Family Promotes Company with Perfect XMAS JAMMIES Viral Video

December 18, 2013 7:55 am2 comments

Anyone out there thinking about launching a new business or promoting their current business? If so, you might as well make a splash doing it with a ridiculous music video that stars your entire family.

That’s what the Holderness Family did and they executed it perfectly. Their rap video, XMAS JAMMIES, is destroying the Internet right now. When I first saw it yesterday, the video had 1.2 million views on YouTube. This morning, the count stands at over 7 million views.

In the video, the Holderness Family raps to the tune of Will Smith’s Welcome to Miami while wearing their Christmas Jammies (pajamas for those not versed in sleepwear). The video has so many fun elements and surprises that it’s hard to list all of them: embarrassing pajamas, funny lyrics, family accomplishments (appearances in Iron Man 3, iron man races, school recitals, and even Penn’s vasectomy), and even a Jaden Smith (look-a-like, but I swear it looks just like him).

My favorite part that made me laugh out loud? Penn begins the video by introducing the family as the Holdernii, plural for Holderness. Made me think of how Facebook founder Mark Zuckerberg referred to the Winkelvoss twins as the Winklevii.


While the video is presented innocently as an alternative to a Christmas card, it’s really a well-planned company promotion in disguise. Mom and wife, Kim Holderness, announces (well, raps) in the video that Penn Holderness is leaving his job as an evening news anchor to join the family business. At the end of the video and in the video description, the Holderness Family mention that anyone that wants a video like this can contact their video production and media company, Greenroom Communications

As with most things in life, not everything has gone smoothly. Due to all the traffic, the Greenroom Communications website crashed, “Wow, the response to the Holderness Family’s XMAS Jammies video has been amazing. Unfortunately, it’s taken down our server, so we’ve had to put up a simple page for now until we can get the site on a server that can handle all the wonderful traffic.” If you want to get a hold of them, check out their Facebook page or email them directly.

The most important part of the video? The kids, Lola and Penn Charles, clearly had a lot of fun.

Have anything to add to this story? What’s your favorite part of the video? Share your thoughts in the comments below.

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Philip Nowak
Philip Nowak is the founder of Firmology, technology focused news and insight for small businesses and online startups. He honed his entrepreneurial chops while working for his family's Chicago-based window manufacturing business, where he did everything you might expect a small business owner's kid to do: assembly line, driving delivery trucks, loading/unloading inventory, cleaning/organizing the factory, marketing, sales, branding, and tech support. Philip graduated from Indiana University with a BA in Economics and has continued to develop his professional acumen in a variety of professions including commercial real estate brokerage, social media, and product management.
Philip Nowak
Philip Nowak
PhilipNowak moderator

I forgot to mention that one of the most important things the family nailed is including the hashtag, #XMASJAMMIES, in the video title and within the video itself.

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