5 Tips To Help Navigate App Marketplaces

November 16, 2013 11:20 am0 comments
5 Tips To Help Navigate App Marketplaces

App stores can be intimidating. Thousands upon thousands of apps give consumers too many choices and it can be difficult to locate the apps that will serve you best. The inability to locate apps is compounded if you don’t know what apps you would like to download.

Fear not! With a few tips, you will be navigating the app marketplace like a pro.

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The Mobile Marketing Seesaw

November 13, 2013 5:00 am0 comments
The Mobile Marketing Seesaw

We live in a mobile world and there is no escaping the fact that our mobile devices have become our most cherished items. When we can’t find them we get anxiety; when they break, we feel sadness. Is this dependence leading us down a path of vulnerability?

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How To Optimize Your Website For Hummingbird

November 11, 2013 5:00 am3 comments
How To Optimize Your Website For Hummingbird

Just when you think you’ve got the Google ranking puzzle cracked, the search engine throws another wrench (or algorithm) into the mix. Luckily, in most cases, these updates make it easier for legitimate SEO strategies to pay off; Hummingbird is no exception.

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Cloud Dashboard Otixo Launches Windows 8 RT App

October 10, 2013 7:32 am0 comments
Cloud Dashboard Otixo Launches Windows 8 RT App

Good news for those of you using Windows RT devices. Otixo, the cloud dashboard that lets users access all their online files in one app, has launched a Windows 8 RT app.

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Lifestyle Apps Make A Game Out Of Your Health

September 11, 2013 6:41 am3 comments
Lifestyle Apps Make A Game Out Of Your Health

It’s long been a game trying to find time to hit the gym or eat healthy. Goal setting and motivation topics have been focal points for business leaders and motivational speakers for decades, and for good reason. If you get healthier, you also become more productive, which ultimately translates to more profits for your employer.

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Four Apps To Save a Few Bucks and Up Productivity

August 12, 2013 5:00 am3 comments
Four Apps To Save a Few Bucks and Up Productivity

One of the most important, but often overlooked, factors of a productive work environment is resources. Work ethic can only take you so far; it’s how efficiently you manage this employee work ethic that determines success.

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Small Businesses, Don’t Worry: Transitioning To Mobile Payment Methods Will Be Easy

July 26, 2013 6:30 am0 comments
Small Businesses, Don’t Worry: Transitioning To Mobile Payment Methods Will Be Easy

In the coming years, small business owners can expect customers to start asking to pay via their smartphones instead of a credit or debit card. A recent Pew Research Center study titled, “The Future of Money in a Mobile Age,” indicated that the mobile phone will replace the traditional wallet entirely by the year 2020.

If the idea of transitioning into mobile payments sounds daunting, take heart — experts like those at Pew agree that it’s actually not that big of a deal for most businesses.

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Techweek Chicago 2013 LAUNCH Top Five Startups

June 29, 2013 12:38 am2 comments
Techweek Chicago 2013 LAUNCH Top Five Startups

This year’s LAUNCH, an expo for new startups to flaunt their business, took place Friday June 28th, expoing over 70 different startups. The panel boasted judges former SMBs, such as J.B. Pritzker from New World Ventures who gave a brief opener on the pace of technology development and its effect on society today.

The competition is brutal—startups demo their wares and services in the Startup City expo hall as judges narrow down a top five from the massive amount of competitors who will then compete on the main stage for the chance to win $100,000 in cash and prizes.

Sounds suspiciously like a Bob Barker game show but without the tacky camping showcase.

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Editor’s Top Picks: A Second Round of Google Reader Replacements

June 28, 2013 1:36 pm1 comment
Editor’s Top Picks: A Second Round of Google Reader Replacements

Google Reader is shutting down on July 1; if you haven’t been exploring new options, you’re now down to the wire to get yourself re-situated with a new get-your-info-now tool. Feeling stressed?

Don’t worry about it—Firmology has compiled a second list of great Reader alternatives that should satisfy those of you soon to be in mourning for Google’s syndicate app.

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12 Simple Reasons To Appreciate Technology

June 10, 2013 9:00 am0 comments
12 Simple Reasons To Appreciate Technology

Technology can get a bad rap at times. People say that it distracts us, that we are overly-consumed by it all. They say that technology makes things impersonal—we cannot disconnect. You could even go so far to say that we aren’t tech-savvy anymore but rather tech-dependent. But is that so […]

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Small Businesses: Go Mobile or Go Home

May 1, 2013 8:21 am0 comments
Small Businesses: Go Mobile or Go Home

  When I started my first business in 2007, the primary ways of promoting an organization were through your website, networking with business cards, and word-of-mouth. Brick-and-mortar locations still housed the majority of activity for a small business; social media and smart phone technology were not nearly as widespread, powerful, […]

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App Shortlist: Five Mobile Apps That Make It Easier To Run Your Business

January 16, 2013 7:13 pm0 comments
App Shortlist: Five Mobile Apps That Make It Easier To Run Your Business

  photo credit: Roberto Trm via photopin cc Whether you have a meeting downtown, multiple business trips, or just need to keep a few tabs on people, this shortlist of useful apps will keep your behind the scenes responsibilities organized and streamlined. In an industry where time management is crucial to survival, these apps […]

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QuickOffice for the iPad is Now Free in the App Store

December 20, 2012 8:27 am0 comments
QuickOffice for the iPad is Now Free in the App Store

  Google has sweetened the deal of becoming a paid Google Apps for Business customer with the release of a free version of QuickOffice for the iPad, with free iPhone and Android versions available in the future. After acquiring QuickOffice this past summer, Google has spent the last several months integrating […]

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Google Shuts Down Punchd Small Business Smartphone Loyalty App

December 17, 2012 10:34 am3 comments
Google Shuts Down Punchd Small Business Smartphone Loyalty App

  Local small businesses have one less option for managing their loyalty and rewards program. As part of its winter cleaning, Google has quietly killed off its small business smartphone loyalty app, Punchd. The discontinuation occurs only a year and a half after Google acquired the startup to strengthen its […]

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Google Maps Has Arrived at its Destination: the iPhone

December 13, 2012 8:13 am0 comments
Google Maps Has Arrived at its Destination: the iPhone

  Businesses that rely on smartphone mapping technology have another option for powering their mobile workforce. After getting kicked off the Apple platform once iOS 6 arrived and a failed attempt by Apple to launch its own mapping app, which caused Apple CEO Tim Cook to issue a public apology for its shortcomings, Google […]

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FirmologyTV: Google Updates Gmail App for iPhone and iPad

December 9, 2012 5:29 pm0 comments
FirmologyTV: Google Updates Gmail App for iPhone and iPad

  Google has launched version 2.0 of its Gmail app for the iPhone and iPad. New features include a faster experience, sleeker design, profile pictures in messages and infinite scrolling in message lists. Google has also added some time-saving features including autocomplete when searching, RSVP for Google Calendar invites, and […]

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Welcome to Firmology

Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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