Groupon Redesigns Website to Focus on Search as it Evolves into a Deals Marketplace

November 8, 2013 6:47 am0 comments
Groupon Redesigns Website to Focus on Search as it Evolves into a Deals Marketplace

Groupon unveiled a new website last week as it continues its journey to evolve from a daily deals email marketer to a search-driven deals marketplace. The goal of the new website is to pull customers into their website and have them search for deals that they’re interested in, rather than […]

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5 Tips for Successful Collaboration With Clients

November 1, 2013 5:00 am1 comment
5 Tips for Successful Collaboration With Clients

Thanks to advances in cloud technology and communication, it’s now possible to work closely with your clients even when you reside in entirely different countries and time zones. Having this flexibility means that clients can play a more active role in their projects, work with you to generate ideas, help to manage workflow, and offer suggestions and comments.

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Google Wallet Has Been Left Behind

October 31, 2013 8:00 am0 comments
Google Wallet Has Been Left Behind

Rumor has it Google Wallet is on the outs, which is unfortunate, considering what a potential leap the NFC technology could have been for SMBs on-the-go. While highly unlikely that this Google service will disappear completely, it might not be a prominent service in regular markets outside of the Google Play store.

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Starbucks is Promoting Square to Small Businesses at its Point of Sale

October 10, 2013 8:30 am0 comments
Starbucks is Promoting Square to Small Businesses at its Point of Sale

I was at Starbucks this morning ordering my daily cup of java and noticed something completely different being pushed at its point of sale countertop. Next to the ubiquitous chocolates, biscotti, gift cards and the latest music album playing in the store was something that completely woke me up out […]

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Top Five Shopping Cart Software for 2013

September 12, 2013 7:36 am3 comments
Top Five Shopping Cart Software for 2013

If you want your online business to succeed, you will need a reliable shopping cart. This cart must offer a satisfactory shopping experience that allows shoppers to buy a product or services from your site, quickly and conveniently.

Users must be able to make informed buying decisions courtesy of the features available on the cart. From the online merchants’ perspective, the cart must offer store administration features that will help them control and manage their store easily.

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Linking Your Retail Payment System with Your Accounting Software

June 20, 2013 6:41 am0 comments
Linking Your Retail Payment System with Your Accounting Software

If you run a retail business, chances are good a substantial chunk of your revenue comes to you by way of credit or debit card transactions. About 40% of purchases are paid via some form of tender other than cash or check, and by the beginning of 2010, the Federal Reserve reported that more consumers were paying by debit card than by credit card, check, or cash. That means both lots of transactions and lots of dollars for you (or the person who handles your bookkeeping) to handle.

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Five Shopping Cart Solutions Your Business Can’t Do Without

April 22, 2013 11:39 pm0 comments
Five Shopping Cart Solutions Your Business Can’t Do Without

Carts built to fit any business size, available for any business budget. If you’re not doing so already, capitalizing on an increasingly digitized consumer society should be a business priority if you plan to get, and stay, ahead. To make the most of the digital opportunity you will not only […]

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What?! Customers Can Send Money to Merchants by Tweeting #Dwolla

December 14, 2012 8:28 am2 comments
What?! Customers Can Send Money to Merchants by Tweeting #Dwolla

  Businesses can now accept payment from customers with a simple tweet using Dwolla. Dwolla just introduced a really interesting way of sending money between friends, customers and merchants. Simply send a tweet. Dwolla touts the fact that it saves the user time since they  don’t have to launch the […]

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Storenvy Redesigns Site and Launches Social Marketplace for 26,000+ Creative Businesses

December 12, 2012 9:08 am1 comment
Storenvy Redesigns Site and Launches Social Marketplace for 26,000+ Creative Businesses

  Store page builder redesigns website and launches social marketplace to help market 26,000+ creative businesses. If you run a creative business that sells crafts or unique products online, odds are you’ve heard of Storenvy, an eCommerce platform that lets small independent merchants build an online shop. Not only can […]

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Groupon Enters Mobile Payments Industry with Groupon Payments

September 25, 2012 8:50 am2 comments
Groupon Enters Mobile Payments Industry with Groupon Payments

The battered, but not down, deal of the day site industry leader launches a new mobile payment platform for SMBs Groupon recently entered the mobile payments arena with their début of Groupon Payments. In their ongoing quest to make life easier for local small businesses, and perhaps rebuild its reputation and stock […]

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6 Reasons Why All Small Businesses Should Use Point of Sale Software

August 13, 2012 7:56 am11 comments
6 Reasons Why All Small Businesses Should Use Point of Sale Software

If you’re running a bricks and mortar store, selling more items a day than you can mentally keep a handle on, and you’re not using a point of sale system, then I beg the question, why? You may think you don’t need it and are managing fine without it, but […]

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Business Innovation: Bra Sales Perk Up As New eCommerce Sites Grab Their Share Of An Ample Market

July 31, 2012 7:45 am0 comments
Business Innovation: Bra Sales Perk Up As New eCommerce Sites Grab Their Share Of An Ample Market

Think there’s no technological innovation in the women’s undergarment retail space? Wrong. Three eCommerce startups are leading the way as they tackle the age-old problem of the perfect fitting bra. Think about it. At the very least, a woman wears a bra for 8-10 hours a day while at work. […]

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Dwolla Empowers Small Businesses to Ditch Visa and Mastercard [Techweek]

June 23, 2012 11:51 am19 comments
Dwolla Empowers Small Businesses to Ditch Visa and Mastercard [Techweek]

Firmology’s Techweek Series profiles tech startups & companies, products and services that small businesses can leverage to innovate and grow their business. Learn more about Techweek 12 and some of the small business-centric featured speakers. One of the most satisfying feelings a small business owner experiences is selling their product or service. Unfortunately, this feeling […]

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How to Turn Groupon into a Powerful and Effective Weapon for Your Small Business

September 12, 2011 7:29 am0 comments
How to Turn Groupon into a Powerful and Effective Weapon for Your Small Business

Groupon and hundreds of other deal-of-the-day coupon services have exploded in popularity the last two years, but while Groupon has been busy rejecting a $6 billion acquisition offer from Google and instead planning for a $25 billion IPO, small business owners have become increasingly frustrated with their experience running deals. […]

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Warby Parker: The Toms Shoes and Zappos of Eyeglasses

August 2, 2011 6:00 am1 comment
Warby Parker: The Toms Shoes and Zappos of Eyeglasses

Ever wonder why the cost of eyeglasses is so high?  Neil Blumenthal and Dave Gilboa wondered the same thing while brainstorming business ideas during the 1st year of their MBA program at the University of Pennsylvania Wharton Business School.  The answer is that the industry is dominated by a few […]

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Braintree Simplifies Credit Card Payment Processing for Small Business

July 12, 2011 6:00 am0 comments
Braintree Simplifies Credit Card Payment Processing for Small Business

One of the most frustrating and confusing steps of launching a business is navigating the treacherous waters of the online payments industry.  The industry is notorious for high pressure sales tactics, sky-high merchant fees, confusing terms and ironclad contracts.  I experienced this firsthand when launching an eCommerce site and is inevitable if […]

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Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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