BARE score is calculated by the number of Facebook interactions (likes, posts, comments, etc) divided by the total number of Facebook page likes (formerly known as fans).  The Facebook interactions metric is known as “Talking About This” and can be found on any Facebook fan page under the number of likes metric.

How is it possible that a small business started in CEO Nick Woodman’s parent’s house is the company with the most socially engaged customers in the world?

GoPro cameras are used by reality-TV shows like the Deadliest Catch on the Discovery Channel, ESPN’s X Games, Lucasfilm movies and were even mounted on the rescue pod during the Chilean Mine Rescue.  That’s some amazing footage, but the real secret to GoPro’s success are the exciting adventure videos customers upload daily to social networks such as Facebook and YouTube.

Check out these ridiculously viral videos filmed with GoPro cameras:

Mountain Biker Gets Taken Out By a Sprinting Red Hartebeest Antelope in South Africa

Seagull Steals GoPro Camera and Drops It on a Castle Ledge

Skier Sets Off an Avalanche in the French Alps

 

Read more at Inc. >>

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Philip Nowak
Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family's Chicago-based window manufacturing business. Philip graduated from Indiana University with a BA in Economics.
Philip Nowak
Philip Nowak
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3 comments
ulysseas
ulysseas

@Firmology GoPro is also the business plan RIM should implement, be everything the iPhone isn't, standalone cameras is a biz Apple killed

Firmology
Firmology

@wordforge Thanks for sharing our post. What did you think of GoPro's BARE score?

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