Tips on How to Choose the Right Content Management System for Your Ecommerce Business

April 15, 2013 6:00 am3 comments


Choosing the right content management system (CMS) is a huge first step when you’re setting up an ecommerce site. For any business, a website design is one small but effective marketing move you can make for more appealing product display. Choose wisely and you’ll have a flexible system that you can easily manage and scale as needed. Choose poorly and you get stuck with a lot of unnecessary work and heartache—not to mention low sales volume if the site doesn’t perform.

A good CMS for ecommerce will allow you to easily manage your catalog of products, update prices, and provide simple tools for integrating payment options.

The great news is that you have loads of options. It really depends more on your price range and technology preferences than it does anything else. So here are some tried, true, and tested CMS systems for ecommerce sites worth exploring, spanning across four common platforms.

Click here to check out the CMS systems for ecommerce sites. >>


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Sorry, bit  I feel you are mixing up CMS, PIM and Ecommerce software products here? 

At least when the Ecommerce business channel is successful, the scalability of the selected platform shall become a critical success factor. (Actually we frequently see companies move to "expensive high-end solutions" for exactly this reason.) At the high-end Ecommerce segment most companies use  best-of-breed solutions, with a CMS to edit the "added value" contents, a PIM (product information management) to maintain the product related contents (which is typically connected to an ERP to cope with the requirements of other business channels), and Ecommerce software to handle the backend processes, and many other (e.g. search, recommendations, digital asset management, payment, ...). So my first advice would be: "be sure how big you want to grow!"

From the archicterural point of view I can see quite different opinions which system should deliver the Ecommerce site to the web browser, the CMS or the Ecommerce software. This may also be a matter of where you start from, i.e. whether you try to add shopping functions to an existing website or added value contents to an existing web shop. In any case my second advice would be: "find out how much value is in your previous investments!"

As we never know what happens next, and we are obviously living in an ever changing multi-facetted, multichannel, multiplattform, multidevice, multiscreen universe (as in: complexity), my third advice would be: "leave enough room for error. Before starting into something, think of your exit strategy!"

Cheers, Bernd

Full disclosure: I'm product manager of, a model driven CMS from Germany that has been awarded a "Best-of-IT 2012" recommendation for its Ecommerce integration package. 


ps. I have heard good things about Magento and Zencart but my friend who runs a small local business in Yorkshire has just gone online using them and she gets loads of extra charges. If she was a bigger business it wouldn't be too bad because the storage on the systems is good, but still. I've never heard of PrestaShop though. Thanks for sharing :)


Do these CMS systems come with PCI DSS certified payment and checkout built in? The system I work with is by a company called Chapter Eight which provides PCI DSS and Visa Merchant Agency certified solutions for website management, data collection, email marketing and checkout systems. It's really easy to use and set up, and if I ever get a little stuck their teams are always on hand to help you. Plus, if they ever make updates or changes to the platform they let you know well in advance, and tell you when the downtime is going to be (it's usually like 4am, so it doesn't intervene too much)! You should check them out - they also have a blog run by their marketing team which is full of handy tips for seo, website content, advice for smes etc too

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