Articles by: Tara Hornor
Tara Hornor has found her niche writing on topics of marketing, advertising, branding, web and graphic design, and more small business topics. As Senior Editor for CreativeContentExperts.com, she enjoys educating small business owners and freelancers on how best to market with content, build backlinks, and other online marketing advice. Check out @TaraHornor on Twitter.

Tips on How to Choose the Right Content Management System for Your Ecommerce Business

April 15, 2013 6:00 am3 comments
Tips on How to Choose the Right Content Management System for Your Ecommerce Business

Choosing the right content management system (CMS) is a huge first step when you’re setting up an ecommerce site. For any business, a website design is one small but effective marketing move you can make for more appealing product display. Choose wisely and you’ll have a flexible system that you can easily [...]

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Low Cost Online and Offline Ways for Small Businesses to Build a Strong Brand

January 7, 2013 8:16 am0 comments
Low Cost Online and Offline Ways for Small Businesses to Build a Strong Brand

  Creating and then maintaining a strong brand is an ongoing process in the life of a business — whether big or small. Brand identity marketing begins with the visual aspect of your brand, how its look distinguishes it from other brands; and the communication of the brand, why it [...]

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How Well Is Your Contact Form Working for You?

December 27, 2012 8:45 am1 comment
How Well Is Your Contact Form Working for You?

  photo credit: aquopshilton via photopin cc If you own a website, you likely have a place on your site where visitors can fill in their contact information and send you a message – this is your contact form. As a small business owner, having a contact form is a [...]

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Finding the Happy Medium for Your Social Media Marketing Strategies

October 29, 2012 8:49 am0 comments
Finding the Happy Medium for Your Social Media Marketing Strategies

Image: LinkedIn Chocolates by Nan Palmero More and more small and medium-sized businesses are taking advantage of social media sites and the opportunities for building relationships these sites present. But, like anything new, the challenge is finding balance. One of the biggest areas where SMBs tend to struggle is knowing how often to [...]

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How to Avoid and Deal with Spam on Twitter

August 31, 2012 8:34 pm0 comments
How to Avoid and Deal with Spam on Twitter

Protect your business and integrity by utilizing a few simple actions BY Tara Hornor Spam isn’t going away. Everyone has had to develop methods of coping with it since the dawn of the internet, especially as email messaging became increasingly popular. Now, spam has worked its way into other aspects of [...]

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How to Encourage Social Sharing on Your Ecommerce Website

August 28, 2012 6:00 am0 comments
How to Encourage Social Sharing on Your Ecommerce Website

Social media sites offer a powerful opportunity for anyone with an ecommerce website. One of the most important sources of information that consumers use and trust is that of their friends. Social media sharing can, therefore, give you a huge trust boost, not to mention a great deal of extra advertising [...]

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5 Top Offline Marketing Tips for Online Businesses

August 21, 2012 7:30 am4 comments
5 Top Offline Marketing Tips for Online Businesses

Just because your business is online doesn’t mean that all of your marketing has to be. The statistics for Internet use are impressive, for instance, in the United States 78 percent of the population is online and 73 percent of the population gets on Facebook at least once a month. But that still leaves [...]

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How to Create a Facebook Page for Your Small Business

August 15, 2012 6:28 am1 comment
How to Create a Facebook Page for Your Small Business

So you’ve finally decided to set up a page for your business on Facebook. Good for you! Creating a Facebook page for your business will give your clients one more way to connect with you beyond just your traditional website and businesscards. The good news is that it’s easy to [...]

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Firmology defined: the study of business
Firm [noun] a company or business
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