Articles by: Joe Baker
Joseph Baker has worked in the business world for over 10 years, specifically in management. He has led development and management teams, and implemented budget reductions both professionally and as an independent contractor. In addition, he has led strategic planning and systems of implementation for six organizations, both public and private, and worked extensively with small businesses.

5 Good Mobile Marketing Habits For Your SMB

February 12, 2014 5:00 am2 comments
5 Good Mobile Marketing Habits For Your SMB

Four out of five consumers use their smartphones to shop and 40% will comparison shop on three or more channels before deciding on a purchase, often while they’re actually out shopping. Consumers who search online for local businesses or services will act on that search within one hour.

This is all great news for small business mobile marketers, but only if you act on it. By developing good mobile marketing habits, you’ll be in a position to reach these customers in their decision-making moments.

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A Path up the Mountain: Getting Started with Big Data

September 9, 2013 8:00 am0 comments
A Path up the Mountain: Getting Started with Big Data

You may have seen big data described as a monster or a tidal wave—and for good reason. Big data encompasses such a huge amount of information that scientists have had to resort to esoteric terms to quantify how much information we’re talking about, such as zettabytes and yottabytes, since even gigabytes and terabytes won’t begin to cut it.

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Getting Online with WordPress: Creating a Website for Your Business in 4 Steps

September 4, 2013 8:49 am11 comments
Getting Online with WordPress: Creating a Website for Your Business in 4 Steps

If you’re preparing to launch your business’s website, you may feel overwhelmed and anxious. However, plenty of tools are available online to help ease your mind and make the process run smoothly. One of the most convenient tools you can use is WordPress, a platform that offers free hosting and website-building services to both businesses and individuals.

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Using the Cloud in Your Business

July 29, 2013 9:30 am2 comments
Using the Cloud in Your Business

A recent study by the Lawrence Berkeley National Laboratory found that transitioning common software used by businesses to the cloud would save enough energy to power the city of Los Angeles. The study examined the impact of moving customer relationship management, email, and productivity software (spreadsheets and word processing, for example).

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Why Google+ and Google Local are Important to Your Local SEO

June 25, 2013 7:00 am1 comment
Why Google+ and Google Local are Important to Your Local SEO

According to Hubspot, roughly 50% of local SEO-centric small businesses list Google+ as an essential component of their digital marketing strategy. The same Hubspot study indicates that 15% gained at least one new customer from Google+ in 2012. Beyond that, Google has been developing its local search components in a way that makes Google+ and Google Local work magically together. In other words, today’s small businesses need to latch onto these two mediums and make them work together in a way that improves their local search engine rankings.

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Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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