Articles by: Laura Whitener
Laura Whitener is the managing editor of Firmology, technology focused news and insight for small business owners and online entrepreneurs. Laura graduated from DePaul’s notable Master of Writing and Publishing program in Chicago. She survives on coffee, apples, and Pandora. When she isn't editing or writing, Laura enjoys knitting, adding to her massive book collection, and culinary adventures. You can find Laura on Twitter and LinkedIn.

Boozy Lifestyle App Brings the Liquor To Your Door

June 12, 2014 8:53 am0 comments
Boozy Lifestyle App Brings the Liquor To Your Door

Drizly, a growing mobile app connecting liquor stores to their customers, was inspired by the question, “Why isn’t alcohol delivered?”

Boasting over 3000 items in their online store and the only app of its kind to be recognized by state liquor authorities, Drizly is currently available in LA, NYC, Boston, Brooklyn, and Chicago.

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Uber and Lyft Issued Cease and Desist By State of Virginia

June 6, 2014 5:30 am0 comments
Uber and Lyft Issued Cease and Desist By State of Virginia

Virginia DMV issued cease-and-desist letters to Uber and Lyft on June 5th, citing violation of Virginia passenger carry laws.

Neither Lyft nor Uber has stated directly whether or not they will cease service at this time.

The letters specifically note VA codes 46.2-2000.1 (rideshare law) and 46.2-1400 (taxi service law), but the exact definition of how Uber and Lyft fit in to Virgina’s vehicle laws is hazy.

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California Bill Looking To Ban Retailers From Blocking Free Speech

May 22, 2014 5:00 am1 comment
California Bill Looking To Ban Retailers From Blocking Free Speech

Say you buy a new watch and that watch turns out to be worse than hauling around a sun dial as a time piece. So, naturally, you leave a review online about said crappy watch.

Well, in California, if you do that, you could potentially be sued by the retailer for defaming their product and reputation if you were presented with and signed a waiver nixing your right to leave negative feedback online.

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TechStars Chicago Announces Summer 2014 Class

May 21, 2014 11:20 am0 comments
TechStars Chicago Announces Summer 2014 Class

Made up of 10 startups, 6 of which were born in Chicago, the program will be hosted out of 1871, located in the Merchandise Mart downtown.
“The incoming class features a unique makeup. More than half of the companies are Chicago-based, which doubles the amount of local representation we had last year and is a testament to the power Techstars has to further establish a city like Chicago as a destination for tech startups,” Troy Henikoff, managing director of the Chicago division, wrote in the accelerator’s blog.

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Rdio Ups Service Quality and Availability

May 19, 2014 6:30 pm0 comments
Rdio Ups Service Quality and Availability

Rdio is now available for users in Indonesia, Philippines, Thailand, Singapore, Greece, Croatia, Cyprus, Slovakia And Slovenia, increasing their demographic to 60 countries over the course of 4 years.

Earlier this year, Rdio also launched their Artists for Quality initiative in an effort to provide higher-quality music formats for their listeners.

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Jim McKelvey: I’m Just Lying To You

May 13, 2014 5:00 am0 comments
Jim McKelvey: I’m Just Lying To You

Jim McKelvey, co- founder of Square, spoke at EE Tennessee today. Contradictory to the majority of the conference’s other speakers, McKelvey was adamant failure shouldn’t be an option.

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Turn Your Failure Into Your Strategy

May 7, 2014 5:00 am0 comments
Turn Your Failure Into Your Strategy

Building a company isn’t easy.

One of the common themes at this year’s EE Tennessee conference was that most of the speakers spoke about utilizing failure. The benefits to failing, it seems, can be the probiotics for your eventual success.

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Nicole Glaros: 12 Ways To Be A Better Entrepreneur

May 6, 2014 5:00 am0 comments
Nicole Glaros: 12 Ways To Be A Better Entrepreneur

Nicole Glaros gave twelve pieces of advice on Thursday afternoon at EE Tennessee in her talk titled “How To Be A Better Entrepreneur Everywhere Else.”

Glaros, managing director of TechStars in Boulder, CO, spoke about how to run a tighter ship when it comes to managing yourself and your team.

It all boils down to how to be a better entrepreneur.

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Founder-Driven PR: Why It’s Important To Drive Your Own Campaign

May 2, 2014 11:12 am0 comments
Founder-Driven PR: Why It’s Important To Drive Your Own Campaign

When driving visibility for your venture, whether you’re still a startup or a profit-generating company, having a strong PR campaign is crucial.

But, as Joel Andren (founder and CEO of Press Friendly) spoke about today at EE Tennessee, hiring a PR agency isn’t actually your best bet. Driving your own campaign is the best way to create authentic, consistent visibility for your business.

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Who’s At EETN This Year?

April 30, 2014 5:00 am0 comments
Who’s At EETN This Year?

Niblitz is producing their third Everywhere Else conference this week in Memphis, Tennessee from April 30th to May 2nd.

Everywhere Else Tennessee is a conference for startups who exist everywhere else outside of the main-stage startup cities and helps foster more exposure, more networking, and more learning opportunities for entrepreneurs.

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Booze Delivery Startup, Thirstie, Expands Beta Into Chicago and LA Markets

April 25, 2014 5:00 am0 comments
Booze Delivery Startup, Thirstie, Expands Beta Into Chicago and LA Markets

Thirstie tags themselves as bringing convenience to the (legal aged) people by eliminating the arduous tasks of having to find a liquor store, waiting in an impossibly long line, and then having to lug your purchase(s) up three flights of stairs (or even one stair).

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What Google’s Revamped AdWords Can Do For Your Small Business

April 23, 2014 5:00 am0 comments
What Google’s Revamped AdWords Can Do For Your Small Business

With online usage declining and app usage on the rise, Google AdWords has relaunched their service to better accommodate these shifting statistics while also catering to SMB scaling.

Here’s an overview of the new features you’ll find in AdWords:

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How To Develop A Good Relationship With Your Customers

April 9, 2014 5:00 am0 comments
How To Develop A Good Relationship With Your Customers

Retail is a fickle business. You can forecast your numbers, surf the trend tides, and roll out new products, but at the end of the day (or fiscal period), your customers are the foundation of your business.
Customer relationship building is the key to keeping your business relevant, attracting more clientele, and, most importantly, making money.

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How Your Boring First Job Can Prepare You For Leadership

April 8, 2014 5:00 am0 comments
How Your Boring First Job Can Prepare You For Leadership

Everyone has a first job. The first real job before you finally break in to your field. Maybe you have a few first real jobs. Or maybe you were that lucky one who landed their career right off the bat. If you were, this still might apply to you.

It’s the grunt jobs that always shed more light on what we take for granted. Like having a nice desk or decent office chair, or an hour long lunch break, or casual Fridays.

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Why Owning Your Own Stock Images Is Better For Business

April 7, 2014 5:00 am0 comments
Why Owning Your Own Stock Images Is Better For Business

Owning an account with a stock image host can be both a blessing and a curse. On one hand, you have a near-infinite amount of images to choose from for your marketing and editorial content. On the other, so does everyone else.

However, there’s another option: building and maintaining your own image stock for your business.

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Facebook Anticipates A Bright Future With Virtual Reality

March 27, 2014 5:00 am0 comments
Facebook Anticipates A Bright Future With Virtual Reality

Facebook and Oculus VR have been under fire following the news that the virtual reality startup had been snatched up by the social media giant.

However, Facebook’s acquisition of Oculus doesn’t mean certain doom, but rather continued opportunities for the brand to grow and expand research and innovation in the virtual reality and gaming industry.

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Facebook Acquires Oculus VR, Plans To Move Forward With Gaming, Social Tech

March 26, 2014 5:00 am0 comments
Facebook Acquires Oculus VR, Plans To Move Forward With Gaming, Social Tech

Facebook announced yesterday that the social media goliath will acquire Oculus VR, a top dog from the virtual reality technology industry.

Oculus VR created Oculus Rift, branded as next-gen virtual reality. The wearable headset was intended for gaming, but per Facebook’s press release, it looks like the Rift is going to shift in to immersive communication technology.

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Businesses Suffer Loss Of Productivity Due to DDoS Attacks On MeetUp And Basecamp

March 25, 2014 8:00 am0 comments
Businesses Suffer Loss Of Productivity Due to DDoS Attacks On MeetUp And Basecamp

MeetUp and Basecamp are the most recent targets of the productivity-blocking Distributed Denial of Service (DDoS) attacks, rendering users unable to use the services.

MeetUp, who battled through the clog last weekend, was able to successfully maneuver out of the line of fire, but the attackers shifted their aim to Basecamp.

As of press time, both Basecamp and MeetUp have thwarted the attacks and are back to business as usual. Basecamp stated that they are working with law enforcement to investigate the attacks.

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Google Glass Partners With Fashion-Forward Eyewear Brands So You Won’t Look Like A Dork

5:00 am2 comments
Google Glass Partners With Fashion-Forward Eyewear Brands So You Won’t Look Like A Dork

In their quest to provide society with technology that can integrate smoothly into one’s social lifestyle (social meaning actual human interaction, not that Twitter fight you’re currently engaged in), Google has managed to catch the attention of a few leading fashion brands.

Google announced a partnership with Luxottica, an eyewear company that owns brands such as Ray-Ban and Oakley, on Monday, March 24.

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Who’s the Glasshole Now? Google Dispells Glass Myths

March 24, 2014 5:00 am13 comments
Who’s the Glasshole Now? Google Dispells Glass Myths

Google Glass has been under fire since its inception. Tagged with misconceptions, such as the end to privacy as we know it and just another piece of tech to take our time away from life in real time, Glass has taken some serious flak in its short time as a viable product.

Even though Glass is still in the Explorer Edition of its development phase, Google has set out to dispel some of the myths that the naysayers (or, rather, the real Glassholes) have stacked around the product.

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Welcome to Firmology

Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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