Distributing content through traditional social channels has moved beyond the recommendation phase—it’s now a must. But what about promoting your brand’s content using alternative methods?
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A Facebook account is like the digital equivalent of a social security number—if you don’t have one, you practically...
How To Ease You and Your Business Into the Modern World of Technology The availability of technology, social media,...
One of the most popular modes of marketing these days is the use of online applications, such as Pinterest. A vast majority of today’s population is familiar with Pinterest; the application boasts over 70 million users across the globe. While the basics of the app are well understood, a few features slip past the average user. One of these features, board sharing, is an often-unnoticed fountain of pure business potential.Read more ›
Do you want your brand to have more likes or followers? Changing up your strategy may just be what you need. As you know, the marketing heartbeat never stops and is constantly changing. If something worked yesterday, there is no guarantee it will work today.
Here are a few tips on how to gain more visibility.Read more ›
Four out of five consumers use their smartphones to shop and 40% will comparison shop on three or more channels before deciding on a purchase, often while they’re actually out shopping. Consumers who search online for local businesses or services will act on that search within one hour.
This is all great news for small business mobile marketers, but only if you act on it. By developing good mobile marketing habits, you’ll be in a position to reach these customers in their decision-making moments.Read more ›
You’re not just selling your service or product to the client–you’re starting a conversation with your audience and earning their trust. If you’re not a student of advertising history, you might not realize just how old-school the idea of content marketing really is or how you can use your traditional marketing efforts to create new and exciting online content initiatives.Read more ›
We all make mistakes in our jobs. Thankfully, most of them can be brushed aside, overcome, or worked around quite quickly—as long as you notice them.
Mistakes regarding how you manage your sales pipeline, however, are not only costly, but hard to notice while they are being made. It is crucial to spot issues and patterns before they impact your company’s revenues.
Here are the most common, everyday mistakes that people make in pipeline management to help you better anticipate issues.Read more ›
“Content is king.”
This is the mantra of the new internet. For the last year or so, marketers have been touting content as the future of online marketing. And to an extent, they’re right. Yes, there are nuances that are being overlooked, but, for the most part, content marketing is the most effective and longest-lasting form of online marketing.Read more ›