Articles by: Laura Whitener
Laura Whitener is the managing editor of Firmology, technology focused news and insight for small business owners and online entrepreneurs. Laura graduated from DePaul’s notable Master of Writing and Publishing program in Chicago. She survives on coffee, apples, and Pandora. When she isn't editing or writing, Laura enjoys knitting, adding to her massive book collection, and culinary adventures. You can find Laura on Twitter and LinkedIn.

What Google’s Revamped AdWords Can Do For Your Small Business

April 23, 2014 5:00 am0 comments
What Google’s Revamped AdWords Can Do For Your Small Business

With online usage declining and app usage on the rise, Google AdWords has relaunched their service to better accommodate these shifting statistics while also catering to SMB scaling.

Here’s an overview of the new features you’ll find in AdWords:

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How To Develop A Good Relationship With Your Customers

April 9, 2014 5:00 am0 comments
How To Develop A Good Relationship With Your Customers

Retail is a fickle business. You can forecast your numbers, surf the trend tides, and roll out new products, but at the end of the day (or fiscal period), your customers are the foundation of your business.
Customer relationship building is the key to keeping your business relevant, attracting more clientele, and, most importantly, making money.

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How Your Boring First Job Can Prepare You For Leadership

April 8, 2014 5:00 am0 comments
How Your Boring First Job Can Prepare You For Leadership

Everyone has a first job. The first real job before you finally break in to your field. Maybe you have a few first real jobs. Or maybe you were that lucky one who landed their career right off the bat. If you were, this still might apply to you.

It’s the grunt jobs that always shed more light on what we take for granted. Like having a nice desk or decent office chair, or an hour long lunch break, or casual Fridays.

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Why Owning Your Own Stock Images Is Better For Business

April 7, 2014 5:00 am0 comments
Why Owning Your Own Stock Images Is Better For Business

Owning an account with a stock image host can be both a blessing and a curse. On one hand, you have a near-infinite amount of images to choose from for your marketing and editorial content. On the other, so does everyone else.

However, there’s another option: building and maintaining your own image stock for your business.

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Facebook Anticipates A Bright Future With Virtual Reality

March 27, 2014 5:00 am0 comments
Facebook Anticipates A Bright Future With Virtual Reality

Facebook and Oculus VR have been under fire following the news that the virtual reality startup had been snatched up by the social media giant.

However, Facebook’s acquisition of Oculus doesn’t mean certain doom, but rather continued opportunities for the brand to grow and expand research and innovation in the virtual reality and gaming industry.

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Facebook Acquires Oculus VR, Plans To Move Forward With Gaming, Social Tech

March 26, 2014 5:00 am0 comments
Facebook Acquires Oculus VR, Plans To Move Forward With Gaming, Social Tech

Facebook announced yesterday that the social media goliath will acquire Oculus VR, a top dog from the virtual reality technology industry.

Oculus VR created Oculus Rift, branded as next-gen virtual reality. The wearable headset was intended for gaming, but per Facebook’s press release, it looks like the Rift is going to shift in to immersive communication technology.

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Businesses Suffer Loss Of Productivity Due to DDoS Attacks On MeetUp And Basecamp

March 25, 2014 8:00 am0 comments
Businesses Suffer Loss Of Productivity Due to DDoS Attacks On MeetUp And Basecamp

MeetUp and Basecamp are the most recent targets of the productivity-blocking Distributed Denial of Service (DDoS) attacks, rendering users unable to use the services.

MeetUp, who battled through the clog last weekend, was able to successfully maneuver out of the line of fire, but the attackers shifted their aim to Basecamp.

As of press time, both Basecamp and MeetUp have thwarted the attacks and are back to business as usual. Basecamp stated that they are working with law enforcement to investigate the attacks.

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Google Glass Partners With Fashion-Forward Eyewear Brands So You Won’t Look Like A Dork

5:00 am2 comments
Google Glass Partners With Fashion-Forward Eyewear Brands So You Won’t Look Like A Dork

In their quest to provide society with technology that can integrate smoothly into one’s social lifestyle (social meaning actual human interaction, not that Twitter fight you’re currently engaged in), Google has managed to catch the attention of a few leading fashion brands.

Google announced a partnership with Luxottica, an eyewear company that owns brands such as Ray-Ban and Oakley, on Monday, March 24.

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Who’s the Glasshole Now? Google Dispells Glass Myths

March 24, 2014 5:00 am11 comments
Who’s the Glasshole Now? Google Dispells Glass Myths

Google Glass has been under fire since its inception. Tagged with misconceptions, such as the end to privacy as we know it and just another piece of tech to take our time away from life in real time, Glass has taken some serious flak in its short time as a viable product.

Even though Glass is still in the Explorer Edition of its development phase, Google has set out to dispel some of the myths that the naysayers (or, rather, the real Glassholes) have stacked around the product.

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Plan For the Worst To Keep Your Business At Its Best

March 21, 2014 5:00 am0 comments
Plan For the Worst To Keep Your Business At Its Best

No one wants to think about how their job, project, or business can fail, but it’s always a realistic possibility.

Most entrepreneurs find their success through their great leadership capabilities, but long-term success for their business is also born from savvy crisis management skills.

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Free Candy: Understanding the Psychology Behind Social Media Marketing

March 20, 2014 5:00 am2 comments
Free Candy: Understanding the Psychology Behind Social Media Marketing

When you think of social media marketing, resources such as Twitter, Facebook, hashtags, and clever quips typically come to mind. In fact, many people simply think that social media marketing is a free, simple tool to better brand and market their business. While that’s true, there’s actually a science behind [...]

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Your Hashtags Should Be the #FocusFeature For Your Online Marketing

March 19, 2014 5:00 am1 comment
Your Hashtags Should Be the #FocusFeature For Your Online Marketing

Ah, the hashtag. A simple, yet powerful, tool for marketing, communication, content discovery, and trend setting. Yet, it’s often underutilized by smaller businesses due to a lack of understanding of the basic science behind the hashtag.

For a small business, social media marketing can mean the difference between sinking or swimming. Social media is more than just a soapbox for the masses; it’s a virtual marketplace of opportunities: new customers, new products, new content… A single Twitter feed can unlock access to branding and marketing tools that didn’t exist ten years ago.

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What’s Your Story?

March 18, 2014 5:00 am0 comments
What’s Your Story?

Branding: a buzzword most businesses can really get behind, yet a concept that most businesses tend to struggle with.

Branding is an art form that doesn’t require a master to execute. The foundation to building your brand is simple: know the story of your business to better connect with the customer.

Remember the five W’s you were taught in grammar school?

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The Do’s and Don’ts of Resume Writing

March 14, 2014 5:00 am0 comments
The Do’s and Don’ts of Resume Writing

Resume writing is less than pleasant. You have to sum up years of work in to a few clever lines, make yourself look attractive, and maintain relevance in both your industry and the career field in general. Not to mention making yourself stand out among tens, hundreds, thousands of other applicants.

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Chicago’s 1871 To Launch FEMTech To Help Women Rule The Tech Industry

March 13, 2014 5:00 am0 comments
Chicago’s 1871 To Launch FEMTech To Help Women Rule The Tech Industry

1871, a tech startup hub in Chicago, is launching a women’s entrepreneurial incubator this month. Will 1871’s incubator blast Beyonce and Madonna? Probably not, but the Chicago Tribune reports that the program will accommodate both the workaholic and the working mother.

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Are You Strangling Your Business With Metrics?

March 12, 2014 5:00 am0 comments
Are You Strangling Your Business With Metrics?

Metrics are, arguably, one of the best tools a business can use. The versatility of the data is invaluable for mapping strategies, identifying strong and weak points in the business processes, and scaling the impact your business has on current and future demographics.

But metrics can also blind businesses and ruin the front-end experience for employees and consumers alike.

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Five In-Person Networking Tips for the Socially Awkward

March 10, 2014 5:00 am3 comments
Five In-Person Networking Tips for the Socially Awkward

Face it. We’re not all social gurus, masters of the nuances of networking and schmoozing our way among others. But networking, in person and virtually, is becoming an increasingly in-demand necessary skill to landing a job and keeping it, or, at the very least, staying within your preferred industry.

But not everyone is savvy in a social situation. Here are few tips to keeping your cool, even if your palms are super sweaty.

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Get Crafty With Your Branding Strategy

March 4, 2014 5:00 am1 comment
Get Crafty With Your Branding Strategy

Branding is more than just a smart logo with a catchy slogan. It’s personality, your customer base, and the quality of your products and services.

With the boom in successful small businesses, and the rise in indie craft shops, setting your brand apart from everyone else’s can be a bit of a challenge. Be unique but not obnoxious. Be visible but not overpowering. Be intense but not overbearing.

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End the Trend of Pointless Meetings

February 24, 2014 5:00 am0 comments
End the Trend of Pointless Meetings

Whether they be weekly meetings or daily meetings, gathering the troops, pulling them away from their desks and their work and often away from the people who need them as a resource, can delay progress and lower moral in the workplace.

So how do you gauge what necessitates a meeting or not?

All businesses are different, and no project or issue within a business is equal, so it’s understandable to schedule a meeting at the same time all the time. I’m covering my bases here, you think.

Wrong.

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Old Dogs and New Tricks: Revamping Your Old Retail SMB

February 21, 2014 5:00 am0 comments
Old Dogs and New Tricks: Revamping Your Old Retail SMB

Today’s small business industry is merging in to a market where they can feasibly present a healthy competition to larger corporations. All you have to do is tap in to the wealth of online and technological resources available for small, medium, and large businesses.

While diving in to these resources might seem like a small feat for fresh retail SMBs headed by savvy 30-somethings, older businesses might find the task of bringing their systems and methods up to date overwhelming.

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Welcome to Firmology

Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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