Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business.
Tell us a bit about yourself and your background.
I was born and raised in Los Angeles, CA. I didn’t get into surfing until I was in high school and could drive myself to the beach—then it became a total obsession. I made surfboards with my friends in my parents’ garage as a hobby. I went to Whittier College where I majored in Accounting and Management and started Wellen; the rest is history.
What’s the story behind your business?
I started Wellen my junior year of college. We started by making clothes and surfboards, but have since transitioned to just do clothes. I originally started the company because I wanted to ride less traditional surfboards and wear more artistically-driven apparel that was otherwise unavailable through surf brands at the time.
We are now sold all over the world in many different retailers and even have a collaboration out now with UNIQLO. We also started a second apparel company called Grover a few years ago that was originally a side project that we have now refocused as a made-in-LA basics line as well as a monthly subscription box filled with those made-in-LA basics.
What apps or services are essential to the operations of your business?
We use Basecamp for everything to keep us organized. There are eight of us in the office now, some part time and some full time, and Basecamp helps the entire team communicate no matter where we are.
We also use Dropbox for all of our files, which has been a huge help saving us time and energy when we need access to files.
All of our in-house designs are done using the full Adobe Creative Suite. Our sales team uses an online app called NuOrder that helps us organize our sales and communicate inventory.
Which social media platforms does your business prefer to use and why?
Instagram seems to be the best for us. We use that, Facebook, and Twitter, though I feel like we are the least effective with Twitter, which is something we are working on. We are not huge in social media though; we haven’t really found the best formula in my opinion. There are so many different options and I feel like its better to do a few well than a lot of them poorly. It’s a hard balance.
Lightning Round: What apps or services do you recommend to other business owners?
Biggest time-saver(s)? NuOrder helps us immensely with keeping track of sales and production.
Biggest money-saver(s)? Dropbox saves us so much time, which = money. It used to take us forever to get files from each other.
Favorite mobile app(s)? Square for charging stores on the go. Instagram for social media marketing.
Favorite personal app(s)? Waze for traffic. Snapchat for great laughs.
How can others reach you?
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