Articles by: Firmology Contributor

SMB Tech Meet & Greet: Dave Walker and Derick Thompson of bizHive, Small Biz Marketing Resource

August 1, 2013 5:00 am0 comments
SMB Tech Meet & Greet: Dave Walker and Derick Thompson of bizHive, Small Biz Marketing Resource

bizHive is a marketing marketplace for small biz.

We help small business learn about, shop, and buy new media, marketing products, and services—the stuff that grows sales!

We offer free advice from experts and small biz peers, free price guides, and free competitive price quotes from top-rated suppliers fitted to a small biz specific marketing “jobs to be done.”

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I’m Joe Reyes, Founder of ActionBooth, and This is How I Power My Business

April 5, 2013 7:54 am0 comments
I’m Joe Reyes, Founder of ActionBooth, and This is How I Power My Business

Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. Having a photo booth at a wedding, party or other event is pretty standard fare now-a-days and the novelty of putting on a funny hat and oversized glasses can get monotonous. Not if you’re Joe [...]

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The Coming Renaissance of Social Network Analytics

April 1, 2013 7:28 am0 comments
The Coming Renaissance of Social Network Analytics
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I’m Ivana Taylor, Founder of DIYMarketers & Third Force, and This is How I Power My Business

March 20, 2013 8:55 am0 comments
I’m Ivana Taylor, Founder of DIYMarketers & Third Force, and This is How I Power My Business

Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. When it comes to small business marketing, Ivana Taylor is a force, fitting considering her marketing firm is aptly named, Third Force. Ivana’s small business marketing body of work includes: Founder of DIYMarketers and Strategy Stew, [...]

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I’m Tom Keekley, Co-Founder and Partner of Olive & Company, and This is How I Power My Business

March 12, 2013 8:55 am1 comment
I’m Tom Keekley, Co-Founder and Partner of Olive & Company, and This is How I Power My Business

Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. Longtime friends, Tom Keekley and Rob Haskin, founded Olive & Company in 2003 after uninspiring jobs left them with a desire to start their own creative design agency. Looking to create a collaborative anti-corporate work environment [...]

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I’m Lauren McCabe Herpich, Founder of Why Not Girl!, and This is How I Power My Business

March 5, 2013 10:55 am3 comments
I’m Lauren McCabe Herpich, Founder of Why Not Girl!, and This is How I Power My Business

Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. Founder’s Note: I met Lauren when we worked together within the eCommerce division of a Fortune 100 retailer. We shared many conversations about work and fun personal life happenings during our commute and she always struck [...]

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I’m Ian Richardson, Founder of Doberman Technologies, and This is How I Power My Business

February 26, 2013 8:29 am0 comments
I’m Ian Richardson, Founder of Doberman Technologies, and This is How I Power My Business

Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. Name: Ian Richardson Title: Founder Business: Doberman Technologies LLC Location: Lansing-Metro, Okemos Based Smartphone: Droids, iPhone 4, iPhone 5 Computer: Windows 7 Pro 64bit Other Gadgets: Servers count? We’re not really a gadget-based firm, but we’ve [...]

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I’m Alex Bratton, CEO and Chief Geek of Lextech Global Services, and This is How I Power My Business

February 19, 2013 8:55 am2 comments
I’m Alex Bratton, CEO and Chief Geek of Lextech Global Services, and This is How I Power My Business

Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. Firmology Note: Alex Bratton likes to say that his Chicago-based software company, Lextech, builds ’serious apps’ for mobile and web platforms. How serious? When Lextech first launched in the basement of his home in 2001, they engineered [...]

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I’m Sri Lakshmi, President and Designer of Silver Parkes, and This is How I Power My Business

February 5, 2013 5:26 pm0 comments
I’m Sri Lakshmi, President and Designer of Silver Parkes, and This is How I Power My Business

Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. After learning the ropes at her family’s fine jewelry business on Chicago’s Jewelers Row, it was only natural for Sri Lakshmi to follow in their footsteps after a short career in the media industry. Leveraging her [...]

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I’m Paul Mabray, Founder and Chief Strategy Officer of VinTank, and This is How I Power My Business

January 29, 2013 8:53 am0 comments
I’m Paul Mabray, Founder and Chief Strategy Officer of VinTank, and This is How I Power My Business

Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. After launching as a digital think tank and consultancy for the wine industry, Paul Mabray pivoted VinTank into a software company. Wise move. Today, over 4,000 wine brands use VinTank’s social media monitoring platform to track [...]

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I’m Mana Ionescu, Founder and President of Lightspan Digital, and This is How I Power My Business

January 22, 2013 12:37 pm0 comments
I’m Mana Ionescu, Founder and President of Lightspan Digital, and This is How I Power My Business

I like to build things. As a kid I loved legos, electronics, and chemistry sets. That’s what drives me to this day—doing, driving change, building. I moved here from Romania to go to grad school. After grad school I moved to Chicago with $20 to my name. And I was planning to build a career. People helped me and as soon as I got my first job, I decided I will always help others build lives and careers to be proud of.

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I’m Erica Kammann, Co-Founder of Suddenlee, and This is How I Power My Business

January 15, 2013 8:54 am0 comments
I’m Erica Kammann, Co-Founder of Suddenlee, and This is How I Power My Business

  Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. Name: Erica Kammann Title: Co-Founder Business: Suddenlee Location: New York City Smartphone: iPhone 4 (still not convinced that the 5 is worth the switch). Tablet: Much to the dismay of my vision, I don’t [...]

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I’m Gini Dietrich, Founder of Arment Dietrich and Spin Sucks, and This is How I Power My Business

December 28, 2012 8:01 am0 comments
I’m Gini Dietrich, Founder of Arment Dietrich and Spin Sucks, and This is How I Power My Business

  Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. How I Power My Business By Gini Dietrich of Arment Dietrich and Spin Sucks What’s the story behind Arment Dietrich and Spin Sucks? In true entrepreneurial fashion, I run not one, not even two, [...]

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How to Use Pinterest to Improve Your Business’s Search Engine Rankings

December 24, 2012 8:55 am0 comments
How to Use Pinterest to Improve Your Business’s Search Engine Rankings

  Pinterest gives businesses another powerful tool to drive traffic to their website. How to Use Pinterest to Improve Your Search Engine Rankings (via http://bosmol.com) A relative newcomer on the social media scene, Pinterest has captured the imaginations of millions of users to become one of the fastest-growing networks around. [...]

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I’m Pamela Wilson, Founder of Big Brand System, and This is How I Power My Business

December 21, 2012 8:45 am0 comments
I’m Pamela Wilson, Founder of Big Brand System, and This is How I Power My Business

  Firmology’s How I Power My Business series profiles the technology business owners use to run and grow their business. How I Power My Business By Pamela Wilson of Big Brand System What is the story behind the launch of Big Brand System? Over my 25-year career as a graphic designer and marketing consultant, [...]

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What is a Chief Technology Officer and Why Should Your Business Care

December 8, 2012 3:51 pm0 comments
What is a Chief Technology Officer and Why Should Your Business Care

This article was originally posted on CFO, but is relevant to all businesses, large and small. Meet Your New Tech Leader, Different Than the Old Tech Leader (via CFO.com) IT Value | December 07, 2012 | CFO.com | US What is a chief technology officer?  More importantly, why should CFOs [...]

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The White House and USCIC Launch Online Resource Center for Immigrant Entrepreneurs

December 2, 2012 10:56 am0 comments
The White House and USCIC Launch Online Resource Center for Immigrant Entrepreneurs

A New Front Door for Immigrant Entrepreneurs (via The White House) Yesterday marked the launch of Entrepreneur Pathways, an online resource center that gives immigrant entrepreneurs an intuitive way to navigate opportunities to start and grow a business in the United States. This new resource was announced during a visit [...]

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Restarting the Small Business Innovation and Job Creation Growth Engine

December 1, 2012 1:58 pm1 comment
Restarting the Small Business Innovation and Job Creation Growth Engine

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Businesses Should Have an Interest in Pinterest

November 20, 2012 8:24 am2 comments
Businesses Should Have an Interest in Pinterest

An Interest in Pinterest (via CFO.com) Social Media | November 15, 2012 | CFO Magazine You may not know it, but your company has probably been “pinned.” That is, someone, somewhere, has taken a liking (or disliking) to its products or services and shared images of them on Pinterest, the [...]

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How Small Businesses Can Deal with Fraudulent Negative Reviews

November 8, 2012 10:47 am0 comments
How Small Businesses Can Deal with Fraudulent Negative Reviews
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Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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