In the previous installment, we went over the best practices for getting your search engine optimization campaign off the ground. We talked about how you can use your strengths as a small business to compete with the big guys, even on a huge scale. Now, it’s time to look a little closer to home and optimize for the potential customers right in your own neighborhood.
Stop Biting Your Nails Over Your Marketing Strategy and Take Advantage of Customers’ Addiction to Their Phones Americans...
Find Apps That Better Suit You Using These Helpful Suggestions App stores can be intimidating. Thousands upon thousands...
Is The Mobile Sharing On Your Device Too Much Marketable Information? We live in a mobile world and there is no escaping...
Just when you think you’ve got the Google ranking puzzle cracked, the search engine throws another wrench (or algorithm) into the mix. Luckily, in most cases, these updates make it easier for legitimate SEO strategies to pay off; Hummingbird is no exception.Read more ›
Good news for those of you using Windows RT devices. Otixo, the cloud dashboard that lets users access all their online files in one app, has launched a Windows 8 RT app.Read more ›
It’s long been a game trying to find time to hit the gym or eat healthy. Goal setting and motivation topics have been focal points for business leaders and motivational speakers for decades, and for good reason. If you get healthier, you also become more productive, which ultimately translates to more profits for your employer.Read more ›
One of the most important, but often overlooked, factors of a productive work environment is resources. Work ethic can only take you so far; it’s how efficiently you manage this employee work ethic that determines success.Read more ›
In the coming years, small business owners can expect customers to start asking to pay via their smartphones instead of a credit or debit card. A recent Pew Research Center study titled, “The Future of Money in a Mobile Age,” indicated that the mobile phone will replace the traditional wallet entirely by the year 2020.
If the idea of transitioning into mobile payments sounds daunting, take heart — experts like those at Pew agree that it’s actually not that big of a deal for most businesses.Read more ›
This year’s LAUNCH, an expo for new startups to flaunt their business, took place Friday June 28th, expoing over 70 different startups. The panel boasted judges former SMBs, such as J.B. Pritzker from New World Ventures who gave a brief opener on the pace of technology development and its effect on society today.
The competition is brutal—startups demo their wares and services in the Startup City expo hall as judges narrow down a top five from the massive amount of competitors who will then compete on the main stage for the chance to win $100,000 in cash and prizes.
Sounds suspiciously like a Bob Barker game show but without the tacky camping showcase.Read more ›
Google Reader is shutting down on July 1; if you haven’t been exploring new options, you’re now down to the wire to get yourself re-situated with a new get-your-info-now tool. Feeling stressed?
Don’t worry about it—Firmology has compiled a second list of great Reader alternatives that should satisfy those of you soon to be in mourning for Google’s syndicate app.Read more ›
Technology can get a bad rap at times. People say that it distracts us, that we are overly-consumed by it all. They say that technology makes things impersonal—we cannot disconnect. You could even go so far to say that we aren’t tech-savvy anymore but rather tech-dependent. But is that so [...]Read more ›
When I started my first business in 2007, the primary ways of promoting an organization were through your website, networking with business cards, and word-of-mouth. Brick-and-mortar locations still housed the majority of activity for a small business; social media and smart phone technology were not nearly as widespread, powerful, [...]Read more ›
photo credit: Roberto Trm via photopin cc Whether you have a meeting downtown, multiple business trips, or just need to keep a few tabs on people, this shortlist of useful apps will keep your behind the scenes responsibilities organized and streamlined. In an industry where time management is crucial to survival, these apps [...]Read more ›
Google has sweetened the deal of becoming a paid Google Apps for Business customer with the release of a free version of QuickOffice for the iPad, with free iPhone and Android versions available in the future. After acquiring QuickOffice this past summer, Google has spent the last several months integrating [...]Read more ›
Local small businesses have one less option for managing their loyalty and rewards program. As part of its winter cleaning, Google has quietly killed off its small business smartphone loyalty app, Punchd. The discontinuation occurs only a year and a half after Google acquired the startup to strengthen its [...]Read more ›
Businesses that rely on smartphone mapping technology have another option for powering their mobile workforce. After getting kicked off the Apple platform once iOS 6 arrived and a failed attempt by Apple to launch its own mapping app, which caused Apple CEO Tim Cook to issue a public apology for its shortcomings, Google [...]Read more ›
Google has launched version 2.0 of its Gmail app for the iPhone and iPad. New features include a faster experience, sleeker design, profile pictures in messages and infinite scrolling in message lists. Google has also added some time-saving features including autocomplete when searching, RSVP for Google Calendar invites, and [...]Read more ›
Google gives business, large and small, another option for dispatching their employees to jobs in the field. Maximizing the efficiency of a mobile workforce is important for many reasons including resolving issues in a timely manner, keeping customer response rates high and ensuring the bottom line doesn’t spiral out [...]Read more ›
Business professionals on the go will appreciate Google Drive’s latest update. Google Sheets users can now edit and create spreadsheets using the Drive app on their Apple (iPhone/iPad) or Android mobile device. Additionally, users can switch fonts, resize columns, sort data, and see other people’s edits instantly as they’re made. [...]Read more ›