The efficacy of Google Plus pages for small business in driving leads and conversions is not the sole result of customer engagement. Google search rankings for enterprises are likewise improved by vibrant Google Plus pages, which are an outgrowth of successful customer engagement. Dynamic activity among employees and consumers on a Google Plus business page signifies brand relevance, which bolsters Google search rankings and increases both traffic and sales.
Social Media Technology
Hootsuite has raised $35 million in a Series C funding round from Fidelity Investments, which values the social media...
It’s only been a week that Instagram released Hyperlapse, and we already have the first campaign to use Instagram’s...
Nimble, the Social CRM platform, has released a new iPhone app. The new Nimble iOS app comes a week after updates to...
One of the lesser used social media formats is Foursquare, a location based networking tool for smartphones. GPS software finds a user’s location and offers quality local services (such as restaurants, stores, and bars) for the individual to consider visiting.
Other apps (such as Yelp! and Google Maps) offer a similar service, but Foursquare’s growing popularity offers businesses a new marketing avenue.Read more ›
Dave Kerpen, Founder and CEO, is used to doing big things. After getting married to his wife Carrie Kerpen in a corporate sponsored wedding in front of thousands of fans in a baseball stadium, the power couple launched their own word of mouth agency at the urging of their corporate sponsors. […]Read more ›
How can marketers and social media gurus overcome the dilemma of turning the lights off on their social networks while still ensuring that great content gets generated throughout the night?
The answer might seem as simple as implementing the right social media monitoring tool to schedule content during evening hours, but a few more factors must be taken into consideration to ensure that social networks are acting efficiently without actual supervision.Read more ›
With the ability to post text, images, and video, Twitter serves as a great content marketing tool, but it can also play host to a variety of branding faux pas.
Here are four mistakes businesses have made when leveraging the social media platform:Read more ›
Whether you’re going on a road trip, looking for a new restaurant, or looking for a photo of a koala, Google is the one-stop-shop for all of your needs.
While a number of other services have tried to take on Google, no one has been able to successfully do so. Apple attempted to launch their own maps application, but their effort was premature and lacked many of the features that Google already effortlessly provided with Maps.
But Pinterest, the social sharing and pinning service, has been expanding their efforts to reach users’ different needs.Read more ›
With online usage declining and app usage on the rise, Google AdWords has relaunched their service to better accommodate these shifting statistics while also catering to SMB scaling.
Here’s an overview of the new features you’ll find in AdWords:Read more ›
LinkedIn, the chosen social network for professionals, has announced that it has now more than 300 million users globally. Revealing the milestone on its blog, Deep Nishar shares that more than half of these members come from outside of the U.S., while there are 100 million members in the U.S. […]Read more ›
Facebook’s ‘Nearby Friends’ Is More About Discovering Friends Than New People, Gets Its Location Sharing Right Though
In 2012 serendipitous discovery of people via apps was labelled as the next big thing in the Valley. You were expected to open your phone and up pops a list of potential new best friends. You walk to them, say hello and buy a drink to let the conversations happen. […]Read more ›
LinkedIn recently announced the Content Marketing Score and Trending Content ranking. The LinkedIn Marketing Solutions blog points out the need for these tools by citing a survey from The Content Marketing Institute saying that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it. The […]Read more ›
Networks don’t want to be niche network anymore, especially the ones which have investors sitting on their head. Twitter the 140 character network, which was once about simple pure conversations, has gradually evolved into a ‘me too’ social network. The latest profile page re-design is the last nail in the […]Read more ›
Anonymity has made the Internet popular. A majority of the thinkers want to remove anonymity from the Internet but the latest surge in the anonymous social apps such as Secret, Whisper, and others tell a different story about public demand. Facebook, which wants to replicate itself to be the Internet, […]Read more ›
Messaging is a feature that no network wants to miss on. Vine, the six-second short, looping video sharing network has unveiled its direct messaging feature allowing users to send videos in a private message to friends. Friends can also reply directly with more videos or text, reports TNW. The direct […]Read more ›
My latest Social Selling Superstars podcast guest is Glenn Gaudet (@glenng), President and Founder of GaggleAmp. GaggleAMP is the social marketing platform that lets marketers leverage the potential reach of individual employees, customers, and partners accounts through a unique, accountable, and privacy-assured message delivery model. Glenn brings over 20 years […]Read more ›
More than 1 billion unique visitors visit Google’s video network – YouTube every month. Do we have a competitor to YouTube? Not yet but former Google employee and Yahoo CEO Marissa Mayer is considering to give serious competition to YouTube by building its own network. Reported by Re/code, Yahoo plans […]Read more ›
Twitter seems to be in a game of simplifying its platform with the hopes of spiking traffic. According to TNW, some users are reporting that the retweet button inside their iOS app has become a ‘share’ button. Witnessed earlier by CNBC’s Eli Langer first noticed tweets from users affected by […]Read more ›
Facebook and Oculus VR have been under fire following the news that the virtual reality startup had been snatched up by the social media giant.
However, Facebook’s acquisition of Oculus doesn’t mean certain doom, but rather continued opportunities for the brand to grow and expand research and innovation in the virtual reality and gaming industry.Read more ›