Articles by: Alek Flekel
Alek Flekel is a Marketing Specialist at InfoPay Affiliate Network.

How to Dominate Social Media

February 14, 2014 5:00 am0 comments
How to Dominate Social Media

Do you want your brand to have more likes or followers? Changing up your strategy may just be what you need. As you know, the marketing heartbeat never stops and is constantly changing. If something worked yesterday, there is no guarantee it will work today.

Here are a few tips on how to gain more visibility.

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The Only Resolution You Need for the New Year: Always be Improving

January 1, 2014 8:00 am0 comments
The Only Resolution You Need for the New Year: Always be Improving

The New Year is at our doorstep, are you ready for what is to come?

Unless you are a fortune teller, most people can’t see the future. However, there are ways we can deal with change efficiently. Here are some habits and behaviors to strive for or maintain in the new year:

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Up Your Marketing Ante With The Element of Surprise and Emotional Appeal

December 18, 2013 5:00 am0 comments
Up Your Marketing Ante With The Element of Surprise and Emotional Appeal

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Let’s focus on the communication element of marketing, or, more importantly, the storytelling aspect. If you put two people side-by-side to tell a story, you can bet that their presentations will be different from each other. The way they get their message across is what differentiates one from the other.

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Is Viral Content Losing Its Buzz?

December 11, 2013 5:00 am3 comments
Is Viral Content Losing Its Buzz?

As the famous saying goes, knowledge is power.

But can too much information be a bad thing? To which another saying can reply, everything is good in moderation. Little did the person who said that know what the internet would become.

Today’s internet is not the same as it was 10 years ago and will be outdated 10 years from now. The sharing of information is not only easy, but also moving at the fastest rate it ever has. With so many different methods to share content, there seems to be no end in sight.

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Head Over Heels: Flip That Site!

December 4, 2013 5:00 am0 comments
Head Over Heels: Flip That Site!

America has gone crazy for anything having to do with flipping. We all have seen the endless cycle of TV shows dedicated to flipping houses. However, another flipping phenomenon has been happening online that doesn’t get enough credit: the website-flipping industry has been skyrocketing.

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Cross-Social Marketing Ripple Effect

November 27, 2013 5:00 am1 comment
Cross-Social Marketing Ripple Effect

It’s that time of year again when holiday shopping takes over our lives and our wallets. These next few weeks are when marketing campaigns shine. So much creativity and effort went into these campaigns which for some companies can lead to major increased revenues.

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Underutilized Social Analytics

November 20, 2013 5:00 am0 comments
Underutilized Social Analytics

Back in college a professor told us if you are going to do something that can’t be measured, it isn’t worth doing in the first place.

Metrics can play a crucial role in both improving user experience and helping shape business strategies. One of the key things to analyze is social media. So much valuable information can be attained from those platforms, but many businesses are not fully utilizing their social data gathering.

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The Mobile Marketing Seesaw

November 13, 2013 5:00 am0 comments
The Mobile Marketing Seesaw

We live in a mobile world and there is no escaping the fact that our mobile devices have become our most cherished items. When we can’t find them we get anxiety; when they break, we feel sadness. Is this dependence leading us down a path of vulnerability?

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Who Doesn’t Like to Hear a Good Story? Adults Still Do.

November 6, 2013 5:00 am0 comments
Who Doesn’t Like to Hear a Good Story? Adults Still Do.

You show me someone who doesn’t like to hear a good story and I will show you a liar. Stories have been sources of information and entertainment since the cavemen. Why do some people disregard the storytelling element in their marketing campaigns? Isn’t marketing about getting people’s attention, keeping it, and having some sort of call to action?

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Startup Lessons from Prestige Worldwide

October 23, 2013 5:00 am0 comments
Startup Lessons from Prestige Worldwide

Startups can be very hectic and overwhelming. In order for your business to succeed, you’ll need to put some effort in to your game. While juggling all the responsibilities required to get your business off the ground, having a few check points to keep you on target can help you keep your eye on the prize.

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Successful Marketing Takes A Blend Of Science And Art

October 14, 2013 5:00 am0 comments
Successful Marketing Takes A Blend Of Science And Art

People outside of the marketing world typically only see marketing as advertisements and commercials. There is a common misconception that marketing is easy and anyone can be a marketer. The truth is that marketing is part science and part art.

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There is Nothing Corny about Beefing up Your Hashtags

October 11, 2013 5:00 am1 comment
#breakfast

“Fast” is an understatement on how quickly information and data is exchanged on a daily basis. The ease of engaging with content has never before been achieved at these speeds.

With a demanding and information-hungry generation, the importance of real-time marketing is clearly on marketers’ minds and hashtags are the key to this drastic shift in interpersonal communication.

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Use Your Golf Strategy to Strengthen Your Marketing Approach

September 20, 2013 5:00 am0 comments
Use Your Golf Strategy to Strengthen Your Marketing Approach

With summer dwindling down, golf season is soon coming to an end. Marketing, on the other hand, never takes time off, it goes year round, but the two are not so different. Both marketing and golf are completely different activities but have similar approaches in strategy and execution.

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Social Research Can Improve Your Marketing Strategy

September 16, 2013 6:19 am1 comment
Social Research Can Improve Your Marketing Strategy

Social media is one of the most popular forms of communication used worldwide. The brand and user relationship has never been stronger than it is right now. More and more brands are using social media to find ways of improving and developing their products and services. The users as a whole have the power to change campaigns and develop new products all by using their engagement with the brands via social media.

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Honing Your Marketing Strategy

August 9, 2013 6:00 am0 comments
Honing Your Marketing Strategy

To those that say marketing is easy, they have no idea how much planning and work it is to get results. Just like a comedian writing a joke, the delivery looks simple but the thought process is where the challenge is. The marketing strategy should have a clear and specific approach, be complete, and be adaptable to change.

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Up Your Social Media Marketing With Instant Gratification Strategies

August 2, 2013 5:00 am1 comment
Up Your Social Media Marketing With Instant Gratification Strategies

Have you ever posted a clever status, a unique photo, or shared an article on social media? Chances are almost everyone has at least done one, if not all. The interesting thing to look at is why we post, share, like, or comment. Is it an itch we have to scratch? Business owners need to listen up because this can certainly help improve your company’s user engagement.

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How Social Media is Influencing Customer Decision Making

July 22, 2013 7:00 am0 comments
How Social Media is Influencing Customer Decision Making

The customer decision making process is an essential element in creating a marketing plan. Social media has increasingly contributed to influencing consumer’s decision making. Marketers need to pay attention to this new factor in order to remain competitive.

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