Video on Instagram and Vine are now competitors. Recently, Instagram confirmed rumors that it would launch a video feature, leaving many people asking, “What does this mean for Vine?” To answer that question, let’s compare features of the two platforms.
- Length: Vine users can create 6-second videos, whereas Video on Instagram users can create videos up to 15 seconds in length. Since Facebook, which owns Instagram, is a longer form posting platform than Twitter, which owns Vine, this seems fitting.
- Looping: Vine plays a user’s videos on a loop, lending an animated GIF-like quality to them. Video on Instagram plays a user’s video only once–more like a YouTube video.
- Image stabilization: Video on Instagram has a feature called Cinema that enables the user to stabilize videos shot through the application. Vine does not currently have this feature.
- Embedding: Vine videos are easily embedded, whereas Video on Instagram videos are not. There are WordPress plugins, such as Embedly that will help users work around this issue until (hopefully) Video on Instagram adds this feature. Vine did not have this feature at launch–they rolled it out in April of 2013. This could be the biggest strike against Video on Instagram. Without the embed feature, Video on Instagram users miss out on a lot of potential sharing for their videos. I could see this being a deciding factor for brands building a content distribution channel strategy.
- Filters: Video on Instagram offers users 13 filters to enhance the appearance of their videos. Vine doesn’t presently have any filters.
- Video editing: If you make a mistake while shooting a Vine video, you’re SOL and you have to discard your video and start over. Video on Instagram allows you to delete the last section of video you shot while leaving what you shot before it intact.
- Cover photo: Video on Instagram allows you to select a frame from your video to be the video’s cover. Vine uses the first still image, which often isn’t very flattering or descriptive, for its video covers.
- Sharing: Video on Instagram allows you to share videos via Twitter, Facebook, Foursquare, Tumblr, Flickr and email, while Vine only enables sharing via Facebook and Twitter.
- Muting sound: Vine allows you to mute videos from within the app. In the Video on Instagram app, you have to use your phone’s controls to change the volume.
- Photo map: As with photos on Instagram, you can also browse videos on Instagram by location. Vine doesn’t offer this capability.
- User base: Vine has roughly 13 million users, while Instagram has about 130 million users. This is where Video on Instagram wins the game. Those new to social video are unlikely to adopt the Vine platform if they are already active on Instagram, and many of those active on both Vine and Instagram may abandon Vine in favor of the ease of using one app for both video and photo.
What they have in common:
- Front- and back-facing camera: Users can shoot video from either the front-facing or back-facing camera on both platforms.
- Autoplay: Both Video on Instagram and Vine autoplay users’ videos (thought Video on Instagram has a 2-second delay).
- OS/devices: Video on Instagram and Vine are both available for iOS and Android.
- Discovery: Both Video on Instagram and Vine are searchable and have mechanisms by which users can discover and follow other users.
- Stop-and-go recording: Each platform allows users to create videos from a series of shorter clips shot from within the app.
- Geotagging: Each platform allows its users to geotag their videos.
- Cannot import videos: Neither platform will allow you to import videos from your camera roll. My suspicion is that Vine and Video on Instagram only allow you to publish content that you shoot via the apps to ensure that each user has the rights to the videos she uploads.
- Save to camera roll: While neither service will allow you to import videos, both will allow you to export the videos you create on their platform to your camera roll.
Video on Instagram is the hands-down winner and Vine will become a digital ghost town. It offers more features, and more useful features, than Vine does. There is also the issue of the user base. Now that Instagram also has a video feature, it’s unlikely that Vine will get many new users. So many of the people who might use Vine are also on Instagram, and now there’s Video on Instagram. Who would sign up for a presence on an additional platform? Even if all features were equal, I don’t see this happening very often. Vine would have to be vastly superior in functionality to attract Instagram users to its platform, and it just isn’t. And with ten times as many users as Vine, Video on Instagram is where the eyeballs are. If brands and solo artists (musicians, comedians, etc.) want to get in front of the biggest audience possible, Video on Instagram is the place to be. If you’re ready to get started on Video on Instagram, all you need to know about using Video on Instagram is on the Instagram blog.
Firmology Readers: Let’s hear your thoughts!
What about you? Who has plans to stay with Vine? Who is going to use Video on Instagram?
This article originally appeared on She’s All Write and has been republished with permission.