Winter is upon us! The nipping winds and upcoming holidays bring unmatched energy and excited, bustling crowds. Businesses are hurriedly wrapping up packages and ledgers, hoping each will add up to a successful year end. This period of time often brings unique challenges, from peak production demands to reluctant skeleton crews.
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With Twitter’s new storytelling feature, users can display their own personalized best-of compilation of tweets. This can prove especially useful for covering specific events or topics and showing a wide range of opinions on the matter. These selected tweets appear on a custom timeline that has its own public page on Twitter.com.Read more ›
Price increases are an eventuality that simply can’t be avoided in most businesses.
While this can drive a wedge between you and your customers in some instances, that doesn’t always have to be the case. Price changes may be the result of higher costs, forcing you to make these increases just to stay afloat. On the other hand, they may be an opportunity to respond to unexpected demand (perhaps you underestimated exactly how much the market would accept).Read more ›
Today, Firmology is giving thanks to the consumers who make small businesses possible.
The regulars, the curious, the I-heard-about-you-from-so-and-so’s—these are the customers who keep the SMB ball rolling.
Without customers, there would be no business. It takes a lot of effort to keep customers coming back, but the loyal consumers truly are the driving force behind your business.Read more ›
It’s that time of year again when holiday shopping takes over our lives and our wallets. These next few weeks are when marketing campaigns shine. So much creativity and effort went into these campaigns which for some companies can lead to major increased revenues.Read more ›
Creativity and innovation are the blood of small businesses and startups. Pushing past obstacles, thinking outside a box some corporate competitor has shoved you in to, and maneuvering your marketing strategies all depend on creative and innovative thinking and methods.Read more ›
Marketers are increasingly informed about what big data is, why it’s here, what it means and how it’s used. But for data providers, there are still key points to share—there are depths to the issue of data that everyday individuals may find mysterious, or not know anything about.Read more ›