Articles by: Prasant Naidu
Prasant Naidu is the Founder and Blogger at Lighthouse Insights, Indian Social Media News. Loves to experiment in social media and believes social media is a game changer for SME's. A diehard Royal Enfield fan, a voracious reader. I believe that knowledge should be shared so I often do it via training and speaking assignments on social media.

High Sierra Launches ‘#TakebackMondays’ To Engage With Younger Audience

June 11, 2014 5:00 am0 comments
High Sierra Launches ‘#TakebackMondays’ To Engage With Younger Audience

Mondays are difficult to handle, especially if your weekend has been full of play. If one were to take a cursory glance on Twitter on a Monday morning, most tweets will be around Monday morning blues.

Building on this insight for engaging with young adventure lovers, High Sierra has launched the #TakebackMondays campaign on social media.

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Maharashtra Government Wants To Regulate Social Media

June 10, 2014 4:16 am0 comments
Maharashtra Government Wants To Regulate Social Media

In a recent development reported by IE, Deputy Chief Minister Ajit Pawar Monday suggested banning social media only to retract his statement minutes later. He was speaking in the context of rising instances of violence in the state which has noticed communal tensions due to derogatory content posting on Facebook.

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LinkedIn Reaches 300M Registered Users With Major Growth From India And Brazil

April 21, 2014 1:51 pm0 comments
LinkedIn Reaches 300M Registered Users With Major Growth From India And Brazil

LinkedIn, the chosen social network for professionals, has announced that it has now more than 300 million users globally. Revealing the milestone on its blog, Deep Nishar shares that more than half of these members come from outside of the U.S., while there are 100 million members in the U.S. [...]

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Facebook’s ‘Nearby Friends’ Is More About Discovering Friends Than New People, Gets Its Location Sharing Right Though

April 18, 2014 10:56 am0 comments
Facebook’s ‘Nearby Friends’ Is More About Discovering Friends Than New People, Gets Its Location Sharing Right Though

In 2012 serendipitous discovery of people via apps was labelled as the next big thing in the Valley. You were expected to open your phone and up pops a list of potential new best friends. You walk to them, say hello and buy a drink to let the conversations happen. [...]

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Twitter Rolling Out New User Profile Pages On The Web. More Like Facebook?

April 8, 2014 1:13 pm0 comments
Twitter Rolling Out New User Profile Pages On The Web. More Like Facebook?

Networks don’t want to be niche network anymore, especially the ones which have investors sitting on their head. Twitter the 140 character network, which was once about simple pure conversations, has gradually evolved into a ‘me too’ social network. The latest profile page re-design is the last nail in the [...]

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Facebook Looking To Integrate Anonymity Features

April 6, 2014 12:05 pm0 comments
Facebook Looking To Integrate Anonymity Features

Anonymity has made the Internet popular. A majority of the thinkers want to remove anonymity from the Internet but the latest surge in the anonymous social apps such as Secret, Whisper, and others tell a different story about public demand. Facebook, which wants to replicate itself to be the Internet, [...]

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Vine Now Has A Direct Messaging Feature

April 5, 2014 1:00 pm0 comments
Vine Now Has A Direct Messaging Feature

Messaging is a feature that no network wants to miss on. Vine, the six-second short, looping video sharing network has unveiled its direct messaging feature allowing users to send videos in a private message to friends. Friends can also reply directly with more videos or text, reports TNW. The direct [...]

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How Big Data Analytics Company Germin8 Raised $3M From Kalaari Capital

April 2, 2014 2:00 pm0 comments
How Big Data Analytics Company Germin8 Raised $3M From Kalaari Capital

2014 is already witnessing quite a few funding stories in the big data analytics market. The latest to do so was Germin8, a Big Data analytics company headquartered in Mumbai when it raised USD 3 million in Series-A funding from Kalaari Capital. With the intention to dig deep in the [...]

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Yahoo Might Build Its Own YouTube. Competition To Google’s YouTube?

March 29, 2014 9:00 am0 comments
Yahoo Might Build Its Own YouTube. Competition To Google’s YouTube?

More than 1 billion unique visitors visit Google’s video network – YouTube every month. Do we have a competitor to YouTube? Not yet but former Google employee and Yahoo CEO Marissa Mayer is considering to give serious competition to YouTube by building its own network. Reported by Re/code, Yahoo plans [...]

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Twitter Might Replace Retweet Button With A Share Button

March 27, 2014 6:00 pm0 comments
Twitter Might Replace Retweet Button With A Share Button

Twitter seems to be in a game of simplifying its platform with the hopes of spiking traffic. According to TNW, some users are reporting that the retweet button inside their iOS app has become a ‘share’ button. Witnessed earlier by CNBC’s Eli Langer first noticed tweets from users affected by [...]

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JWT To Acquire Majority Stake In Social Media Agency Social Wavelength

10:00 am0 comments
JWT To Acquire Majority Stake In Social Media Agency Social Wavelength

As the financial year comes to an end, we witness the biggest news happening now in the Indian social media space. Continuing with the acquisition phase in the Indian social and digital world, WPP has announced that its agency brand JWT will acquire a majority stake in Indian social media [...]

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Facebook Has 1B Monthly Active Users On Mobile, 200M Active On Instagram

March 26, 2014 2:30 pm0 comments
Facebook Has 1B Monthly Active Users On Mobile, 200M Active On Instagram

Facebook has 1 billion monthly active users on mobile.

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30K Users,11 Regional Languages,The Story Of News Aggregation App Plash Which Now Plans Middle East Expansion

9:00 am0 comments
30K Users,11 Regional Languages,The Story Of News Aggregation App Plash Which Now Plans Middle East Expansion

“You should stop having to put in work to find information; Information should understand you and actually find you.”  - Vikas Jha, CEO & Founder at Plash Digital labs. Plash is a personalized news aggregator (app review) that delivers the latest news and information from multiple newspapers, blogs, and magazines. [...]

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On Its Eighth Birthday Twitter Lets You Find Your First Tweet

March 22, 2014 5:00 am0 comments
On Its Eighth Birthday Twitter Lets You Find Your First Tweet

Twitter is celebrating its eighth birthday. The 140 character network that started as simple 140-character bursts of plain text today has become a network of connection and revolution. Over the years we have seen how Twitter has evolved to become a medium of self-expression for the common man in very [...]

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WhatsApp Rival, WeChat Now Has More Than 355M Monthly Active Users

March 21, 2014 6:00 am0 comments
WhatsApp Rival, WeChat Now Has More Than 355M Monthly Active Users

Yesterday Chinese web giant Tencent revealed its Q4 2013 earnings report. The company made US$9.91 billion in revenue for the whole of 2013, up 38 percent on the 2012 figure. In Q4 it made US$2.78 billion, up 40 percent over Q4 2012. However the most interesting announcement from the company [...]

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Twitter Might Remove @ Replies From Its Service

March 20, 2014 10:38 pm0 comments
Twitter Might Remove @ Replies From Its Service

This may not be a good news for Twitter lovers. The 140 character platform is experimenting with a new version of its Android app that removes @ replies entirely. There could be a great possibility that Twitter might phase out the very popular @ symbol from Twitter completely.

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How Important Are Facebook’s Premium Video Ads For Digital Marketers? [Experts Speak]

7:59 am0 comments
How Important Are Facebook’s Premium Video Ads For Digital Marketers? [Experts Speak]

Facebook Founder Mark Zuckerberg has the toughest job in this world. He has to make sure that the 1.23 billion users on the network log in every single day and spend more time on the platform, while at the same time he has to keep his investors happy by taking [...]

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