Underutilized Social Analytics

November 20, 2013 5:00 am0 comments


The Biggest Stream Of Raw Data Is the Least-Used Method To Analyze Consumer Trends

Back in college a professor told us if you are going to do something that can’t be measured, it isn’t worth doing in the first place.

Metrics can play a crucial role in both improving user experience and helping shape business strategies. One of the key things to analyze is social media. So much valuable information can be attained from those platforms, but many businesses are not fully utilizing their social data gathering.

As we all know, social media is one of the more preferred forms of communication and self-expression these days. Analyzing the social chatter on all the different networks is an important factor when it comes to seeing what the public is saying about your brand and/or products. Social reputation can be more effective than any PR campaign. Constant monitoring of relevant keywords or hashtags through social chatter will be the most useful method of gathering data.

Analyzing all that data can be great and all, but now it’s time to put the pedal to the metal and use what you have learned to interact and engage with your audience. You already have a general idea of what their likes and dislikes are when it comes to your company. Social media is so great because never before has a brand been able to easily engage with its audience—having a conversation between brand and customer was unheard of.

Data is constantly being accumulated due to the fact that the internet not having hours of operation restricting it, or the resources to do so. Just raw data doesn’t mean anything without segmentation and key parameters. Figure out which areas you want to focus on and filter the data down into multiple segments. Transforming the data into easy to follow reports is not always easy but sure can make a major difference.

Remember, social media is not going anywhere; expect further integration into our daily routines.  Use data to your advantage and pay more attention to social media if you have not done so already. Take the necessary steps to utilize this medium that can lead to more revenue.

Image: iStockphoto


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