Articles by: Jennifer Ludwigsen
Jennifer Ludwigsen is a freelance writer with a colorful variety of skills gained from her time as a U.S. Army medic, mother of two, and ingenious life-lesson learner. She currently works for the largest medical group in Illinois in multiple administrative capacities, serving both the executive team and the vast practitioner and patient population. Jennifer has leveraged technology in multiple facets of her life to enhance her corporate day job, evening parenting job, and late-evening freelancing job. Connect with Jennifer on TwitterLinkedIn, and her website, Concentrated Creativity.

SMB Workforce Part 2: Policies and Enforcement

July 9, 2014 5:00 am0 comments
SMB Workforce Part 2: Policies and Enforcement

One of the greatest fears small business owners express when launching HR initiatives is the loss of their unique, close-knit working environment. Small business owners move away from corporate America because they don’t want to be bound by legislature and regulations, right?

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SMB Workforce Pt. 1: Why Hierarchy Matters For Your SMB

June 16, 2014 5:00 am0 comments
SMB Workforce Pt. 1: Why Hierarchy Matters For Your SMB

Small business employees operate more like a family than a corporation. They work alongside each other each day, developing a natural closeness and loyalty.

But what happens when employees become a little too comfortable at work?

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How To Turn Your Ego Into Leadership

April 28, 2014 5:00 am0 comments
How To Turn Your Ego Into Leadership

Leaders, particularly entrepreneurs, naturally have a strong and confident sense of self. They need this confidence to inspire others and move forward with creative risks.

Unfortunately, a powerful ego also runs a higher risk for arrogance, sensitivity, and conflict in the workplace.

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How To Decompress From A Case of the Mondays

April 14, 2014 5:00 am0 comments
How To Decompress From A Case of the Mondays

You leave for work and hit heavy traffic on the way in. Your mug of coffee spills all over in the elevator. Fifteen urgent voicemails welcome you to your desk. Your computer decides to randomly shut down. Numbers from last month’s close don’t add up. Your to-do list grows just by looking at it. We’ve all been there.

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Are You TOO Accessible?

April 1, 2014 5:00 am0 comments
Are You TOO Accessible?

We live in a world of instant access, 24/7 deliverability, and constant connectedness.

Employees rarely share the same investment in a business as the business owner and thus have very different expectations when it comes to accessibility.

Business owners are charged with setting the standards and access expectations for their crew, which can be tricky when surrounded by a steady stream of performance-enhancing technologies. But what’s the best way to develop and assess accessibility expectations midst the ever-flowing stream of enticing connectivity applications?

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6 Tips to Engage While Educating

March 17, 2014 5:00 am0 comments
6 Tips to Engage While Educating

When you hear the word “training,” what comes to mind? Do you envision bright, exciting learning opportunities or dull, sleepy PowerPoint presentations? Is your mind engrossed in your training materials or are you focused on your phone? Are you enamored with the presenter or counting the seconds till you get out of there?

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B2B Sales 101: Winning the Hearts of Administrative Assistants

February 28, 2014 5:00 am0 comments
B2B Sales 101: Winning the Hearts of Administrative Assistants

They call them the Gatekeepers, the Silent Sentinels, the Frontline Facilitators. Administrative assistants are the backbone of every organization. From the legal office receptionist in your small local town to the corporate assistants in bustling cities, these individuals work behind-the-scenes, quietly executing executive tasks and injecting their influence into every department they touch.

Assistants can grant access to opportunities, including coveted face-to-face time with high-level leaders. With a swift click on a calendar, they can make a sales rep feel incredibly lucky or disappointingly flat.

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Share the Love with a Shared Pinterest Board

February 19, 2014 5:00 am0 comments
Share the Love with a Shared Pinterest Board

One of the most popular modes of marketing these days is the use of online applications, such as Pinterest. A vast majority of today’s population is familiar with Pinterest; the application boasts over 70 million users across the globe. While the basics of the app are well understood, a few features slip past the average user. One of these features, board sharing, is an often-unnoticed fountain of pure business potential.

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The Service Whisperer: How To Talk To Your Customers

February 3, 2014 5:00 am1 comment
The Service Whisperer: How To Talk To Your Customers

A natural pull towards more personable business models doesn’t, however, always translate to good customer service. In-person interactions can be just as mechanized, especially when staff is desensitized and simply going through the motions of their day. We have a few tricks to help draw out your employees’ innate customer service skills.

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8 Things Your Employees Want You to Know (But Are Afraid to Say)

January 20, 2014 5:00 am0 comments
8 Things Your Employees Want You to Know (But Are Afraid to Say)

Employee feedback can be one of the most influential mechanisms of securing a healthy, motivated workplace. This is especially true for small businesses, where happy, productive teams are critical aspects of both a positive organizational culture and a successful financial outcome.

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To Close or Not to Close: Five Strategies to Consider When Faced with Inclement Weather

January 6, 2014 5:00 am0 comments
To Close or Not to Close: Five Strategies to Consider When Faced with Inclement Weather

We live in a gloriously advanced and technologically enhanced world. Our phones are capable of dialing, texting, and checking the Super Bowl score at the sound of our voice. We can order supplies from the other end of the country and have them on our doorstep in 24 hours. An entire company can be managed from seat of an airplane.

There’s still one thing, however, that we cannot manage, cannot predict, and cannot control no matter how hard we try. We, as humans, cannot control the weather. In seconds, a small rain shower can transform into a thunderstorm resulting in electrical outages, flooding, or dangerous driving conditions.

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Don’t Get Snowed In! Shoveling Your Staff Out of Year End Exhaustion

December 23, 2013 5:00 am0 comments
Don’t Get Snowed In! Shoveling Your Staff Out of Year End Exhaustion

It’s the end of the year. Small business owners across the nation are grappling with invoices, inventory, and deadlines. A never-ending pile of to-do’s has owners and employees struggling to operate at 100% efficiency. Lists grow longer, days grow shorter, and, despite the cheer of the holiday season, smiles begin to fade.

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Five Festive Marketing Techniques

December 13, 2013 5:00 am0 comments
Five Festive Marketing Techniques

Winter is upon us! The nipping winds and upcoming holidays bring unmatched energy and excited, bustling crowds. Businesses are hurriedly wrapping up packages and ledgers, hoping each will add up to a successful year end. This period of time often brings unique challenges, from peak production demands to reluctant skeleton crews.

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Organize Your Business by Harnessing the Power of Automation and Mobility

November 21, 2013 5:00 am0 comments
Organize Your Business by Harnessing the Power of Automation and Mobility

Small business owners are the masters of responsibility. From innovation to planning, documentation to ordering, human resources to staff scheduling, small business owners often singlehandedly manage every detail of their company. While this close, intricate connectivity has its benefits, it often leads to increased time behind a desk and less time executing the actual purpose or prime function of the business.

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Shopping For Health Insurance: Strategies And Tools To Help You Slog Through The Masses

November 7, 2013 5:00 am0 comments
Shopping For Health Insurance: Strategies And Tools To Help You Slog Through The Masses

November is here and with it a chilly cloud of confusing healthcare regulations, benefit enrollment deadlines, and daunting insurance policy choices. The nail-biting spans from employers to employees, both groups asking the same tough questions. How can I ensure my employees will be given adequate choices without breaking the budget? What coverage is best for my family?

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Set Phasers To Launch: Here’s How To Get Your Idea Off The Ground

October 25, 2013 5:00 am0 comments
Set Phasers To Launch: Here’s How To Get Your Idea Off The Ground

Entrepreneurs share one vital, indispensable trait: innovation. An entrepreneur is an inventor, a trend-setter, and an influential creator of new, profitable ideas.

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Five Ways To Enhance Your Small Retail Business’s Natural Likability

October 15, 2013 5:00 am0 comments
Five Ways To Enhance Your Small Retail Business’s Natural Likability

The grassroots movement is back: people across America are no longer blindly purchasing the cheapest option on today’s shelves.

People want to know where it’s made, how it’s made, and who is selling it. Even WalMart, one of the largest retail organizations in the world, has begun stocking its shelves with organic produce and items labeled “Made in America.”

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8 Tips On Developing A Happy, Productive Team

October 5, 2013 5:00 am0 comments
8 Tips On Developing A Happy, Productive Team

An overwhelming amount of data shows us that happiness is a key factor in employee productivity. From online newspapers to industry-specific magazines, widespread support of a happier workforce is accompanied by photos of inspiring campuses, mahogany boardrooms, and colorful cubicles.

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Five Tips To Help You Respond To A Negative Review

September 14, 2013 5:00 am1 comment
Five Tips To Help You Respond To A Negative Review

Consumer review sources are more prominent than ever before, thanks to the constant rise in social media usage and mobile connectivity. At one point in time, business ratings were vastly communicated by word-of-mouth or through print materials, like newspaper and magazines. Today’s consumers have additional options, including mobile apps and online review sites that can be accessed with the simple swipe of a screen.

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Encouraging a Healthier Workplace Using 5 Simple Strategies

August 18, 2013 5:00 am1 comment
Encouraging a Healthier Workplace Using 5 Simple Strategies

What was once a solid, steady routine of nine-to-five workdays, home-cooked meals, and after-dinner strolls around the block is now a fluid, engrossed workweek where meals likely come with fries and opportunities to exercise are overshadowed by deadlines, endless errands, and email alerts.

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Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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