No job or career lasts forever but your professional brand will last a lifetime. How are you investing in it? Today building your professional brand has never been easier with the new LinkedIn publishing platform. This is Part 1 of 2 posts discussing LinkedIn publishing. Below I’ll introduce you to [...]
How To Take Advantage Of the Content Marketing Trends One phrase that you’ll hear over and over again in the online...
Why You Need This Old-School Strategy For Your Marketing Strategy PREVIOUS: Internet Marketing 101: Social Media Have...
According to a recent survey by Nielsen, Yelp is the #1 review site that consumers use to search for local businesses....
Social media works hand-in-hand with other, more traditional SEO strategies. Where SEO is about building a solid structure on which customers and search engines can navigate your content, social media marketing is about sharing that content and giving customers a reason to interact with you.Read more ›
In the previous installment, we went over the best practices for getting your search engine optimization campaign off the ground. We talked about how you can use your strengths as a small business to compete with the big guys, even on a huge scale. Now, it’s time to look a little closer to home and optimize for the potential customers right in your own neighborhood.Read more ›
You may have heard that you can’t compete with those huge, multinational enterprises online. You may have been told that they can throw so much money at their marketing campaign that there is simply no way you could ever break into the market when these big companies are already dominating every aspect of the internet.
You may have heard all this… but you may be wrong.Read more ›
First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a pick up game turns into a bout of legends on a global stage; I found myself fixated on the video. Completely lost by the action, the excitement and the drama. I couldn’t wait to see what happens next.
A commercial? No way, this was the best five minutes of television I had watched in months. Sorry House of Cards, Game of Thrones and any soccer match ever played on television; this was better.Read more ›
One of the lesser used social media formats is Foursquare, a location based networking tool for smartphones. GPS software finds a user’s location and offers quality local services (such as restaurants, stores, and bars) for the individual to consider visiting.
Other apps (such as Yelp! and Google Maps) offer a similar service, but Foursquare’s growing popularity offers businesses a new marketing avenue.Read more ›
Online marketing is serious work, which is why you need the right tools to get the positive results you want to achieve. Oftentimes, however, these tools can be costly. For entrepreneurs that are just starting out, that can be a problem.
That being the case, consider the following online marketing tools that you can use for free, or for a fraction of the amount their pricier counterparts charge:Read more ›
Say you buy a new watch and that watch turns out to be worse than hauling around a sun dial as a time piece. So, naturally, you leave a review online about said crappy watch.
Well, in California, if you do that, you could potentially be sued by the retailer for defaming their product and reputation if you were presented with and signed a waiver nixing your right to leave negative feedback online.Read more ›
The sales team is a vital component of any successful company and having top-notch personnel in this department can make or break a company.
Though the lines are increasingly blurred, sales roles are typically divided into two types: inside sales and outside sales. Someone who is well suited to an inside sales role may not like outside sales at all, and vice versa.Read more ›
Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts.Read more ›
Social customer service is more than just fixing a part, answering a question, sharing a new shortcut, or completing an upgrade. It’s about creating better a customer experiences. If you haven’t implemented social customer service, you probably should.
Everyday, users go online to complain about brands–with Twitter being the prime location for customers to share their criticism. Responding to these complaints in real time reduces the impact of them on your bottom line.Read more ›
How can marketers and social media gurus overcome the dilemma of turning the lights off on their social networks while still ensuring that great content gets generated throughout the night?
The answer might seem as simple as implementing the right social media monitoring tool to schedule content during evening hours, but a few more factors must be taken into consideration to ensure that social networks are acting efficiently without actual supervision.Read more ›
With the ability to post text, images, and video, Twitter serves as a great content marketing tool, but it can also play host to a variety of branding faux pas.
Here are four mistakes businesses have made when leveraging the social media platform:Read more ›
When driving visibility for your venture, whether you’re still a startup or a profit-generating company, having a strong PR campaign is crucial.
But, as Joel Andren (founder and CEO of Press Friendly) spoke about today at EE Tennessee, hiring a PR agency isn’t actually your best bet. Driving your own campaign is the best way to create authentic, consistent visibility for your business.Read more ›
Whether you’re going on a road trip, looking for a new restaurant, or looking for a photo of a koala, Google is the one-stop-shop for all of your needs.
While a number of other services have tried to take on Google, no one has been able to successfully do so. Apple attempted to launch their own maps application, but their effort was premature and lacked many of the features that Google already effortlessly provided with Maps.
But Pinterest, the social sharing and pinning service, has been expanding their efforts to reach users’ different needs.Read more ›
Measuring sales productivity has always been important for sales people, and now that businesses are more data-driven, it is crucial for every sales team to have good time and productivity tracking practices. Those who don’t are quickly being left in the dust. Fortunately, it doesn’t have to be hard to [...]Read more ›
With online usage declining and app usage on the rise, Google AdWords has relaunched their service to better accommodate these shifting statistics while also catering to SMB scaling.
Here’s an overview of the new features you’ll find in AdWords:Read more ›