Digitizing the workplace has its benefits and disadvantages for creativity, engagement, and innovation, especially for small businesses. We all dream about being able to work from home, tucked away in some cozy little office nook or camped out on the couch in PJs with the TV on in the background. [...]Read more ›
Articles by: Laura Whitener
Laura Whitener is the managing editor of Firmology, a small business news and information media company focused on helping small business owners grow their business through technology and innovation. Laura graduated from DePaul’s notable Master of Writing and Publishing program in Chicago. She survives on coffee, apples, and Pandora.
When she isn't editing or writing, Laura enjoys knitting, adding to her massive book collection, and culinary adventures.
You can find Laura on Twitter and LinkedIn.
Amazon is putting a plan in motion to have a drone delivery service via Amazon Prime Air. Just think: with the click of your grimy mouse button, a 5lbs-or-lighter package can be airlifted right to your doorstop in about 30 minutes.Read more ›
Today, Firmology is giving thanks to the consumers who make small businesses possible.
The regulars, the curious, the I-heard-about-you-from-so-and-so’s—these are the customers who keep the SMB ball rolling.
Without customers, there would be no business. It takes a lot of effort to keep customers coming back, but the loyal consumers truly are the driving force behind your business.Read more ›
How boring would life be if we didn’t have small businesses? Our communities wouldn’t have the unique points of interest or the wonderful goods and services these businesses provide without their presence.Read more ›
Creativity and innovation are the blood of small businesses and startups. Pushing past obstacles, thinking outside a box some corporate competitor has shoved you in to, and maneuvering your marketing strategies all depend on creative and innovative thinking and methods.Read more ›
Technology, gadgets, software, tools—all of these things help to make today’s businesses who they are.
Today Firmology give thanks for the technology and tools that have let almost any business do what they do best: grow.
From social media marketing to big data to mobile apps to the cloud, this new era of technology is a bounty of opportunity and accessibility for SMBs and startups. With affordable and approachable options for growth, SMBs and startups can focus on actually creating their services and products rather than pushing paper and trying to cram all of those essentials in to a small budget.
In case you weren’t aware, your email is technically just another feed in your list of streaming info.
How many email accounts do you have linked to your phone? One? Two? Five?
If you’re a contract worker, entrepreneur, or simply a workaholic, your email is your most treasured info feed, a glorious trough of opportunities and projects.Read more ›
Finally, something good has come out of an airline meal: inspiration.
As long as the mile-high meals have been despised, airline companies have worked hard to develop a better product, providing a serious lesson in how to delicately tailor product for picky consumers.Read more ›
Freelancing is far from simple, but when it comes to nailing down your hourly rate, that’s just downright hard.
How much are you worth? How much is your work worth? How much are you worth in comparison to your peers in your industry? How specialized and demanded is your service? The answers to these questions and more can impact your rate of charge, which in turn can impact how many contracts you reel in.Read more ›
Small Business Trends recently published an article about using net promoter scores to build your brand and hone your customer service strategy.
While posting an employee at the door of your business or having them hand out surveys at the register to help gauge customer responses for your business might seem simple, it’s also pretty annoying and possibly ineffective.Read more ›