Successful Marketing Takes A Blend Of Science And Art

October 14, 2013 5:00 am0 comments

artscience

Understanding the Mechanics of Marketing Can Fine-Tune Your Finesse

People outside of the marketing world typically only see marketing as advertisements and commercials. There is a common misconception that marketing is easy and anyone can be a marketer. The truth is that marketing is part science and part art.

Along with painters, novelists, and musicians, marketers also tell a story. Creative thinking is a day-to-day exercise all marketers go through. You want to grab consumers’ attention and increase their demand in your product or service while also telling them a story.

In the Wild West days of marketing, it was the advertising that was the primary focus. But now we have technological advances that allow us to storage huge amounts of data. These databases are crucial to setting the foundation for any marketing campaign.

This is where the science aspect kicks in. Data mining gives statistical support for any decision you make moving forward. You can segment marketing campaigns to your target demographic in ways that years ago would take too much time and resources.

The perfect marketing equation will include one part science and one part art. That recipe is where every marketer should strive to be when they embark on a new campaign.  There are no how-to guides to marketing or cookie-cutter solutions. The originality and uniqueness of every marketing campaign is what creates differentiation and your competitive advantage.

Having the mindset to push the envelope and dive into uncharted waters will end up paying high dividends in your favor. ”Risk” is your business’s middle name; playing it safe and not taking any chances won’t lead to impressive results.

As a marketer, you want to grab your customer’s attention, keep it throughout your story, and then lead them to take action. In no way is this an easy task. You not only have to come up with a well-structured plan, but you are also competing against others in the market place that are doing the same thing you are. Remember to differentiate yourself from your competition and don’t be afraid to take risks.

Image: iStockphoto

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