The Keys to Understanding and Managing the Mystery of Klout
Your Klout score is actually more important than you may realize. Klout measures your overall social reach (i.e. how many people will see your message online). The higher your Klout score, the more people you reach, and thus, the more people see and are potentially impacted by your message or promotional campaign.
If you’re active in social media, then you most likely already know about Klout. What you might not know is what exactly Klout is, why it’s important, and how can you best manage and impact your Klout score. These are the topics around the “mystery of Klout” that we’ll be tackling today. Ready? Let’s dig in then!
What is Klout?
Klout is a platform that measures a social media user’s “influence” throughout the online world. Based in San Francisco, the start-up was founded as a way to measure ones performance on Twitter. However, the platform has rapidly expanded and now includes user activity on Facebook, Foursquare, Google+, LinkedIn, and a handful of other social media sites.
To anyone in the advertising, marketing, or social media professions, knowing your Klout score is like knowing your social security number or your height and weight—it’s just part of your make-up and a personal statistic about yourself you keep track of. For the record mine averages out around 50 each week as it fluctuates up and down depending on my week’s activities (and yes, I do actually watch it).
How Can I Impact My Klout?
Before you start thinking you have to do extra work to create a good score, take a deep breath and keep reading. Klout measures your influence based on your ability to “drive action.” So basically, it tracks how much content you put out there, but also how much you engage and interact with others; really, the trick here is to manage your content and interactions.
The only extra step you’ll need to do is join Klout. Once you’ve joined, then it’s all about managing your interactions more effectively. Knowing that most small business owners don’t have excess time to spend on social media, let’s look at those key elements that will impact your Klout score that you should focus on:
- Build a relevant social network built around your target audience (i.e. folks who will respond to your message or possibly spread the word for you)
- Create content with a relevant message and a strong call-to-action (i.e. talk about your services and what makes you different, then offer a promotional code or coupon)
- Stay active on social networks 5-7 days a week (you can set-up your content to post via programs like Hootsuite, which keeps you from having to post new content manually each day)
- Focus your message on Twitter and Facebook as they carry the most weight in measuring activity and influence on Klout
- Hand out your +Ks on a weekly basis for two reasons: it shows that you are active and secondly, typically if you give +Ks, then you’ll receive +Ks (which are important because it tells Klout that people find you r relevant and influential)….oh and don’t forget, when you give a +K, make sure you Tweet about it!
Flaunt Your Klout
After you have been on Klout for about 30 days, it’s time to brag about your Klout score socially! Add your Klout score to your LinkedIn and Facebook profiles and let everyone know that you too have a social media presence with true Klout!
Written by Rebecca Scott