New Quora Blogging Platform Gives Businesses a Powerful Marketing & Content Distribution Channel

January 24, 2013 8:26 pm8 comments

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Quora, the Silicon Valley-based questions and answer site, has introduced a major new feature release that should have business owners and marketers jumping for joy. Quora members can now create their own blog and write as many blog posts as they’d like.

Why should businesses care about another blogging platform? Due to its unique hybrid business model, the site is very addictive and has a highly engaged audience that votes on the best content, comments, asks and answers questions, and follows topics and people of interest. According to Quora, active writers average 30,000+ monthly views and 350,000+ estimated annual views, which are huge numbers for business owners struggling to make an impact with their business’s blog.

Blogs on Quora are great for people who (1) don’t have a big, established online presence already and (2) don’t want to do the time-intensive, heavy lifting of marketing their blog and slowly building an audience. If you are a good writer but don’t have thousands of Twitter followers or a big audience for your blog, Quora is an ideal place to write. Your blog will be discovered quickly without you having to do any work besides writing. Writing one great post on Quora will attract a big audience, no matter how many people already know or follow you. -Kah Keng Tay, Engineer at Quora

Becoming a well-respected authority within one of Quora’s 300,000 topics provides business owners with many great benefits including increased name recognition, professional networking connections, business opportunities and visibility for their products or services. Not to mention that Quora ranks really well with Google, which can drive sales leads and conversions.

The best part about Quora’s stance on blogs is their active promotion of using the site as another distribution channel to syndicate existing blog content. “Says Kah Keng Tay, “Many bloggers already use Quora boards to re-post their blogs and expand their audience. Blogs on Quora makes this republishing experience even better.” That makes it way easier for business owners worried about how they’re going to fit another active social network and blogging demands into their busy schedules.

Interested business owners can create their blog on Quora here. While there, check out Firmology’s new Quora blog, a well-curated selection of the most popular and interesting posts on Firmology.

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To contact the writer on this story: Philip Nowak in Chicago at [email protected] Please contact us if you’d like to submit a small business innovation story or small business tech startup, product or service.

Written by Philip Nowak

Philip Nowak is the founder of Firmology, a news and information media company focused on helping small businesses grow through small business technology and innovation. You can find Philip on Google+TwitterLinkedIn and Quora.

 

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Philip Nowak
Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family's Chicago-based window manufacturing business. Philip graduated from Indiana University with a BA in Economics.
Philip Nowak
Philip Nowak
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8 comments
davidbrier
davidbrier like.author.displayName 1 Like

GREAT tip Philip. Thanks you.

Would love to know how you repurposed your posts (great way to extend one's reach as opposed to generating new content)?

Thanks in advance for your insight.

PhilipNowak
PhilipNowak moderator

@davidbrier David, thanks for dropping by. @Quora, specifically, is an amazing platform in which to repurpose content since it has a huge and very engaged audience that pounces on newly published content, whether questions, answers or blog posts. 

Since Quora encourages syndication, business owners and bloggers can take advantage of this prime opportunity to keep their content alive by first publishing it on their own site and waiting some time for the search engines to index the content. After some time has passed, I hear from SEOs that a week or two is about right, the content can be syndicated elsewhere. It'll be considered duplicate content from the search engines, so it won't have any or much value assigned to it, but it's perfect for repurposing on Quora due to its inherent viral qualities.

The site also ranks very well with Google and other search engines, making the content even more valuable if one chose to create fresh content that didn't appear anywhere else originally.

davidbrier
davidbrier

@PhilipNowak @davidbrier @Quora Thanks Philip for your reply. 

Seems you have to manually reinput it all? Or is there some quicker way, like the REPOST plug-in?

PhilipNowak
PhilipNowak moderator

@John Pettitt John, that's great and very timely news. I'll be sure to check it out. Thanks for letting us know!

John Pettitt
John Pettitt like.author.displayName like.author.displayName 2 Like

@PhilipNowak and @davidbrier  - Repost will have push publishing soon.  If you want to beta test it email [email protected] and ask to be added to the list.

PhilipNowak
PhilipNowak moderator

 @davidbrier Yes, it's manual, which is why we have only posted one of our posts thus far. It was pretty easy, though. Copy and paste with a few formatting edits.

As far as reposting automatically, @RepostUs doesn't do auto reposting for now. We have the plugin installed on Firmology to allow other bloggers and writers to syndicate our content. You might consider creating an @IFFFT formula to publish content from Wordpress to Quora. 

Alternatively, you could hire a virtual assistant or a @TaskRabbit to do this task for you. :-)

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Firmology defined: the study of business
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