The efficacy of Google Plus pages for small business in driving leads and conversions is not the sole result of customer engagement. Google search rankings for enterprises are likewise improved by vibrant Google Plus pages, which are an outgrowth of successful customer engagement. Dynamic activity among employees and consumers on a Google Plus business page signifies brand relevance, which bolsters Google search rankings and increases both traffic and sales.
Visual Branding Is An Important Part of Social Media Marketing Top brands have been flocking to Pinterest for some...
Despite what you may have heard, email is still an extremely effective component of modern online marketing campaigns....
Okay, so now you have a steady flow of website traffic on your newly built website and people have started talking...
Are you starting to suspect that it’s time for a website update? Have you looked into the possibilities and seen words like “parallax” and “mobile responsive” pop up without any real explanation? The simple fact is that website trends change all the time, and it won’t take too long for your formerly cutting-edge website to start showing its age.Read more ›
Hootsuite has raised $35 million in a Series C funding round from Fidelity Investments, which values the social media marketing management platform at $800 million. The funding round hasn’t been confirmed by Hootsuite or Fidelity, but The Wall Street Journal previously reported that a deal was in the works according […]Read more ›
It’s only been a week that Instagram released Hyperlapse, and we already have the first campaign to use Instagram’s Hyperlapse feature for Teacher’s Day. Hyperlapse from Instagram is a new app to easily capture high-quality time lapse videos even while in motion. Traditionally, time lapse videos depend on holding your […]Read more ›
“Yelp goes to extraordinary lengths in an effort to protect consumers from fake reviews. Our recommendation software is at the center of our operations, highlighting only those reviews that we think are going to be most helpful and reliable for consumers. Today we’re releasing 61 new Consumer Alerts on the […]Read more ›
Hubspot has filed to go public on Monday with a $100 million initial public offering. The Boston-area based tech company, founded by Dharmesh Shah and Brian Halligan, filed its S-1 document with the U.S. Securities and Exchange Commissions and will trade under the symbol HUBS on the New York Stock Exchange. According […]Read more ›
How do you get started with content marketing?
For companies unfamiliar with content marketing, this isn’t easy to do. Thankfully, there are tried-and-true ways to take the plunge and get started.
Ready? Start by following this advice.
Receiving shares and likes on social networking websites is the most powerful way to promote your business; however, getting them is never easy. To receive recognition you need to work for it; that means your content has to provide information that readers can’t get elsewhere. Simply rehashing articles that have already been published on other websites won’t cut it.Read more ›
Building up a newly born website is very hard, especially if you’re the type of person who likes to work alone. Getting that website to be popular enough to generate traffic is a tremendous task that is complicated to work on; a single person can’t work it out alone.Read more ›
As a website owner and SEO specialist, there are hundreds (or even thousands) of tips and tricks on getting more traffic to your website.
Most of these tips can be very effective if they come from other SEO specialists, but the problem is that not all of these helpful ideas can be applied to all types of businesses, especially to those website owners who are just starting their race against the world of internet marketing.
No job or career lasts forever but your professional brand will last a lifetime. How are you investing in it? Today building your professional brand has never been easier with the new LinkedIn publishing platform. This is Part 1 of 2 posts discussing LinkedIn publishing. Below I’ll introduce you to […]Read more ›
One phrase that you’ll hear over and over again in the online marketing realm is that “content is king.”
This is, without a doubt, a true statement. But, just like any other governing official, if this king doesn’t have a sustainable plan to appease the masses, then the only thing on the horizon will be a bloody revolt, deposition, and possibly a beheading.Read more ›
Have you heard about those huge enterprises that use custom tools to bit on hundreds (if not thousands) of keywords every day? Do you think there’s no way for you to compete with that kind of buying power? Or do you just think that Pay-per-Click (PPC) marketing is just going to be too expensive?
Hopefully, your answers to those questions should be: yes, no, and no.Read more ›
According to a recent survey by Nielsen, Yelp is the #1 review site that consumers use to search for local businesses. The study, which was commissioned by Yelp, contained some interesting findings including: 78% of consumers find local businesses through review sites 85% make a purchase within a week of […]Read more ›
Social media works hand-in-hand with other, more traditional SEO strategies. Where SEO is about building a solid structure on which customers and search engines can navigate your content, social media marketing is about sharing that content and giving customers a reason to interact with you.Read more ›
In the previous installment, we went over the best practices for getting your search engine optimization campaign off the ground. We talked about how you can use your strengths as a small business to compete with the big guys, even on a huge scale. Now, it’s time to look a little closer to home and optimize for the potential customers right in your own neighborhood.Read more ›
You may have heard that you can’t compete with those huge, multinational enterprises online. You may have been told that they can throw so much money at their marketing campaign that there is simply no way you could ever break into the market when these big companies are already dominating every aspect of the internet.
You may have heard all this… but you may be wrong.Read more ›