Businesses Should Have an Interest in Pinterest

November 20, 2012 8:24 am2 comments



An Interest in Pinterest (via CFO.com)

Social Media | November 15, 2012 | CFO Magazine You may not know it, but your company has probably been “pinned.” That is, someone, somewhere, has taken a liking (or disliking) to its products or services and shared images of them on Pinterest, the social-networking website. By one count the third…


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Marcio Morais
Marcio Morais like.author.displayName 1 Like

Stores can use Pinterest to know what kind of products their users like to buy. Stores can even create a partnership with their manufacturers and each to have a instant reply from the final users about which products they like more ( that have more pins). From one season to another, a fashion store can create an interaction with their customers and decide which clothes are more pleasant. Maybe a piece can have its design reviewed and so on. Any social media can be used to get the opinions of the users. But it requires time and a direction for the marketing plan before to enter on any of them, as Pinterest.

PhilipNowak
PhilipNowak moderator

 @Marcio Morais Fantastic points! Customers don't lie. If they like a design, they'll share it and buy it. If they don't like it, they won't share it and won't buy it. Pinterest is a powerful tool for evaluating the potential success of a new product.