Post Tagged with: "strategy"

Catching Your Clients’ Eyes: How to Stand Out Among Competition

April 17, 2014 5:00 am0 comments
Catching Your Clients’ Eyes: How to Stand Out Among Competition

If you’re a small business owner or manager, then you most likely take pride in your organization. If your highly trained, super-experienced team adheres to the highest standard of service in your niche, if your customers love you and the results you give them, then you should have no trouble bringing in new clients.

But you do because there are many other organizations and teams that can do the same or similar work in your area. Your problem isn’t performance or results, it’s visibility.

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Process Change and Your People: Are You Striking the Right Balance?

January 22, 2014 5:00 am0 comments
Process Change and Your People: Are You Striking the Right Balance?

You introduced a process improvement plan during a meeting: the plan has been mapped out down to the smallest details and all you need to do now is announce the upcoming process changes to your team.

Despite their best efforts to stifle the urge to groan, roll their eyes in protest, or throw rotten tomatoes your way, your team members are sending out negative vibes so strong that they feel like nails being hammered into your skull, despite the considerable physical distance separating you from them.

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Your Passion is a Problem (When You’re Selling)

January 10, 2014 5:00 am0 comments
Your Passion is a Problem (When You’re Selling)

Passion is good—especially when you are running the show. When meeting a business owner or entrepreneur who isn’t excited and confident about what they are doing, you know that company is probably heading for tough times. There are so many challenges for small businesses that sometimes the leader’s enthusiasm and optimism are the key to finding success at the end of the day.

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4 Ways Your Small Business Can Improve IT Processes

January 7, 2014 5:00 am0 comments
4 Ways Your Small Business Can Improve IT Processes

When dealing with IT management for business support and growth, many small businesses are forced to do more with less, which can actually result in poorly-designed security measures.

Simple and effective steps and strategies that are also budget-friendly can have a huge impact on a business’s position in their industry market and allow leaders to focus on more pressing business matters.

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To Close or Not to Close: Five Strategies to Consider When Faced with Inclement Weather

January 6, 2014 5:00 am0 comments
To Close or Not to Close: Five Strategies to Consider When Faced with Inclement Weather

We live in a gloriously advanced and technologically enhanced world. Our phones are capable of dialing, texting, and checking the Super Bowl score at the sound of our voice. We can order supplies from the other end of the country and have them on our doorstep in 24 hours. An entire company can be managed from seat of an airplane.

There’s still one thing, however, that we cannot manage, cannot predict, and cannot control no matter how hard we try. We, as humans, cannot control the weather. In seconds, a small rain shower can transform into a thunderstorm resulting in electrical outages, flooding, or dangerous driving conditions.

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The Only Resolution You Need for the New Year: Always be Improving

January 1, 2014 8:00 am0 comments
The Only Resolution You Need for the New Year: Always be Improving

The New Year is at our doorstep, are you ready for what is to come?

Unless you are a fortune teller, most people can’t see the future. However, there are ways we can deal with change efficiently. Here are some habits and behaviors to strive for or maintain in the new year:

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How SEO for Local Businesses Can Grow Your Sales by 100%

December 24, 2013 8:00 am0 comments
How SEO for Local Businesses Can Grow Your Sales by 100%

SEO has taken a big change since the early days when it was easy to rank high for just about anything, but with the new Google

algorithms, changes have brought local SEO into the market place. Small businesses are discovering people who are searching for their products and services online versus the old traditional ways.

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What Marketers Need To Know About Big Data

December 23, 2013 8:00 am0 comments
What Marketers Need To Know About Big Data

Marketers are increasingly being informed about what big data is, why it’s here, what it means, and how it’s used. But for data providers, there are still key points to share—there are depths to the issue of data that everyday individuals may find mysterious, or not know anything about.

Data is a tool with many sides, and understanding big data’s opportunities, problems, and key priorities—as well as knowing what it means to consumers and the world of business can make it clearer, removing concerns and answering multiple questions.

There are more things to know about big data than defining and monetizing its volume, velocity, variability!

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Don’t Get Snowed In! Shoveling Your Staff Out of Year End Exhaustion

5:00 am0 comments
Don’t Get Snowed In! Shoveling Your Staff Out of Year End Exhaustion

It’s the end of the year. Small business owners across the nation are grappling with invoices, inventory, and deadlines. A never-ending pile of to-do’s has owners and employees struggling to operate at 100% efficiency. Lists grow longer, days grow shorter, and, despite the cheer of the holiday season, smiles begin to fade.

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Up Your Marketing Ante With The Element of Surprise and Emotional Appeal

December 18, 2013 5:00 am0 comments
Up Your Marketing Ante With The Element of Surprise and Emotional Appeal

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Let’s focus on the communication element of marketing, or, more importantly, the storytelling aspect. If you put two people side-by-side to tell a story, you can bet that their presentations will be different from each other. The way they get their message across is what differentiates one from the other.

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The Flaw In Social Media

December 10, 2013 8:00 am0 comments
The Flaw In Social Media

Social media access makes disconnecting from live interaction too easy nowadays. Small Business Trends published a brief article, written by Diane Helbig, on why blindly connecting on LinkedIn is a poor sales strategy. Where our evening dinners were once interrupted by sales calls, now our inboxes are flooded with connection, [...]

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The Importance of Market Research for Small Business Owners

December 9, 2013 5:00 am1 comment
The Importance of Market Research for Small Business Owners

For decades, big businesses have used surveys, focus groups, observational studies, and other forms of market research to help improve their brand strategy and positioning along with other aspects of their business. Unfortunately, both monetary and time investments made in-depth market research difficult for small businesses. In recent years, this trend has changed. If you are not conducting market research for your small business, here are some resources to get you started.

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Mindreading 101: The 10 Questions You Need to Ask Your Team Every Week

December 3, 2013 5:00 am4 comments
Mindreading 101: The 10 Questions You Need to Ask Your Team Every Week

I am not a mind reader, but I’ve tried playing one at work. I think we all have. I used to imagine that I could peer into the silent void of a discussion with an employee and their thoughts and feelings would magically pop in my head. It never happened.

We are in the feedback business. Through running my company, 15Five, on our own product, I have found that regularly asking question is an agile and lightweight way of keeping up with what’s really going on. Answers become conversations about what is most essential and meaningful for the team and the company, and those conversations transform into action.

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How To Increase Your Prices Without Losing Customers

December 2, 2013 5:00 am0 comments
How To Increase Your Prices Without Losing Customers

Price increases are an eventuality that simply can’t be avoided in most businesses.

While this can drive a wedge between you and your customers in some instances, that doesn’t always have to be the case. Price changes may be the result of higher costs, forcing you to make these increases just to stay afloat. On the other hand, they may be an opportunity to respond to unexpected demand (perhaps you underestimated exactly how much the market would accept).

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Firmology’s Week of Thanks: Creativity and Innovation

November 26, 2013 8:00 am0 comments
Firmology’s Week of Thanks: Creativity and Innovation

Creativity and innovation are the blood of small businesses and startups. Pushing past obstacles, thinking outside a box some corporate competitor has shoved you in to, and maneuvering your marketing strategies all depend on creative and innovative thinking and methods.

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All In All, It’s Just Another Feed In The Stream

November 23, 2013 8:00 am0 comments
All In All, It’s Just Another Feed In The Stream

In case you weren’t aware, your email is technically just another feed in your list of streaming info.

How many email accounts do you have linked to your phone? One? Two? Five?

If you’re a contract worker, entrepreneur, or simply a workaholic, your email is your most treasured info feed, a glorious trough of opportunities and projects.

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Crappy Airline Food Is An Inspiration To Product Development

November 22, 2013 8:00 am0 comments
Crappy Airline Food Is An Inspiration To Product Development

Finally, something good has come out of an airline meal: inspiration.

As long as the mile-high meals have been despised, airline companies have worked hard to develop a better product, providing a serious lesson in how to delicately tailor product for picky consumers.

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I Like Big Data And I Cannot Lie

5:00 am0 comments
I Like Big Data And I Cannot Lie

Marketers are increasingly informed about what big data is, why it’s here, what it means and how it’s used. But for data providers, there are still key points to share—there are depths to the issue of data that everyday individuals may find mysterious, or not know anything about.

Read more ›

How SMBs can Boost Engagement and Increase Sales Using Google+

November 19, 2013 5:00 am0 comments
How SMBs can Boost Engagement and Increase Sales Using Google+

The dawn of the internet was a game-changer, everyone knows that. Instant information, lightning-fast communication, the joy of 2AM shopping in your pajamas—all of this thanks to the wonders of the World Wide Web. But one of the best things about the internet, and something that is often overlooked, is that it has really leveled the playing field when it comes to marketing.

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Net Promoter Scores: What Are They And Why Should You Care?

November 18, 2013 8:00 am0 comments
Net Promoter Scores: What Are They And Why Should You Care?

Small Business Trends recently published an article about using net promoter scores to build your brand and hone your customer service strategy.

While posting an employee at the door of your business or having them hand out surveys at the register to help gauge customer responses for your business might seem simple, it’s also pretty annoying and possibly ineffective.

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Welcome to Firmology

Firmology is a technology news site focused on helping small businesses and online startups.

Firmology has a variety of helpful resources including the latest information on new companies, products, services and innovative business strategy.

Firmology defined: the study of business
Firm [noun] a company or business
Ology [suffix] the study of (a particular subject)

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