Internet Marketing 101: Local SEO

June 26, 2014 5:00 am1 comment
Internet Marketing 101: Local SEO

In the previous installment, we went over the best practices for getting your search engine optimization campaign off the ground. We talked about how you can use your strengths as a small business to compete with the big guys, even on a huge scale. Now, it’s time to look a little closer to home and optimize for the potential customers right in your own neighborhood.

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Internet Marketing 101: Modern Search Engine Optimization

June 19, 2014 5:00 am0 comments
Internet Marketing 101: Modern Search Engine Optimization

You may have heard that you can’t compete with those huge, multinational enterprises online. You may have been told that they can throw so much money at their marketing campaign that there is simply no way you could ever break into the market when these big companies are already dominating every aspect of the internet.

You may have heard all this… but you may be wrong.

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Brand Journalism Favoring Video Storytelling Tactics

June 11, 2014 8:00 am0 comments
Brand Journalism Favoring Video Storytelling Tactics

First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a pick up game turns into a bout of legends on a global stage; I found myself fixated on the video. Completely lost by the action, the excitement and the drama. I couldn’t wait to see what happens next.

A commercial? No way, this was the best five minutes of television I had watched in months. Sorry House of Cards, Game of Thrones and any soccer match ever played on television; this was better.

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Foursquare Can Boost Your Local Marketing Strategy

June 6, 2014 8:00 am0 comments
Foursquare Can Boost Your Local Marketing Strategy

One of the lesser used social media formats is Foursquare, a location based networking tool for smartphones. GPS software finds a user’s location and offers quality local services (such as restaurants, stores, and bars) for the individual to consider visiting.

Other apps (such as Yelp! and Google Maps) offer a similar service, but Foursquare’s growing popularity offers businesses a new marketing avenue.

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5 Free Online Marketing Tools for Serious Entrepreneurs

5:00 am2 comments
5 Free Online Marketing Tools for Serious Entrepreneurs

Online marketing is serious work, which is why you need the right tools to get the positive results you want to achieve. Oftentimes, however, these tools can be costly. For entrepreneurs that are just starting out, that can be a problem.

That being the case, consider the following online marketing tools that you can use for free, or for a fraction of the amount their pricier counterparts charge:

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California Bill Looking To Ban Retailers From Blocking Free Speech

May 22, 2014 5:00 am1 comment
California Bill Looking To Ban Retailers From Blocking Free Speech

Say you buy a new watch and that watch turns out to be worse than hauling around a sun dial as a time piece. So, naturally, you leave a review online about said crappy watch.

Well, in California, if you do that, you could potentially be sued by the retailer for defaming their product and reputation if you were presented with and signed a waiver nixing your right to leave negative feedback online.

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Outside VS Inside Sales: Business and Individual Perspectives

May 21, 2014 11:00 am0 comments
Outside VS Inside Sales: Business and Individual Perspectives

The sales team is a vital component of any successful company and having top-notch personnel in this department can make or break a company.

Though the lines are increasingly blurred, sales roles are typically divided into two types: inside sales and outside sales. Someone who is well suited to an inside sales role may not like outside sales at all, and vice versa.

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How To Make Hashtags Work Hard For You

May 20, 2014 11:00 am2 comments
How To Make Hashtags Work Hard For You

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts.

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Why Your Brand Needs Social Customer Service

May 19, 2014 11:00 am0 comments
Why Your Brand Needs Social Customer Service

Social customer service is more than just fixing a part, answering a question, sharing a new shortcut, or completing an upgrade. It’s about creating better a customer experiences. If you haven’t implemented social customer service, you probably should.

Everyday, users go online to complain about brands–with Twitter being the prime location for customers to share their criticism. Responding to these complaints in real time reduces the impact of them on your bottom line.

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Good Night Twitter, Good Night Facebook, Good Night Social Media

5:00 am1 comment
Good Night Twitter, Good Night Facebook, Good Night Social Media

How can marketers and social media gurus overcome the dilemma of turning the lights off on their social networks while still ensuring that great content gets generated throughout the night?

The answer might seem as simple as implementing the right social media monitoring tool to schedule content during evening hours, but a few more factors must be taken into consideration to ensure that social networks are acting efficiently without actual supervision.

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4 Mistakes Businesses Have Made On Twitter

May 14, 2014 11:34 am0 comments
4 Mistakes Businesses Have Made On Twitter

With the ability to post text, images, and video, Twitter serves as a great content marketing tool, but it can also play host to a variety of branding faux pas.

Here are four mistakes businesses have made when leveraging the social media platform:

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Founder-Driven PR: Why It’s Important To Drive Your Own Campaign

May 2, 2014 11:12 am0 comments
Founder-Driven PR: Why It’s Important To Drive Your Own Campaign

When driving visibility for your venture, whether you’re still a startup or a profit-generating company, having a strong PR campaign is crucial.

But, as Joel Andren (founder and CEO of Press Friendly) spoke about today at EE Tennessee, hiring a PR agency isn’t actually your best bet. Driving your own campaign is the best way to create authentic, consistent visibility for your business.

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Pinterest Might Give Google a Run For Their Money With New Features

May 1, 2014 5:00 am0 comments
Pinterest Might Give Google a Run For Their Money With New Features

Whether you’re going on a road trip, looking for a new restaurant, or looking for a photo of a koala, Google is the one-stop-shop for all of your needs.

While a number of other services have tried to take on Google, no one has been able to successfully do so. Apple attempted to launch their own maps application, but their effort was premature and lacked many of the features that Google already effortlessly provided with Maps.

But Pinterest, the social sharing and pinning service, has been expanding their efforts to reach users’ different needs.

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How Should You Measure Sales Productivity?

April 23, 2014 8:37 am0 comments
How Should You Measure Sales Productivity?

Measuring sales productivity has always been important for sales people, and now that businesses are more data-driven, it is crucial for every sales team to have good time and productivity tracking practices. Those who don’t are quickly being left in the dust. Fortunately, it doesn’t have to be hard to [...]

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What Google’s Revamped AdWords Can Do For Your Small Business

5:00 am0 comments
What Google’s Revamped AdWords Can Do For Your Small Business

With online usage declining and app usage on the rise, Google AdWords has relaunched their service to better accommodate these shifting statistics while also catering to SMB scaling.

Here’s an overview of the new features you’ll find in AdWords:

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Reputation Management Tips For SaaS Vendors

April 22, 2014 5:00 am0 comments
Reputation Management Tips For SaaS Vendors

Everyone has a right to express their opinions about your company and the products and services you provide. Today, consumers have a variety of communication methods at their fingertips and the ability to share viewpoints at a blazing speed with a large number of people.

Protecting your brand and your reputation is paramount. The question is will you take control and will you manage your reputation or will you just let the cards fall where they may?

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Welcome to Firmology

Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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