Apple has been all over the news in 2013. First, Apple’s share price tanked 10% in after-hours trading after missing revenue, but exceeding earnings per share expectations. Then, Best Buy caused a debacle when they lowered the price of all MacBook Air laptops by $200 during a two-day sale. A few days later, Apple announced a 128GB iPad to compete against Microsoft’s Surface Pro for the business tablet market.
Now, Apple is in the news again with updated pricing and faster performance on certain MacBook Pro and MacBook Air laptops. The 13 inch MacBook Pro with Retina display is now $1,499 for 128GB of flash, a price drop of $200, and $1,699 for 256GB of flash, a price drop of $300, but it comes equipped with a new faster 2.6 GHz processor. Apple also dropped the price of the 13 inch MacBook Air by $100 to $1,399 and boosted the performance of its 15 inch MacBook Pro with Retina display laptops to 2.4GHz and 2.7GHz, respectively.
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Philip Nowak is the founder of Firmology, a news and information media company focused on helping small businesses grow through small business technology and innovation. You can find Philip on Google+, Twitter, LinkedIn and Quora.