Hootsuite Raises $35M Ahead of Planned IPO, Valued At $800M

September 5, 2014 11:17 am0 comments
Hootsuite Raises $35M Ahead of Planned IPO, Valued At $800M

Hootsuite has raised $35 million in a Series C funding round from Fidelity Investments, which values the social media marketing management platform at $800 million. The funding round hasn’t been confirmed by Hootsuite or Fidelity, but The Wall Street Journal previously reported that a deal was in the works according […]

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Krispy Lessons: Krispy Kreme’s Fun Use of Hyperlapse By Instagram

10:30 am0 comments
Krispy Lessons: Krispy Kreme’s Fun Use of Hyperlapse By Instagram

It’s only been a week that Instagram released Hyperlapse, and we already have the first campaign to use Instagram’s Hyperlapse feature for Teacher’s Day. Hyperlapse from Instagram is a new app to easily capture high-quality time lapse videos even while in motion. Traditionally, time lapse videos depend on holding your […]

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Yelp Launches More Consumer Alerts To Shame Businesses That Game Reviews

September 3, 2014 6:47 pm0 comments
Yelp Launches More Consumer Alerts To Shame Businesses That Game Reviews

“Yelp goes to extraordinary lengths in an effort to protect consumers from fake reviews. Our recommendation software is at the center of our operations, highlighting only those reviews that we think are going to be most helpful and reliable for consumers. Today we’re releasing 61 new Consumer Alerts on the […]

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HubSpot Files $100M IPO To Take The Inbound Marketing Company Public

August 25, 2014 6:13 pm0 comments
HubSpot Files $100M IPO To Take The Inbound Marketing Company Public

Hubspot has filed to go public on Monday with a $100 million initial public offering. The Boston-area based tech company, founded by Dharmesh Shah and Brian Halligan, filed its S-1 document with the U.S. Securities and Exchange Commissions and will trade under the symbol HUBS on the New York Stock Exchange. According […]

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How To Ramp Up Your Content Marketing Efforts

August 22, 2014 6:00 am0 comments
How To Ramp Up Your Content Marketing Efforts

How do you get started with content marketing?

For companies unfamiliar with content marketing, this isn’t easy to do. Thankfully, there are tried-and-true ways to take the plunge and get started.
Ready? Start by following this advice.

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5 Reasons No One Shares Your Content

August 20, 2014 6:00 am0 comments
5 Reasons No One Shares Your Content

Receiving shares and likes on social networking websites is the most powerful way to promote your business; however, getting them is never easy. To receive recognition you need to work for it; that means your content has to provide information that readers can’t get elsewhere. Simply rehashing articles that have already been published on other websites won’t cut it.

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5 Staff Members Every New Web Owner Needs

August 18, 2014 6:00 am0 comments
5 Staff Members Every New Web Owner Needs

Building up a newly born website is very hard, especially if you’re the type of person who likes to work alone. Getting that website to be popular enough to generate traffic is a tremendous task that is complicated to work on; a single person can’t work it out alone.

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5 Tips for Generating Web Traffic

August 11, 2014 6:00 am1 comment
5 Tips for Generating Web Traffic

As a website owner and SEO specialist, there are hundreds (or even thousands) of tips and tricks on getting more traffic to your website.
Most of these tips can be very effective if they come from other SEO specialists, but the problem is that not all of these helpful ideas can be applied to all types of businesses, especially to those website owners who are just starting their race against the world of internet marketing.

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6 Benefits Of LinkedIn Publishing You Can’t Afford To Ignore

July 25, 2014 9:00 am0 comments
6 Benefits Of LinkedIn Publishing You Can’t Afford To Ignore

No job or career lasts forever but your professional brand will last a lifetime. How are you investing in it? Today building your professional brand has never been easier with the new LinkedIn publishing platform. This is Part 1 of 2 posts discussing LinkedIn publishing. Below I’ll introduce you to […]

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Internet Marketing 101: Content Marketing

July 24, 2014 5:00 am1 comment
Internet Marketing 101: Content Marketing

One phrase that you’ll hear over and over again in the online marketing realm is that “content is king.”

This is, without a doubt, a true statement. But, just like any other governing official, if this king doesn’t have a sustainable plan to appease the masses, then the only thing on the horizon will be a bloody revolt, deposition, and possibly a beheading.

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Internet Marketing 101: Pay-Per-Click

July 10, 2014 5:00 am1 comment
Internet Marketing 101: Pay-Per-Click

Have you heard about those huge enterprises that use custom tools to bit on hundreds (if not thousands) of keywords every day? Do you think there’s no way for you to compete with that kind of buying power? Or do you just think that Pay-per-Click (PPC) marketing is just going to be too expensive?

Hopefully, your answers to those questions should be: yes, no, and no.

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Yelp Is #1 Review Site Consumers Use to Find Local Businesses [NIELSEN STUDY]

July 9, 2014 10:58 am0 comments
Yelp Is #1 Review Site Consumers Use to Find Local Businesses [NIELSEN STUDY]

According to a recent survey by Nielsen, Yelp is the #1 review site that consumers use to search for local businesses. The study, which was commissioned by Yelp, contained some interesting findings including: 78% of consumers find local businesses through review sites 85% make a purchase within a week of […]

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Internet Marketing 101: Social Media

July 3, 2014 5:00 am5 comments
Internet Marketing 101: Social Media

Social media works hand-in-hand with other, more traditional SEO strategies. Where SEO is about building a solid structure on which customers and search engines can navigate your content, social media marketing is about sharing that content and giving customers a reason to interact with you.

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Internet Marketing 101: Local SEO

June 26, 2014 5:00 am2 comments
Internet Marketing 101: Local SEO

In the previous installment, we went over the best practices for getting your search engine optimization campaign off the ground. We talked about how you can use your strengths as a small business to compete with the big guys, even on a huge scale. Now, it’s time to look a little closer to home and optimize for the potential customers right in your own neighborhood.

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Internet Marketing 101: Modern Search Engine Optimization

June 19, 2014 5:00 am2 comments
Internet Marketing 101: Modern Search Engine Optimization

You may have heard that you can’t compete with those huge, multinational enterprises online. You may have been told that they can throw so much money at their marketing campaign that there is simply no way you could ever break into the market when these big companies are already dominating every aspect of the internet.

You may have heard all this… but you may be wrong.

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Brand Journalism Favoring Video Storytelling Tactics

June 11, 2014 8:00 am0 comments
Brand Journalism Favoring Video Storytelling Tactics

First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a pick up game turns into a bout of legends on a global stage; I found myself fixated on the video. Completely lost by the action, the excitement and the drama. I couldn’t wait to see what happens next.

A commercial? No way, this was the best five minutes of television I had watched in months. Sorry House of Cards, Game of Thrones and any soccer match ever played on television; this was better.

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Firmology is a technology news site focused on helping small businesses and online startups.

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Firmology defined: the study of business
Firm [noun] a company or business
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