America has gone crazy for anything having to do with flipping. We all have seen the endless cycle of TV shows dedicated to flipping houses. However, another flipping phenomenon has been happening online that doesn’t get enough credit: the website-flipping industry has been skyrocketing.Read more ›
Articles by: Alek Flekel
Alek Flekel is a Marketing Specialist at InfoPay Affiliate Network.
It’s that time of year again when holiday shopping takes over our lives and our wallets. These next few weeks are when marketing campaigns shine. So much creativity and effort went into these campaigns which for some companies can lead to major increased revenues.Read more ›
Back in college a professor told us if you are going to do something that can’t be measured, it isn’t worth doing in the first place.
Metrics can play a crucial role in both improving user experience and helping shape business strategies. One of the key things to analyze is social media. So much valuable information can be attained from those platforms, but many businesses are not fully utilizing their social data gathering.Read more ›
We live in a mobile world and there is no escaping the fact that our mobile devices have become our most cherished items. When we can’t find them we get anxiety; when they break, we feel sadness. Is this dependence leading us down a path of vulnerability?Read more ›
You show me someone who doesn’t like to hear a good story and I will show you a liar. Stories have been sources of information and entertainment since the cavemen. Why do some people disregard the storytelling element in their marketing campaigns? Isn’t marketing about getting people’s attention, keeping it, and having some sort of call to action?Read more ›
Startups can be very hectic and overwhelming. In order for your business to succeed, you’ll need to put some effort in to your game. While juggling all the responsibilities required to get your business off the ground, having a few check points to keep you on target can help you keep your eye on the prize.Read more ›
People outside of the marketing world typically only see marketing as advertisements and commercials. There is a common misconception that marketing is easy and anyone can be a marketer. The truth is that marketing is part science and part art.Read more ›
“Fast” is an understatement on how quickly information and data is exchanged on a daily basis. The ease of engaging with content has never before been achieved at these speeds.
With a demanding and information-hungry generation, the importance of real-time marketing is clearly on marketers’ minds and hashtags are the key to this drastic shift in interpersonal communication.Read more ›
With summer dwindling down, golf season is soon coming to an end. Marketing, on the other hand, never takes time off, it goes year round, but the two are not so different. Both marketing and golf are completely different activities but have similar approaches in strategy and execution.Read more ›
Social media is one of the most popular forms of communication used worldwide. The brand and user relationship has never been stronger than it is right now. More and more brands are using social media to find ways of improving and developing their products and services. The users as a whole have the power to change campaigns and develop new products all by using their engagement with the brands via social media.Read more ›