Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business.
After learning the ropes at her family’s fine jewelry business on Chicago’s Jewelers Row, it was only natural for Sri Lakshmi to follow in their footsteps after a short career in the media industry. Leveraging her rolodex of network news anchors and Hollywood celebrities, Lakshmi started designing one-of-a-kind pieces that quickly gained a following that led to the launch of Silver Parkes in 2011. Lakshmi’s designs have been worn by the likes of Brad Pitt, Tom Cruise, Ryan Reynolds, True Blood’s Carolyn Hennesy, Nip/Tuck’s Dylan Walsh, The Soprano’s Tony Sirico and Franklin and Bash’s Breckin Meyer.
What’s the story behind your business?
I launched Silver Parkes after I noticed a lack of luxury and affordable jewelry for everyday wear. I grew up in my familyʼs jewelry business (theyʼre in the wholesale industry). I related jewelry to very pricey high-end pieces that for many was unattainable, especially among my peers. There was not much else I could or my friends could go-to for good quality jewelry that we could wear everyday, while grabbing coffee, going out for cocktails and dinner or going to work. I wanted to ﬁll this gap and create designs that I knew would be staple pieces and stand the test of time.
What apps or services are essential to the operations of your business?
- WordPress to run our site
- WooCommerce for shopping cart
- Authorize.net for payment gateway
- iCal for scheduling
- Emma for E-mail marketing
- Photoshop/Illustrator for creating graphics
- Twitter and Facebook to introduce new products, up-to-date press coverage and new customer generation
- Dropbox for ﬁle sharing
What apps, services or gadgets do you recommend to other business owners?
WiFi! However Iʼm able to get access to it (through my smart phone, laptop, etc), itʼs the number one time-saving essential thatʼs able to allow me to value each minute and keep work tasks moving forward when I need to.
Start off spreading the word about your business yourself. Before you bring anyone else on board to assist you in doing this, the best resource at the beginning is yourself and your creative ideas!
Favorite mobile app(s)?
Gmail. I have several email addresses that I have to keep up with and a lot of them get forwarded to my Gmail. Relationships are number one for me as a business owner so being there for everyone is my top priority.
Favorite personal app(s)?
The New York Times. It is my favorite newspaper and will always be!
How can others reach you?
If you have a suggestion for someone we should feature, additional questions we should be asking, or would like to be featured on Firmology’s How I Power My Business series, email [email protected] with the subject line: How I Power My Business