Hubspot has filed to go public on Monday with a $100 million initial public offering. The Boston-area based tech company, founded by Dharmesh Shah and Brian Halligan, filed its S-1 document with the U.S. Securities and Exchange Commissions and will trade under the symbol HUBS on the New York Stock Exchange. According [...]
How do you get started with content marketing? For companies unfamiliar with content marketing, this isn’t easy...
Receiving shares and likes on social networking websites is the most powerful way to promote your business; however,...
Build Up Your A-Team To Get Better Traffic Results Building up a newly born website is very hard, especially if you’re...
As a website owner and SEO specialist, there are hundreds (or even thousands) of tips and tricks on getting more traffic to your website.
Most of these tips can be very effective if they come from other SEO specialists, but the problem is that not all of these helpful ideas can be applied to all types of businesses, especially to those website owners who are just starting their race against the world of internet marketing.
No job or career lasts forever but your professional brand will last a lifetime. How are you investing in it? Today building your professional brand has never been easier with the new LinkedIn publishing platform. This is Part 1 of 2 posts discussing LinkedIn publishing. Below I’ll introduce you to [...]Read more ›
One phrase that you’ll hear over and over again in the online marketing realm is that “content is king.”
This is, without a doubt, a true statement. But, just like any other governing official, if this king doesn’t have a sustainable plan to appease the masses, then the only thing on the horizon will be a bloody revolt, deposition, and possibly a beheading.Read more ›
Have you heard about those huge enterprises that use custom tools to bit on hundreds (if not thousands) of keywords every day? Do you think there’s no way for you to compete with that kind of buying power? Or do you just think that Pay-per-Click (PPC) marketing is just going to be too expensive?
Hopefully, your answers to those questions should be: yes, no, and no.Read more ›
According to a recent survey by Nielsen, Yelp is the #1 review site that consumers use to search for local businesses. The study, which was commissioned by Yelp, contained some interesting findings including: 78% of consumers find local businesses through review sites 85% make a purchase within a week of [...]Read more ›
Social media works hand-in-hand with other, more traditional SEO strategies. Where SEO is about building a solid structure on which customers and search engines can navigate your content, social media marketing is about sharing that content and giving customers a reason to interact with you.Read more ›
In the previous installment, we went over the best practices for getting your search engine optimization campaign off the ground. We talked about how you can use your strengths as a small business to compete with the big guys, even on a huge scale. Now, it’s time to look a little closer to home and optimize for the potential customers right in your own neighborhood.Read more ›
You may have heard that you can’t compete with those huge, multinational enterprises online. You may have been told that they can throw so much money at their marketing campaign that there is simply no way you could ever break into the market when these big companies are already dominating every aspect of the internet.
You may have heard all this… but you may be wrong.Read more ›
First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a pick up game turns into a bout of legends on a global stage; I found myself fixated on the video. Completely lost by the action, the excitement and the drama. I couldn’t wait to see what happens next.
A commercial? No way, this was the best five minutes of television I had watched in months. Sorry House of Cards, Game of Thrones and any soccer match ever played on television; this was better.Read more ›
One of the lesser used social media formats is Foursquare, a location based networking tool for smartphones. GPS software finds a user’s location and offers quality local services (such as restaurants, stores, and bars) for the individual to consider visiting.
Other apps (such as Yelp! and Google Maps) offer a similar service, but Foursquare’s growing popularity offers businesses a new marketing avenue.Read more ›
Online marketing is serious work, which is why you need the right tools to get the positive results you want to achieve. Oftentimes, however, these tools can be costly. For entrepreneurs that are just starting out, that can be a problem.
That being the case, consider the following online marketing tools that you can use for free, or for a fraction of the amount their pricier counterparts charge:Read more ›
Say you buy a new watch and that watch turns out to be worse than hauling around a sun dial as a time piece. So, naturally, you leave a review online about said crappy watch.
Well, in California, if you do that, you could potentially be sued by the retailer for defaming their product and reputation if you were presented with and signed a waiver nixing your right to leave negative feedback online.Read more ›
The sales team is a vital component of any successful company and having top-notch personnel in this department can make or break a company.
Though the lines are increasingly blurred, sales roles are typically divided into two types: inside sales and outside sales. Someone who is well suited to an inside sales role may not like outside sales at all, and vice versa.Read more ›
Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts.Read more ›
Social customer service is more than just fixing a part, answering a question, sharing a new shortcut, or completing an upgrade. It’s about creating better a customer experiences. If you haven’t implemented social customer service, you probably should.
Everyday, users go online to complain about brands–with Twitter being the prime location for customers to share their criticism. Responding to these complaints in real time reduces the impact of them on your bottom line.Read more ›
How can marketers and social media gurus overcome the dilemma of turning the lights off on their social networks while still ensuring that great content gets generated throughout the night?
The answer might seem as simple as implementing the right social media monitoring tool to schedule content during evening hours, but a few more factors must be taken into consideration to ensure that social networks are acting efficiently without actual supervision.Read more ›