3 Common Misconceptions About Online Video Marketing

April 10, 2014 5:00 am1 comment
3 Common Misconceptions About Online Video Marketing

Unlike corporate giants with multi-million dollar marketing budgets, SMBs don’t have the luxury of trying out each and every advertising trend that dazzles the industry.

When it comes to risking invaluable marketing dollars on new ventures that may not pan out, many small and midsized businesses choose to remain in their comfort zones and stick to what they know.

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How To Develop A Good Relationship With Your Customers

April 9, 2014 5:00 am0 comments
How To Develop A Good Relationship With Your Customers

Retail is a fickle business. You can forecast your numbers, surf the trend tides, and roll out new products, but at the end of the day (or fiscal period), your customers are the foundation of your business.
Customer relationship building is the key to keeping your business relevant, attracting more clientele, and, most importantly, making money.

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What LinkedIn’s New Content Marketing Score Means for Social Sellers

April 8, 2014 2:25 pm0 comments
What LinkedIn’s New Content Marketing Score Means for Social Sellers

LinkedIn recently announced the Content Marketing Score and Trending Content ranking. The LinkedIn Marketing Solutions blog points out the need for these tools by citing a survey from The Content Marketing Institute saying that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it. The [...]

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Why Owning Your Own Stock Images Is Better For Business

April 7, 2014 5:00 am0 comments
Why Owning Your Own Stock Images Is Better For Business

Owning an account with a stock image host can be both a blessing and a curse. On one hand, you have a near-infinite amount of images to choose from for your marketing and editorial content. On the other, so does everyone else.

However, there’s another option: building and maintaining your own image stock for your business.

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Market To Me The Way That I Want It!

April 4, 2014 5:00 am0 comments
Market To Me The Way That I Want It!

A survey performed by Janrain reveals that 74% of online consumers get frustrated when online content isn’t specifically relevant to them.

The study illustrates a huge opportunity for online marketers to take advantage of the evolving content expectations of online consumers. In fact, online consumers are so interested in personalized content that 13% of those surveyed said they were willing to give up sex for a month in exchange for content tailored to their individual needs.

Larry Drebs, CEO of Janrain, commented that “consumers have been pretty consistent and clear in their feedback. The way to avoid alienating them is to give them what they want–personalized, relevant content using their data in a responsible and transparent way.”

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Victims of Vanity: Why Marketers Buy Into Faulty Metrics

April 2, 2014 6:00 pm1 comment
Victims of Vanity: Why Marketers Buy Into Faulty Metrics

I sat there like a ghost in the meeting. Told by one of my clients to be a fly on the wall as a marketing review meeting interrupted our planning.  So I sat and I listened. On the other end of the phone, one of the largest digital agencies in [...]

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Glenn Gaudet of GaggleAMP Talks About Amplifying Social Content

1:20 pm0 comments
Glenn Gaudet of GaggleAMP Talks About Amplifying Social Content

My latest Social Selling Superstars podcast guest is Glenn Gaudet (@glenng), President and Founder of GaggleAmp. GaggleAMP is the social marketing platform that lets marketers leverage the potential reach of individual employees, customers, and partners accounts through a unique, accountable, and privacy-assured message delivery model. Glenn brings over 20 years [...]

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Tap In To Online Tools For Your Local Marketing Strategy

March 31, 2014 5:00 am0 comments
Tap In To Online Tools For Your Local Marketing Strategy

In the past, demographic and business intelligence data was difficult to come by and even harder to manipulated. Thankfully, local businesses now have a wealth of data to work with to learn about their geographic customer base and create marketing campaigns focused on their target markets.

For businesses trying to weed through the thicket of online data and tools, here are a few of the best to get smarter data.

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My Success Story: How Julie Austin Sold 500,000 Wrist Water Bottles in Over 20 Countries

March 29, 2014 8:00 am0 comments
My Success Story: How Julie Austin Sold 500,000 Wrist Water Bottles in Over 20 Countries

If you asked me fifteen years ago if I would be a manufacturer, I’m sure the thought would never have entered my mind. I was busy acting in TV commercials and hosting infomercials. You know, the ones that start out “Has this ever happened to you?” And then they solve whatever problem it is with a new gadget that someone invented.

As I said those words on camera, it never occurred to me that one day I would invent one of those products and solve a problem for someone else. The problem was dehydration and the solution would be swiggies, wrist water bottles.

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JWT To Acquire Majority Stake In Social Media Agency Social Wavelength

March 27, 2014 10:00 am0 comments
JWT To Acquire Majority Stake In Social Media Agency Social Wavelength

As the financial year comes to an end, we witness the biggest news happening now in the Indian social media space. Continuing with the acquisition phase in the Indian social and digital world, WPP has announced that its agency brand JWT will acquire a majority stake in Indian social media [...]

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5 Simple Tactics To Retain Customers

8:00 am0 comments
5 Simple Tactics To Retain Customers

We all know businesses exist for a reason and the reasons is profit. But a business can only continue to earn profits if customers are happy and satisfied with the products and services.

As the business environment is becoming increasingly competitive, business owners need to be on their toes when it comes to retaining their customers.

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7 Ways To Repurpose Your Marketing Message Online to Find New Customers

March 26, 2014 3:00 pm0 comments
7 Ways To Repurpose Your Marketing Message Online to Find New Customers

You or your marketing team has created a masterpiece!  A magical collection of words and images that captures the essence of what your company offers to your customers. It is clear, highlights the advantages of selecting you over your competition and positions you as the go-to solution in your market. [...]

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How Brands Should Approach Selecting Influencers

11:00 am0 comments
How Brands Should Approach Selecting Influencers

There has been a lot of talk in the early months of 2014 about how influence marketing is going to make the leap into the mainstream this year. Given the state of content shock that consumers are in, the idea of finding individuals who can move the needle for a [...]

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The 3 Biggest Killers of Sales Productivity (And How To Combat Them)

March 21, 2014 10:30 am1 comment
The 3 Biggest Killers of Sales Productivity (And How To Combat Them)

To advance in the world of sales, productivity is the name of the game. You need to consistently make the most of your time in order to pull in the big deals. If everyone knows that being productive is so important, then why are some people more successful at it [...]

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5 Ways to Get More Traffic to Your Ecommerce Store Blog

9:30 am0 comments
5 Ways to Get More Traffic to Your Ecommerce Store Blog

If you’re an online merchant selling your goods through an e-commerce website, then one of the best ways to attract more traffic (visitors) to your store is through blogging.

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New Antisocial Network App, Cloak, May Indirectly Influence the Online Etiquette of Businesses

7:00 am1 comment
New Antisocial Network App, Cloak, May Indirectly Influence the Online Etiquette of Businesses

Released this week, Cloak is an app which addresses such concerns head on. It dubs itself, “Incognito mode for real life” by monitoring social media formats and alerting the user if someone they don’t like is nearby.

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Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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