Likeable Local Raising $500k to Help Small Businesses with Social Media

May 27, 2014 5:00 am2 comments
Likeable Local Raising $500k to Help Small Businesses with Social Media

Dave Kerpen, Founder and CEO, is used to doing big things. After getting married to his wife Carrie Kerpen in a corporate sponsored wedding in front of thousands of fans in a baseball stadium, the power couple launched their own word of mouth agency at the urging of their corporate sponsors. […]

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Good Night Twitter, Good Night Facebook, Good Night Social Media

May 19, 2014 5:00 am1 comment
Good Night Twitter, Good Night Facebook, Good Night Social Media

How can marketers and social media gurus overcome the dilemma of turning the lights off on their social networks while still ensuring that great content gets generated throughout the night?

The answer might seem as simple as implementing the right social media monitoring tool to schedule content during evening hours, but a few more factors must be taken into consideration to ensure that social networks are acting efficiently without actual supervision.

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4 Mistakes Businesses Have Made On Twitter

May 14, 2014 11:34 am0 comments
4 Mistakes Businesses Have Made On Twitter

With the ability to post text, images, and video, Twitter serves as a great content marketing tool, but it can also play host to a variety of branding faux pas.

Here are four mistakes businesses have made when leveraging the social media platform:

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Pinterest Might Give Google a Run For Their Money With New Features

May 1, 2014 5:00 am0 comments
Pinterest Might Give Google a Run For Their Money With New Features

Whether you’re going on a road trip, looking for a new restaurant, or looking for a photo of a koala, Google is the one-stop-shop for all of your needs.

While a number of other services have tried to take on Google, no one has been able to successfully do so. Apple attempted to launch their own maps application, but their effort was premature and lacked many of the features that Google already effortlessly provided with Maps.

But Pinterest, the social sharing and pinning service, has been expanding their efforts to reach users’ different needs.

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What Google’s Revamped AdWords Can Do For Your Small Business

April 23, 2014 5:00 am0 comments
What Google’s Revamped AdWords Can Do For Your Small Business

With online usage declining and app usage on the rise, Google AdWords has relaunched their service to better accommodate these shifting statistics while also catering to SMB scaling.

Here’s an overview of the new features you’ll find in AdWords:

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LinkedIn Reaches 300M Registered Users With Major Growth From India And Brazil

April 21, 2014 1:51 pm1 comment
LinkedIn Reaches 300M Registered Users With Major Growth From India And Brazil

LinkedIn, the chosen social network for professionals, has announced that it has now more than 300 million users globally. Revealing the milestone on its blog, Deep Nishar shares that more than half of these members come from outside of the U.S., while there are 100 million members in the U.S. […]

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Facebook’s ‘Nearby Friends’ Is More About Discovering Friends Than New People, Gets Its Location Sharing Right Though

April 18, 2014 10:56 am0 comments
Facebook’s ‘Nearby Friends’ Is More About Discovering Friends Than New People, Gets Its Location Sharing Right Though

In 2012 serendipitous discovery of people via apps was labelled as the next big thing in the Valley. You were expected to open your phone and up pops a list of potential new best friends. You walk to them, say hello and buy a drink to let the conversations happen. […]

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What LinkedIn’s New Content Marketing Score Means for Social Sellers

April 8, 2014 2:25 pm1 comment
What LinkedIn’s New Content Marketing Score Means for Social Sellers

LinkedIn recently announced the Content Marketing Score and Trending Content ranking. The LinkedIn Marketing Solutions blog points out the need for these tools by citing a survey from The Content Marketing Institute saying that 93% of B2B marketers use content marketing but only 42% consider themselves effective at it. The […]

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Twitter Rolling Out New User Profile Pages On The Web. More Like Facebook?

1:13 pm0 comments
Twitter Rolling Out New User Profile Pages On The Web. More Like Facebook?

Networks don’t want to be niche network anymore, especially the ones which have investors sitting on their head. Twitter the 140 character network, which was once about simple pure conversations, has gradually evolved into a ‘me too’ social network. The latest profile page re-design is the last nail in the […]

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Facebook Looking To Integrate Anonymity Features

April 6, 2014 12:05 pm0 comments
Facebook Looking To Integrate Anonymity Features

Anonymity has made the Internet popular. A majority of the thinkers want to remove anonymity from the Internet but the latest surge in the anonymous social apps such as Secret, Whisper, and others tell a different story about public demand. Facebook, which wants to replicate itself to be the Internet, […]

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Vine Now Has A Direct Messaging Feature

April 5, 2014 1:00 pm0 comments
Vine Now Has A Direct Messaging Feature

Messaging is a feature that no network wants to miss on. Vine, the six-second short, looping video sharing network has unveiled its direct messaging feature allowing users to send videos in a private message to friends. Friends can also reply directly with more videos or text, reports TNW. The direct […]

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Glenn Gaudet of GaggleAMP Talks About Amplifying Social Content

April 2, 2014 1:20 pm0 comments
Glenn Gaudet of GaggleAMP Talks About Amplifying Social Content

My latest Social Selling Superstars podcast guest is Glenn Gaudet (@glenng), President and Founder of GaggleAmp. GaggleAMP is the social marketing platform that lets marketers leverage the potential reach of individual employees, customers, and partners accounts through a unique, accountable, and privacy-assured message delivery model. Glenn brings over 20 years […]

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Yahoo Might Build Its Own YouTube. Competition To Google’s YouTube?

March 29, 2014 9:00 am0 comments
Yahoo Might Build Its Own YouTube. Competition To Google’s YouTube?

More than 1 billion unique visitors visit Google’s video network – YouTube every month. Do we have a competitor to YouTube? Not yet but former Google employee and Yahoo CEO Marissa Mayer is considering to give serious competition to YouTube by building its own network. Reported by Re/code, Yahoo plans […]

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Twitter Might Replace Retweet Button With A Share Button

March 27, 2014 6:00 pm0 comments
Twitter Might Replace Retweet Button With A Share Button

Twitter seems to be in a game of simplifying its platform with the hopes of spiking traffic. According to TNW, some users are reporting that the retweet button inside their iOS app has become a ‘share’ button. Witnessed earlier by CNBC’s Eli Langer first noticed tweets from users affected by […]

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Facebook Anticipates A Bright Future With Virtual Reality

5:00 am0 comments
Facebook Anticipates A Bright Future With Virtual Reality

Facebook and Oculus VR have been under fire following the news that the virtual reality startup had been snatched up by the social media giant.

However, Facebook’s acquisition of Oculus doesn’t mean certain doom, but rather continued opportunities for the brand to grow and expand research and innovation in the virtual reality and gaming industry.

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Facebook Has 1B Monthly Active Users On Mobile, 200M Active On Instagram

March 26, 2014 2:30 pm0 comments
Facebook Has 1B Monthly Active Users On Mobile, 200M Active On Instagram

Facebook has 1 billion monthly active users on mobile.

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Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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