I’m Matthew Jung, Founder of Grover and Wellen, and This is How I Power My Business

January 7, 2014 10:51 pm2 comments

Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business.

matthew-jung-wellen

Name: Matthew Jung
Title: Founder
Business: Wellen, Grover
Location: Los Angeles, CA
Smartphone: iPhone5
Computer: Macbook Pro
Other Gadgets: Fujifilm Instant Camera

Tell us a bit about yourself and your background.

wellen-logoI was born and raised in Los Angeles, CA. I didn’t get into surfing until I was in high school and could drive myself to the beach—then it became a total obsession. I made surfboards with my friends in my parents’ garage as a hobby. I went to Whittier College where I majored in Accounting and Management and started Wellen; the rest is history.

What’s the story behind your business?

I started Wellen my junior year of college. We started by making clothes and surfboards, but have since transitioned to just do clothes. I originally started the company because I wanted to ride less traditional surfboards and wear more artistically-driven apparel that was otherwise unavailable through surf brands at the time.

rsz_wellen-screenshot

We are now sold all over the world in many different retailers and even have a collaboration out now with UNIQLO. We also started a second apparel company called Grover a few years ago that was originally a side project that we have now refocused as a made-in-LA basics line as well as a monthly subscription box filled with those made-in-LA basics.

rsz_grover

What apps or services are essential to the operations of your business?

We use Basecamp for everything to keep us organized. There are eight of us in the office now, some part time and some full time, and Basecamp helps the entire team communicate no matter where we are.

We also use Dropbox for all of our files, which has been a huge help saving us time and energy when we need access to files.

All of our in-house designs are done using the full Adobe Creative Suite. Our sales team uses an online app called NuOrder that helps us organize our sales and communicate inventory.

rsz_wellen-screenshot2

Which social media platforms does your business prefer to use and why?

Instagram seems to be the best for us. We use that, Facebook, and Twitter, though I feel like we are the least effective with Twitter, which is something we are working on. We are not huge in social media though; we haven’t really found the best formula in my opinion. There are so many different options and I feel like its better to do a few well than a lot of them poorly. It’s a hard balance.

Lightning Round: What apps or services do you recommend to other business owners?

Biggest time-saver(s)? NuOrder helps us immensely with keeping track of sales and production.

Biggest money-saver(s)? Dropbox saves us so much time, which = money. It used to take us forever to get files from each other.

Favorite mobile app(s)?  Square for charging stores on the go. Instagram for social media marketing.

Favorite personal app(s)? Waze for traffic. Snapchat for great laughs.

How can others reach you?

Websites: 
www.wellensurf.com
www.groverandfriends.com

Twitter: 
@wellensurf
@groverUSA

Instagram:
@groverUSA
@wellensurf

Firmology Readers: Let’s hear your thoughts!

1) Do you have any questions or comments for Matthew? Drop him a note in the comments below!

2) If you have a suggestion for someone we should feature, questions we should be asking, or would like to be featured on Firmology’s How I Power My Business series, email [email protected] with the subject line: How I Power My Business

Check out these entrepreneurs recently featured on our How I Power My Business series

I’m Pascale Helyar-Moray, Founder of StyleRocks, and This is How I Power My Business I’m Pascale Helyar-Moray, Founder of StyleRocks, and This is How I Power My Business 

I’m Jodie Fox, Co-Founder of Shoes of Prey, and This Is How I Power My Business I’m Jodie Fox, Co-Founder of Shoes of Prey, and This Is How I Power My Business 

How I Power My Business: La Carmina, TV Host, Traveler, Blogger, Journalist, Author, and Designer How I Power My Business: La Carmina, TV Host, Traveler, Blogger, Journalist, Author, and Designer 

I’m Liza Kindred, Founder of Third Wave Fashion, and This is How I Power My Business I’m Liza Kindred, Founder of Third Wave Fashion, and This is How I Power My Business 

I’m Keith Jenkins, Founder and Publisher of Velvet Escape, and This is How I Power My Business I’m Keith Jenkins, Founder and Publisher of Velvet Escape, and This is How I Power My Business 

Print Friendly
Matthew Jung
Matthew Jung is the Founder of Wellen and Grover. Originally founded in 2007 as a surfboard brand, Wellen has since evolved into a premium beach lifestyle brand. Focusing mainly on men's apparel, Wellen has grown to be sold in hundreds of stores worldwide.
Tags:
2 comments
matthewcjung
matthewcjung

Hey D_Eazy 


Thanks for the long term support. Thats awesome! We don't have any current opportunities for internships over here, but I would definitely say that doing an internship at an apparel company woud be the best opportunity for you to get your foot in the door in the apparel industry. That is one thing that I really wish I had done, as you really get to see how the industry works and how to do things. I would recommend a smaller company if possible as you will get to see a lot more about the operation and how things work. As brands get larger, individual people or teams start to take over different divisions and everyone becomes a lot less involved in everything. 


Cheers!

D_Eazy
D_Eazy

Hey Matt Ive followed Wellen for about 3-4 years now and really enjoy the products. I originally bought through Pac Sun. Anyway really like the idea of the clothing business right now and I was wondering if you have any tips, pointers, key things to help me get started. If you ever need any help or have internship type opportunities I would really enjoy learning from the company.

Welcome to Firmology

Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

Subscribe by Email

Sign Up for Free Email Updates

Join other small business owners who get free and fresh content delivered each time we publish.

Connect with Firmology!

 Subscribe in a reader