5 Tips To Avoid Tax Fraud

April 14, 2014 12:00 pm0 comments
5 Tips To Avoid Tax Fraud

The tax deadline, April 15, is tomorrow. As last minute tax filers are preoccupied with filing their returns and gathering their documentation, cybercriminals will be lurking online, unleashing clever phishing scams and trying to steal personal data.

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Heartbleed Bug Threatens Two Thirds of the Web: How To Secure Your Business

April 11, 2014 5:00 am0 comments
Heartbleed Bug Threatens Two Thirds of the Web: How To Secure Your Business

Two out of every three web servers have been potentially compromised by a flaw in the encryption software OpenSSL.

Since the news broke on April 7th, webmasters have been in a mass scramble to correct the issue, which potentially leaves personal data open to any inquisitive hackers.

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3 Common Misconceptions About Online Video Marketing

April 10, 2014 5:00 am1 comment
3 Common Misconceptions About Online Video Marketing

Unlike corporate giants with multi-million dollar marketing budgets, SMBs don’t have the luxury of trying out each and every advertising trend that dazzles the industry.

When it comes to risking invaluable marketing dollars on new ventures that may not pan out, many small and midsized businesses choose to remain in their comfort zones and stick to what they know.

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How Big Data Analytics Company Germin8 Raised $3M From Kalaari Capital

April 2, 2014 2:00 pm0 comments
How Big Data Analytics Company Germin8 Raised $3M From Kalaari Capital

2014 is already witnessing quite a few funding stories in the big data analytics market. The latest to do so was Germin8, a Big Data analytics company headquartered in Mumbai when it raised USD 3 million in Series-A funding from Kalaari Capital. With the intention to dig deep in the [...]

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Tap In To Online Tools For Your Local Marketing Strategy

March 31, 2014 5:00 am0 comments
Tap In To Online Tools For Your Local Marketing Strategy

In the past, demographic and business intelligence data was difficult to come by and even harder to manipulated. Thankfully, local businesses now have a wealth of data to work with to learn about their geographic customer base and create marketing campaigns focused on their target markets.

For businesses trying to weed through the thicket of online data and tools, here are a few of the best to get smarter data.

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5 Characteristics To Look For In a Document Management System

March 28, 2014 5:00 am0 comments
5 Characteristics To Look For In a Document Management System

Many small businesses have piles and piles of paperwork in a chaotic, making it hard for employees to find specific documents.

These businesses aren’t disorganized; it is just that the amount of paperwork required comes in faster than employees can file it.

Documents that are misplaced can be disastrous for a company. Implementing a document management system is critical for a business to succeed.

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What is a Website Conversion?

March 25, 2014 3:30 pm0 comments
What is a Website Conversion?

You’re a small business and you have a website. On your website you probably have at least one of the following items: A general contact form on your “Contact Us” page asking for the visitors contact info. A newsletter opt-in form allowing your visitors to sign up for your email newsletter. [...]

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Google Glass Partners With Fashion-Forward Eyewear Brands So You Won’t Look Like A Dork

5:00 am2 comments
Google Glass Partners With Fashion-Forward Eyewear Brands So You Won’t Look Like A Dork

In their quest to provide society with technology that can integrate smoothly into one’s social lifestyle (social meaning actual human interaction, not that Twitter fight you’re currently engaged in), Google has managed to catch the attention of a few leading fashion brands.

Google announced a partnership with Luxottica, an eyewear company that owns brands such as Ray-Ban and Oakley, on Monday, March 24.

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Online Storage Startup Box Files For $250 Million IPO

March 24, 2014 10:12 pm0 comments
Online Storage Startup Box Files For $250 Million IPO

Box, the online file storage startup, has filed a registration statement with the SEC for a $250 Million IPO. The super hot tech company recently raised $100 million at a $2 billion valuation in December and leads the pack of pre-IPO cloud computing startups

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Who’s the Glasshole Now? Google Dispells Glass Myths

5:00 am11 comments
Who’s the Glasshole Now? Google Dispells Glass Myths

Google Glass has been under fire since its inception. Tagged with misconceptions, such as the end to privacy as we know it and just another piece of tech to take our time away from life in real time, Glass has taken some serious flak in its short time as a viable product.

Even though Glass is still in the Explorer Edition of its development phase, Google has set out to dispel some of the myths that the naysayers (or, rather, the real Glassholes) have stacked around the product.

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WhatsApp Rival, WeChat Now Has More Than 355M Monthly Active Users

March 21, 2014 6:00 am0 comments
WhatsApp Rival, WeChat Now Has More Than 355M Monthly Active Users

Yesterday Chinese web giant Tencent revealed its Q4 2013 earnings report. The company made US$9.91 billion in revenue for the whole of 2013, up 38 percent on the 2012 figure. In Q4 it made US$2.78 billion, up 40 percent over Q4 2012. However the most interesting announcement from the company [...]

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Google’s Keyword Tool Dead? Not Hardly – It’s New And Improved For SEO!

March 19, 2014 10:00 am1 comment
Google’s Keyword Tool Dead? Not Hardly – It’s New And Improved For SEO!

There were a ton of articles written last year about how Google’s Keyword Tool was being removed from Adwords and how this was another assault by Google on SEO.  Many posts read something to the effect of Death of the Adwords Keyword Tool, or the like. Some actions by Google [...]

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Google Slashes Price of Online Storage Plans; 100GB/$1.99, 1TB/$9.99

March 17, 2014 11:38 am0 comments
Google Slashes Price of Online Storage Plans; 100GB/$1.99, 1TB/$9.99

If you’re looking for more online storage, especially huge multimedia-heavy documents, photos, and videos, you’re in luck. Google slashed the price of Google Drive,its online storage business, last week, which may end up sparking a price war its competitors, Dropbox, SugarSync, Microsoft’s OneDrive, and Apple’s iCloud. The updated Google Drive pricing [...]

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6 Tips to Engage While Educating

5:00 am0 comments
6 Tips to Engage While Educating

When you hear the word “training,” what comes to mind? Do you envision bright, exciting learning opportunities or dull, sleepy PowerPoint presentations? Is your mind engrossed in your training materials or are you focused on your phone? Are you enamored with the presenter or counting the seconds till you get out of there?

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Here’s How Businesses Can Use Technology to Ensure That Customers Tip

March 13, 2014 10:56 pm0 comments
Here’s How Businesses Can Use Technology to Ensure That Customers Tip

I’ll be the first to admit that ever since I stopped carrying cash and started paying for everything with my credit cards to rack up travel points, I have completely stopped tipping at certain businesses such as coffee shops. That’s especially been the case at Starbucks. I used to pay [...]

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Are You Strangling Your Business With Metrics?

March 12, 2014 5:00 am0 comments
Are You Strangling Your Business With Metrics?

Metrics are, arguably, one of the best tools a business can use. The versatility of the data is invaluable for mapping strategies, identifying strong and weak points in the business processes, and scaling the impact your business has on current and future demographics.

But metrics can also blind businesses and ruin the front-end experience for employees and consumers alike.

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Welcome to Firmology

Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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