LinkedIn Reaches 300M Registered Users With Major Growth From India And Brazil

April 21, 2014 1:51 pm1 comment

LinkedIn China

LinkedIn, the chosen social network for professionals, has announced that it has now more than 300 million users globally. Revealing the milestone on its blog, Deep Nishar shares that more than half of these members come from outside of the U.S., while there are 100 million members in the U.S.

In January 2013, LinkedIn said it hit 200 million registered members, so the company has seen an average 6.6 million new registrations a month over the past 15 months. During the fourth quarter of 2013, LinkedIn had shared it receives 139 million monthly unique visitors and 48 million SlideShare visitors. But there isn’t any update on the active user base.

LinkedIn which has a vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce is already seeing major growth in India and Brazil, the two biggest LinkedIn member countries after the U.S. It’s also counting the 140 million professionals in China with the beta version of its new Simplified Chinese site, which launched earlier this year.

However, Deep understands that there is a long way to go for LinkedIn and to make it happen it is focusing on mobile aggressively. In fact the company is expecting its “mobile moment” later this year, when mobile will account for more than 50 percent of overall site traffic, said Nishar. It already gets 15 million profile views, 1.45 million job views, and 44,000 job applications through mobile on a daily basis.

Talking to TNW Kiran Prasad, LinkedIn’s Senior Director of Engineering – Mobile further informed that LinkedIn isn’t treating the future as a “mobile-only world.” Instead of taking a mobile-first approach like many companies, LinkedIn is working on simultaneously shipping across mobile and desktop.

Moving forward, LinkedIn plans to ramp up its multi-app strategy with several more releases this year and even more in 2015.

To cater to the growing demand, LinkedIn has embraced a multi-app strategy that views its collective mobile offerings as a suite of apps for its users, a strategy that is already adopted by Facebook. The recent launch of the LinkedIn’s first native SlideShare mobile app is an apt example.

The other area that LinkedIn has been focusing on is building it as a publishing platform. Deep states that, “We have brought together content from millions of publishers through Pulse, Influencer posts from approximately 500 of the leading minds in business, and most recently, our millions of members, as we continue to roll out our publishing platform and expand LinkedIn Groups and SlideShare.”

On the occasion LinkedIn has also released an infographic that gives a visual picture of how the network of professionals has grown and evolved over the last five years.

Image credit: Flickr

This article originally appeared on Lighthouse Insights – Indian Social Media and has been republished with permission. If you’d like to submit a guest post or syndicate your content, join Firmology’s contributor program.

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